---
title: "MGID: search popularity worldwide"
description: "MGID is native advertising platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/mgid"
publisher: "Brandwave"
---

# MGID: search popularity worldwide

MGID is native advertising platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: MGID
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among native advertising platforms**: 7.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Native advertising platforms | 3 | 7.6% | 9.9K |

- [Native advertising platforms](/demand/global-en/categories/native-advertising-platforms)

## How has branded search demand for MGID changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for MGID worldwide fell from 12.1K to 9.9K.
- Across the 11 months ending August 2026, MGID’s estimated Share of Search among native advertising platforms worldwide peaked at 22.7% in January 2026 and was lowest at 7.4% in April 2026.
- Across the 11 months ending August 2026, MGID rose from 4th to 3rd among native advertising platforms worldwide.

## How did search popularity change for native advertising platforms worldwide in August 2026?

- In August 2026, Nativo gained estimated Share of Search among native advertising platforms worldwide, from 45.3% to 46.6%.
- In August 2026, Taboola gained estimated Share of Search among native advertising platforms worldwide, from 37.1% to 38.1%.
- In August 2026, MGID lost estimated Share of Search among native advertising platforms worldwide, from 9.1% to 7.6%.
- In August 2026, Outbrain lost estimated Share of Search among native advertising platforms worldwide, from 7.4% to 6.2%.
- Estimated monthly branded searches for Revcontent worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Native advertising platforms | 12.1K | 8.1% | 4 |
| Nov 2025 | Native advertising platforms | 12.1K | 8.1% | 4 |
| Dec 2025 | Native advertising platforms | 22.2K | 15.2% | 3 |
| Jan 2026 | Native advertising platforms | 40.5K | 22.7% | 3 |
| Feb 2026 | Native advertising platforms | 27.1K | 16.5% | 3 |
| Mar 2026 | Native advertising platforms | 27.1K | 17.9% | 3 |
| Apr 2026 | Native advertising platforms | 9.9K | 7.4% | 4 |
| May 2026 | Native advertising platforms | 12.1K | 9% | 3 |
| Jun 2026 | Native advertising platforms | 9.9K | 7.5% | 3 |
| Jul 2026 | Native advertising platforms | 12.1K | 9.1% | 3 |
| Aug 2026 | Native advertising platforms | 9.9K | 7.6% | 3 |
| Sep 2026 | Native advertising platforms | — | — | — |

## How is MGID measured?

Brandwave collects information about searches that people make online using MGID’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “mgid”

## Which native advertising platforms compete with MGID?

- [Nativo](/demand/global-en/brands/nativo): Head-to-head: /demand/global-en/compare/mgid-vs-nativo
- [Taboola](/demand/global-en/brands/taboola): Head-to-head: /demand/global-en/compare/mgid-vs-taboola
- [Outbrain](/demand/global-en/brands/outbrain): Head-to-head: /demand/global-en/compare/mgid-vs-outbrain
- [Revcontent](/demand/global-en/brands/revcontent): Head-to-head: /demand/global-en/compare/mgid-vs-revcontent
- [Adblade](/demand/global-en/brands/adblade)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "MGID: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/mgid

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/mgid. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.