---
title: "Microban: search popularity and Share of Search worldwide"
description: "Microban is antimicrobial brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/microban"
publisher: "Brandwave"
---

# Microban: search popularity and Share of Search worldwide

Microban is antimicrobial brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Microban
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among disinfectant sprays**: 2.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Disinfectant sprays | 6 | 2.3% | 14.8K |

- [Disinfectant sprays](/demand/global-en/categories/disinfectant-sprays)

## How has branded search demand for Microban changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Microban worldwide held steady at 14.8K.
- Across the 11 months ending August 2026, Microban’s estimated Share of Search among disinfectant sprays worldwide held steady, from 2.4% to 2.3%.

## How did search popularity change for disinfectant sprays worldwide in August 2026?

- In August 2026, Lysol gained estimated Share of Search among disinfectant sprays worldwide, from 22.4% to 25.8%.
- In August 2026, Dettol lost estimated Share of Search among disinfectant sprays worldwide, from 40.8% to 38.4%.
- In August 2026, Clorox lost estimated Share of Search among disinfectant sprays worldwide, from 27.3% to 25.8%.
- Estimated monthly branded searches for Purell worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Disinfectant sprays | 14.8K | 2.4% | 6 |
| Nov 2025 | Disinfectant sprays | 14.8K | 2.5% | 6 |
| Dec 2025 | Disinfectant sprays | 14.8K | 2.6% | 6 |
| Jan 2026 | Disinfectant sprays | 18.1K | 3% | 6 |
| Feb 2026 | Disinfectant sprays | 14.8K | 2.8% | 6 |
| Mar 2026 | Disinfectant sprays | 14.8K | 2.4% | 6 |
| Apr 2026 | Disinfectant sprays | 12.1K | 2.1% | 6 |
| May 2026 | Disinfectant sprays | 12.1K | 2% | 6 |
| Jun 2026 | Disinfectant sprays | 12.1K | 2.1% | 6 |
| Jul 2026 | Disinfectant sprays | 12.1K | 2% | 6 |
| Aug 2026 | Disinfectant sprays | 14.8K | 2.3% | 6 |
| Sep 2026 | Disinfectant sprays | — | — | — |

## How is Microban measured?

Brandwave collects information about searches that people make online using Microban’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “microban”

## Which disinfectant sprays compete with Microban?

- [Dettol](/demand/global-en/brands/dettol): Head-to-head: /demand/global-en/compare/dettol-vs-microban
- [Clorox](/demand/global-en/brands/clorox): Head-to-head: /demand/global-en/compare/clorox-vs-microban
- [Lysol](/demand/global-en/brands/lysol): Head-to-head: /demand/global-en/compare/lysol-vs-microban
- [Zoflora](/demand/global-en/brands/zoflora): Head-to-head: /demand/global-en/compare/microban-vs-zoflora
- [Purell](/demand/global-en/brands/purell): Head-to-head: /demand/global-en/compare/microban-vs-purell

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Microban: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/microban

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/microban. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.