---
title: "Merlin Bird ID: search popularity worldwide"
description: "Merlin Bird ID is a bird identification app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/merlin-bird-id"
publisher: "Brandwave"
---

# Merlin Bird ID: search popularity worldwide

Merlin Bird ID is a bird identification app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Merlin Bird ID
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among bird identification apps**: 9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Bird identification apps | 4 | 9% | 54.2K |

- [Bird identification apps](/demand/global-en/categories/bird-identification-apps)

## How has branded search demand for Merlin Bird ID changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Merlin Bird ID worldwide rose from 36.2K to 54.2K.
- Across the 11 months ending August 2026, Merlin Bird ID’s estimated Share of Search among bird identification apps worldwide increased from 6.5% to 9%.
- Across the 11 months ending August 2026, Merlin Bird ID’s estimated Share of Search among bird identification apps worldwide peaked at 18.1% in May 2026 and was lowest at 5.6% in November 2025.

## How did search popularity change for bird identification apps worldwide in August 2026?

- In August 2026, iNaturalist gained estimated Share of Search among bird identification apps worldwide, from 35.2% to 40.8%.
- In August 2026, eBird gained estimated Share of Search among bird identification apps worldwide, from 28.9% to 33.4%.
- In August 2026, Merlin Bird ID lost estimated Share of Search among bird identification apps worldwide, from 14.2% to 9%.
- In August 2026, Picture Bird lost estimated Share of Search among bird identification apps worldwide, from 15.9% to 12.3%.
- In August 2026, BirdNET lost estimated Share of Search among bird identification apps worldwide, from 5.8% to 4.5%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bird identification apps | 36.2K | 6.5% | 4 |
| Nov 2025 | Bird identification apps | 29.6K | 5.6% | 4 |
| Dec 2025 | Bird identification apps | 29.6K | 6% | 4 |
| Jan 2026 | Bird identification apps | 36.2K | 6.6% | 4 |
| Feb 2026 | Bird identification apps | 44.4K | 8.7% | 4 |
| Mar 2026 | Bird identification apps | 66.2K | 10% | 4 |
| Apr 2026 | Bird identification apps | 99K | 14% | 3 |
| May 2026 | Bird identification apps | 148K | 18.1% | 3 |
| Jun 2026 | Bird identification apps | 121K | 17.7% | 3 |
| Jul 2026 | Bird identification apps | 81K | 14.2% | 4 |
| Aug 2026 | Bird identification apps | 54.2K | 9% | 4 |
| Sep 2026 | Bird identification apps | — | — | — |

## How is Merlin Bird ID measured?

Brandwave collects information about searches that people make online using Merlin Bird ID’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “merlin bird id”
- “merlinbirdid”

## Which bird identification apps compete with Merlin Bird ID?

- [iNaturalist](/demand/global-en/brands/inaturalist): Head-to-head: /demand/global-en/compare/inaturalist-vs-merlin-bird-id
- [eBird](/demand/global-en/brands/ebird): Head-to-head: /demand/global-en/compare/ebird-vs-merlin-bird-id
- [Picture Bird](/demand/global-en/brands/picture-bird): Head-to-head: /demand/global-en/compare/merlin-bird-id-vs-picture-bird
- [BirdNET](/demand/global-en/brands/birdnet): Head-to-head: /demand/global-en/compare/birdnet-vs-merlin-bird-id

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Merlin Bird ID: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/merlin-bird-id

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/merlin-bird-id. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.