---
title: "Merrithew: search popularity worldwide"
description: "Merrithew makes STOTT PILATES reformers and equipment and trains pilates instructors. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/merrithew"
publisher: "Brandwave"
---

# Merrithew: search popularity worldwide

Merrithew makes STOTT PILATES reformers and equipment and trains pilates instructors. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Merrithew
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among pilates reformer brands**: 27.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Pilates reformer brands | 1 | 27.1% | 22.9K |

- [Pilates reformer brands](/demand/global-en/categories/pilates-reformer-brands)

## Top pilates reformer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Merrithew was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Merrithew is the second most recommended of the seven.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Balanced Body | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| Merrithew | 2nd | 3 of 3 | 0 of 1 | 3 of 4 |
| Align-Pilates | 3rd | 2 of 3 | 0 of 1 | 2 of 4 |
| AeroPilates | 3rd | 2 of 3 | 1 of 1 | 3 of 4 |
| Peak Pilates | 5th | 1 of 3 | 0 of 1 | 1 of 4 |
| Elina Pilates | 6th | 1 of 3 | 0 of 1 | 1 of 4 |
| BASI Pilates | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about pilates reformer brands

- Asked ChatGPT "Which pilates reformer should I buy?": 1. Merrithew, 2. Balanced Body, 3. AeroPilates
- Asked ChatGPT "What are the best pilates reformer brands?": 1. Balanced Body, 2. Merrithew, 3. Align-Pilates, 4. Peak Pilates, 5. Elina Pilates, 6. AeroPilates
- Asked ChatGPT "What's the best pilates reformer for home use?": 1. Balanced Body, 2. Merrithew, 3. Align-Pilates
- Searched Google, AI Overview "best pilates reformer": 1. Balanced Body, 2. AeroPilates

Not named in any answer: BASI Pilates.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026.

## How has branded search demand for Merrithew changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Merrithew worldwide held steady at 22.9K.
- Across the 12 months ending September 2026, Merrithew’s share of searches among pilates reformer brands worldwide increased from 24.5% to 27.1%.
- Across the 12 months ending September 2026, Merrithew’s share of searches among pilates reformer brands worldwide peaked at 27.1% in September 2026 and was lowest at 21.5% in February 2026.

## How did search popularity change for pilates reformer brands worldwide in September 2026?

- In September 2026, Elina Pilates overtook Peak Pilates to rank 6th among pilates reformer brands worldwide, with 6.4% of the searches.
- In September 2026, Merrithew gained share of searches among pilates reformer brands worldwide, from 26.4% to 27.1%.
- In September 2026, Balanced Body lost share of searches among pilates reformer brands worldwide, from 23.2% to 20.7%.
- In September 2026, AeroPilates lost share of searches among pilates reformer brands worldwide, from 11.3% to 10.7%.
- Estimated monthly branded searches for Align-Pilates worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.
- Estimated monthly branded searches for Peak Pilates worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Pilates reformer brands | 22.9K | 24.5% | 1 |
| Nov 2025 | Pilates reformer brands | 24.7K | 25.8% | 1 |
| Dec 2025 | Pilates reformer brands | 20.2K | 23.3% | 2 |
| Jan 2026 | Pilates reformer brands | 28K | 21.9% | 2 |
| Feb 2026 | Pilates reformer brands | 22.9K | 21.5% | 2 |
| Mar 2026 | Pilates reformer brands | 24.7K | 24.3% | 2 |
| Apr 2026 | Pilates reformer brands | 22.9K | 22.9% | 2 |
| May 2026 | Pilates reformer brands | 22.9K | 24.2% | 2 |
| Jun 2026 | Pilates reformer brands | 24.7K | 26.4% | 1 |
| Jul 2026 | Pilates reformer brands | 21.4K | 21.9% | 2 |
| Aug 2026 | Pilates reformer brands | 22.9K | 26.4% | 1 |
| Sep 2026 | Pilates reformer brands | 22.9K | 27.1% | 1 |

## How are Merrithew’s branded searches counted?

Brandwave collects information about searches that people make online using Merrithew’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “merrithew”
- “stott pilates”

## Which pilates reformer brands compete with Merrithew?

- [Balanced Body](/demand/global-en/brands/balanced-body): Head-to-head: /demand/global-en/compare/balanced-body-vs-merrithew
- [Align-Pilates](/demand/global-en/brands/align-pilates): Head-to-head: /demand/global-en/compare/align-pilates-vs-merrithew
- [BASI Pilates](/demand/global-en/brands/basi-pilates): Head-to-head: /demand/global-en/compare/basi-pilates-vs-merrithew
- [AeroPilates](/demand/global-en/brands/aeropilates): Head-to-head: /demand/global-en/compare/aeropilates-vs-merrithew
- [Elina Pilates](/demand/global-en/brands/elina-pilates): Head-to-head: /demand/global-en/compare/elina-pilates-vs-merrithew
- [Peak Pilates](/demand/global-en/brands/peak-pilates)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Merrithew: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/merrithew

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/merrithew. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
