---
title: "MetricFlow: search popularity and Share of Search worldwide"
description: "MetricFlow is a metrics framework. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/metricflow"
publisher: "Brandwave"
---

# MetricFlow: search popularity and Share of Search worldwide

MetricFlow is a metrics framework. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: MetricFlow
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among metrics layer platforms**: 7.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Metrics layer platforms | 4 | 7.3% | 1.6K |

- [Metrics layer platforms](/demand/global-en/categories/metrics-layer-platforms)

## How has branded search demand for MetricFlow changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for MetricFlow worldwide rose from 1.3K to 1.6K.
- Across the 11 months ending August 2026, MetricFlow’s estimated Share of Search among metrics layer platforms worldwide increased from 6.4% to 7.3%.
- Across the 11 months ending August 2026, MetricFlow’s estimated Share of Search among metrics layer platforms worldwide peaked at 9.3% in June 2026 and was lowest at 5% in February 2026.

## How did search popularity change for metrics layer platforms worldwide in August 2026?

- In August 2026, Lightdash gained estimated Share of Search among metrics layer platforms worldwide, from 42.6% to 45.4%.
- In August 2026, Supergrain gained estimated Share of Search among metrics layer platforms worldwide, from 23.2% to 24.8%.
- In August 2026, Transform lost estimated Share of Search among metrics layer platforms worldwide, from 18.9% to 16.5%.
- In August 2026, MetricFlow lost estimated Share of Search among metrics layer platforms worldwide, from 8.4% to 7.3%.
- In August 2026, Cube lost estimated Share of Search among metrics layer platforms worldwide, from 6.8% to 6%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Metrics layer platforms | 1.3K | 6.4% | 4 |
| Nov 2025 | Metrics layer platforms | 1K | 5% | 4 |
| Dec 2025 | Metrics layer platforms | 880 | 5.1% | 4 |
| Jan 2026 | Metrics layer platforms | 1K | 5.5% | 4 |
| Feb 2026 | Metrics layer platforms | 1K | 5% | 4 |
| Mar 2026 | Metrics layer platforms | 1.3K | 5.4% | 5 |
| Apr 2026 | Metrics layer platforms | 1.6K | 7% | 4 |
| May 2026 | Metrics layer platforms | 1.6K | 7.6% | 5 |
| Jun 2026 | Metrics layer platforms | 1.9K | 9.3% | 4 |
| Jul 2026 | Metrics layer platforms | 1.6K | 8.4% | 4 |
| Aug 2026 | Metrics layer platforms | 1.6K | 7.3% | 4 |
| Sep 2026 | Metrics layer platforms | — | — | — |

## How is MetricFlow measured?

Brandwave collects information about searches that people make online using MetricFlow’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “metricflow”

## Which metrics layer platforms compete with MetricFlow?

- [Lightdash](/demand/global-en/brands/lightdash): Head-to-head: /demand/global-en/compare/lightdash-vs-metricflow
- [Supergrain](/demand/global-en/brands/supergrain): Head-to-head: /demand/global-en/compare/metricflow-vs-supergrain
- [Transform](/demand/global-en/brands/transform-data): Head-to-head: /demand/global-en/compare/metricflow-vs-transform-data
- [Cube](/demand/global-en/brands/cube-cloud): Head-to-head: /demand/global-en/compare/cube-cloud-vs-metricflow

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "MetricFlow: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/metricflow

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/metricflow. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.