---
title: "MetaLab: search popularity worldwide"
description: "MetaLab is an UX design agency. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/metalab"
publisher: "Brandwave"
---

# MetaLab: search popularity worldwide

MetaLab is an UX design agency. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: MetaLab
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among UX design agencies**: 10.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| UX design agencies | 3 | 10.7% | 14.8K |

- [UX design agencies](/demand/global-en/categories/ux-design-agencies)

## Top UX design agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, MetaLab was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. MetaLab is the second most recommended of the nine.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Clay | 1st | 2 of 3 | 0 of 1 | 2 of 4 |
| MetaLab | 2nd | 2 of 3 | 0 of 1 | 2 of 4 |
| Eleken | 3rd | 3 of 3 | 0 of 1 | 3 of 4 |
| UX Studio | 4th | 2 of 3 | 0 of 1 | 2 of 4 |
| IDEO | 5th | 1 of 3 | 0 of 1 | 1 of 4 |
| Frog | 6th | 1 of 3 | 0 of 1 | 1 of 4 |
| AKQA | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| R/GA | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Huge | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about UX design agencies

- Asked ChatGPT "Which UX design agency should I hire?": 1. Eleken
- Asked ChatGPT "What are the best UX design agencies?": 1. Clay, 2. MetaLab, 3. IDEO, 4. UX Studio, 5. Eleken, 6. Frog
- Asked ChatGPT "What's the best UX design agency for product design?": 1. Clay, 2. MetaLab, 3. Eleken, 4. UX Studio
- Searched Google, AI Overview "ux design agency": named none of the brands we track

Not named in any answer: AKQA, R/GA and Huge.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026.

## How has branded search demand for MetaLab changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for MetaLab worldwide fell from 18.1K to 14.8K.
- Across the 12 months ending September 2026, MetaLab’s share of searches among UX design agencies worldwide decreased from 12.1% to 10.7%.
- Across the 12 months ending September 2026, MetaLab’s share of searches among UX design agencies worldwide peaked at 16.2% in January 2026 and was lowest at 10.7% in September 2026.

## How did search popularity change for UX design agencies worldwide in September 2026?

- In September 2026, IDEO gained share of searches among UX design agencies worldwide, from 59.4% to 65.7%.
- In September 2026, MetaLab lost share of searches among UX design agencies worldwide, from 14.5% to 10.7%.
- In September 2026, AKQA lost share of searches among UX design agencies worldwide, from 11.9% to 10.7%.
- In September 2026, Frog lost share of searches among UX design agencies worldwide, from 5.3% to 4.8%.
- Estimated monthly branded searches for R/GA worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.
- Estimated monthly branded searches for UX Studio worldwide fell 32.3% over 12 measured months, from 1.3K to 880 in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | UX design agencies | 18.1K | 12.1% | 3 |
| Nov 2025 | UX design agencies | 18.1K | 13.8% | 3 |
| Dec 2025 | UX design agencies | 14.8K | 13.5% | 3 |
| Jan 2026 | UX design agencies | 22.2K | 16.2% | 2 |
| Feb 2026 | UX design agencies | 18.1K | 13.6% | 3 |
| Mar 2026 | UX design agencies | 18.1K | 13.2% | 3 |
| Apr 2026 | UX design agencies | 18.1K | 13.8% | 2 |
| May 2026 | UX design agencies | 18.1K | 15.9% | 2 |
| Jun 2026 | UX design agencies | 14.8K | 12.1% | 3 |
| Jul 2026 | UX design agencies | 18.1K | 12.9% | 2 |
| Aug 2026 | UX design agencies | 18.1K | 14.5% | 2 |
| Sep 2026 | UX design agencies | 14.8K | 10.7% | 3 |

## How are MetaLab’s branded searches counted?

Brandwave collects information about searches that people make online using MetaLab’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “metalab”

## Which UX design agencies compete with MetaLab?

- [IDEO](/demand/global-en/brands/ideo): Head-to-head: /demand/global-en/compare/ideo-vs-metalab
- [AKQA](/demand/global-en/brands/akqa): Head-to-head: /demand/global-en/compare/akqa-vs-metalab
- [Frog](/demand/global-en/brands/frog): Head-to-head: /demand/global-en/compare/frog-vs-metalab
- [R/GA](/demand/global-en/brands/r-ga): Head-to-head: /demand/global-en/compare/metalab-vs-r-ga
- [Huge](/demand/global-en/brands/huge): Head-to-head: /demand/global-en/compare/huge-vs-metalab
- [Eleken](/demand/global-en/brands/eleken)
- [Clay](/demand/global-en/brands/clay-design)
- [UX Studio](/demand/global-en/brands/ux-studio)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "MetaLab: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/metalab

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/metalab. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
