--- title: "Meta Robyn: search popularity worldwide" description: "Robyn is Meta's open source marketing mix model. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/meta-robyn" publisher: "Brandwave" --- # Meta Robyn: search popularity worldwide Robyn is Meta's open source marketing mix model. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Meta Robyn - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among marketing mix modeling platforms**: 3.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Marketing mix modeling platforms | 8 | 3.2% | 640 | - [Marketing mix modeling platforms](/demand/global-en/categories/marketing-mix-modeling-platforms) ## Top marketing mix modeling platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Meta Robyn was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Meta Robyn is the second most recommended of the 13. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Google Meridian | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Meta Robyn | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Measured | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Recast | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Analytic Partners | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Sellforte | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Keen Decision Systems | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | SegmentStream | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | PyMC-Marketing | 9th | 1 of 3 | 1 of 2 | 2 of 5 | | LiftLab | 10th | 1 of 3 | 0 of 2 | 1 of 5 | | Lifesight | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mutinex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Paramark | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about marketing mix modeling platforms - Asked ChatGPT "Which marketing mix modeling platform should I use?": 1. Google Meridian, 2. Meta Robyn, 3. Recast, 4. PyMC-Marketing - Asked ChatGPT "What are the best marketing mix modeling platforms?": 1. Google Meridian, 2. Meta Robyn, 3. Analytic Partners, 4. Measured, 5. Keen Decision Systems, 6. Sellforte, 7. Recast, 8. SegmentStream - Asked ChatGPT "What's the best marketing mix modeling platform for budget allocation decisions?": 1. Google Meridian, 2. Recast, 3. Measured, 4. Analytic Partners, 5. SegmentStream, 6. LiftLab - Searched Google, AI Overview "marketing mix modeling platform": 1. Meta Robyn, 2. Google Meridian, 3. Sellforte - Searched Google, AI Overview "best mmm platform": 1. Measured, 2. Analytic Partners, 3. Sellforte, 4. Recast, 5. Google Meridian, 6. Meta Robyn, 7. PyMC-Marketing Not named in any answer: Lifesight, Mutinex and Paramark. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Meta Robyn changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Meta Robyn worldwide fell from 1K to 640. - Across the 12 months ending September 2026, Meta Robyn’s share of searches among marketing mix modeling platforms worldwide decreased from 4.8% to 3.2%. - Across the 12 months ending September 2026, Meta Robyn’s share of searches among marketing mix modeling platforms worldwide peaked at 4.8% in October 2025 and was lowest at 3% in August 2026. - Across the 12 months ending September 2026, Meta Robyn fell from 6th to 8th among marketing mix modeling platforms worldwide. ## How did search popularity change for marketing mix modeling platforms worldwide in September 2026? - In September 2026, Mutinex overtook LiftLab to rank 4th among marketing mix modeling platforms worldwide, with 12% of the searches. - In September 2026, Lifesight gained share of searches among marketing mix modeling platforms worldwide, from 31.3% to 33%. - In September 2026, Analytic Partners gained share of searches among marketing mix modeling platforms worldwide, from 13.9% to 14.5%. - In September 2026, Google Meridian gained share of searches among marketing mix modeling platforms worldwide, from 13.9% to 14.5%. - In September 2026, LiftLab lost share of searches among marketing mix modeling platforms worldwide, from 11% to 9.5%. - In September 2026, PyMC-Marketing lost share of searches among marketing mix modeling platforms worldwide, from 5.1% to 3.6%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Marketing mix modeling platforms | 1K | 4.8% | 6 | | Nov 2025 | Marketing mix modeling platforms | 910 | 4.6% | 6 | | Dec 2025 | Marketing mix modeling platforms | 650 | 3.8% | 8 | | Jan 2026 | Marketing mix modeling platforms | 800 | 3.9% | 8 | | Feb 2026 | Marketing mix modeling platforms | 800 | 3.8% | 8 | | Mar 2026 | Marketing mix modeling platforms | 960 | 4.6% | 6 | | Apr 2026 | Marketing mix modeling platforms | 870 | 4.2% | 8 | | May 2026 | Marketing mix modeling platforms | 800 | 4% | 7 | | Jun 2026 | Marketing mix modeling platforms | 710 | 3.9% | 8 | | Jul 2026 | Marketing mix modeling platforms | 800 | 4.4% | 7 | | Aug 2026 | Marketing mix modeling platforms | 520 | 3% | 8 | | Sep 2026 | Marketing mix modeling platforms | 640 | 3.2% | 8 | ## How are Meta Robyn’s branded searches counted? Brandwave collects information about searches that people make online using Meta Robyn’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “meta robyn” - “robyn mmm” ## Which marketing mix modeling platforms compete with Meta Robyn? - [Lifesight](/demand/global-en/brands/lifesight) - [Analytic Partners](/demand/global-en/brands/analytic-partners) - [Google Meridian](/demand/global-en/brands/google-meridian) - [Mutinex](/demand/global-en/brands/mutinex) - [LiftLab](/demand/global-en/brands/liftlab): Head-to-head: /demand/global-en/compare/liftlab-vs-meta-robyn - [Sellforte](/demand/global-en/brands/sellforte): Head-to-head: /demand/global-en/compare/meta-robyn-vs-sellforte - [PyMC-Marketing](/demand/global-en/brands/pymc-marketing): Head-to-head: /demand/global-en/compare/meta-robyn-vs-pymc-marketing - [Keen Decision Systems](/demand/global-en/brands/keen-decision-systems): Head-to-head: /demand/global-en/compare/keen-decision-systems-vs-meta-robyn - [Recast](/demand/global-en/brands/recast): Head-to-head: /demand/global-en/compare/meta-robyn-vs-recast - [SegmentStream](/demand/global-en/brands/segmentstream) - [Measured](/demand/global-en/brands/measured) - [Paramark](/demand/global-en/brands/paramark) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Meta Robyn: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/meta-robyn This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/meta-robyn. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.