---
title: "Michael Kors: search popularity worldwide"
description: "Michael Kors is a handbag brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/michael-kors"
publisher: "Brandwave"
---

# Michael Kors: search popularity worldwide

Michael Kors is a handbag brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Michael Kors
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among handbag brands**: 14.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Handbag brands | 4 | 14.8% | 2.7M |

- [Handbag brands](/demand/global-en/categories/handbag-brands)

## How has branded search demand for Michael Kors changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Michael Kors worldwide held steady at 2.7M.
- Across the 11 months ending August 2026, Michael Kors’ estimated Share of Search among handbag brands worldwide decreased from 15.3% to 14.8%.
- Across the 11 months ending August 2026, Michael Kors’ estimated Share of Search among handbag brands worldwide peaked at 18.1% in November 2025 and was lowest at 12.4% in May 2026.
- Across the 11 months ending August 2026, Michael Kors fell from 3rd to 4th among handbag brands worldwide.

## How did search popularity change for handbag brands worldwide in August 2026?

- In August 2026, Coach gained estimated Share of Search among handbag brands worldwide, from 15.3% to 18.1%.
- In August 2026, Louis Vuitton lost estimated Share of Search among handbag brands worldwide, from 48.5% to 47%.
- In August 2026, Gucci lost estimated Share of Search among handbag brands worldwide, from 15.3% to 14.8%.
- In August 2026, Michael Kors lost estimated Share of Search among handbag brands worldwide, from 15.3% to 14.8%.
- Kate Spade’s estimated Share of Search among handbag brands worldwide has lost ground for 3 months in a row, from 6.8% to 5.4% in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Handbag brands | 2.7M | 15.3% | 3 |
| Nov 2025 | Handbag brands | 4.1M | 18.1% | 2 |
| Dec 2025 | Handbag brands | 4.1M | 15.6% | 3 |
| Jan 2026 | Handbag brands | 3.4M | 15.5% | 3 |
| Feb 2026 | Handbag brands | 2.2M | 13% | 4 |
| Mar 2026 | Handbag brands | 2.2M | 12.6% | 4 |
| Apr 2026 | Handbag brands | 2.2M | 12.6% | 4 |
| May 2026 | Handbag brands | 2.2M | 12.4% | 4 |
| Jun 2026 | Handbag brands | 2.2M | 12.9% | 4 |
| Jul 2026 | Handbag brands | 2.7M | 15.3% | 4 |
| Aug 2026 | Handbag brands | 2.7M | 14.8% | 4 |
| Sep 2026 | Handbag brands | — | — | — |

## How is Michael Kors measured?

Brandwave collects information about searches that people make online using Michael Kors’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “michael kors”

## Which handbag brands compete with Michael Kors?

- [Louis Vuitton](/demand/global-en/brands/louis-vuitton): Head-to-head: /demand/global-en/compare/louis-vuitton-vs-michael-kors
- [Coach](/demand/global-en/brands/coach): Head-to-head: /demand/global-en/compare/coach-vs-michael-kors
- [Gucci](/demand/global-en/brands/gucci): Head-to-head: /demand/global-en/compare/gucci-vs-michael-kors
- [Kate Spade](/demand/global-en/brands/kate-spade): Head-to-head: /demand/global-en/compare/kate-spade-vs-michael-kors

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Michael Kors: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/michael-kors

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/michael-kors. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.