---
title: "Merlin: search popularity and Share of Search worldwide"
description: "Merlin is an AI browser extension. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/merlin-ai"
publisher: "Brandwave"
---

# Merlin: search popularity and Share of Search worldwide

Merlin is an AI browser extension. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Merlin
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among AI browser extensions**: 31.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| AI browser extensions | 2 | 31.7% | 60.5K |

- [AI browser extensions](/demand/global-en/categories/ai-browser-extensions)

## How has branded search demand for Merlin changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Merlin worldwide fell from 90.5K to 60.5K.
- Across the 11 months ending August 2026, Merlin’s estimated Share of Search among AI browser extensions worldwide increased from 28.4% to 31.7%.
- Across the 11 months ending August 2026, Merlin’s estimated Share of Search among AI browser extensions worldwide peaked at 31.7% in July 2026 and was lowest at 20.4% in March 2026.

## How did search popularity change for AI browser extensions worldwide in August 2026?

- Estimated monthly branded searches for Sider worldwide fell 63.4% over 11 measured months, from 74K to 27.1K in August 2026.
- Estimated monthly branded searches for MaxAI worldwide fell 33.3% over 11 measured months, from 6.6K to 4.4K in August 2026.
- Estimated monthly branded searches for Merlin worldwide fell 33.1% over 11 measured months, from 90.5K to 60.5K in August 2026.
- Estimated monthly branded searches for Harpa worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026.
- Estimated monthly branded searches for Monica worldwide fell 33% over 11 measured months, from 135K to 90.5K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | AI browser extensions | 90.5K | 28.4% | 2 |
| Nov 2025 | AI browser extensions | 74K | 28% | 2 |
| Dec 2025 | AI browser extensions | 60.5K | 29.1% | 2 |
| Jan 2026 | AI browser extensions | 60.5K | 28.8% | 2 |
| Feb 2026 | AI browser extensions | 60.5K | 23.8% | 2 |
| Mar 2026 | AI browser extensions | 60.5K | 20.4% | 2 |
| Apr 2026 | AI browser extensions | 60.5K | 26% | 2 |
| May 2026 | AI browser extensions | 60.5K | 25.1% | 2 |
| Jun 2026 | AI browser extensions | 60.5K | 30.2% | 2 |
| Jul 2026 | AI browser extensions | 60.5K | 31.7% | 2 |
| Aug 2026 | AI browser extensions | 60.5K | 31.7% | 2 |
| Sep 2026 | AI browser extensions | — | — | — |

## How is Merlin measured?

Brandwave collects information about searches that people make online using Merlin’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “merlin ai”

## Which AI browser extensions compete with Merlin?

- [Monica](/demand/global-en/brands/monica-ai): Head-to-head: /demand/global-en/compare/merlin-ai-vs-monica-ai
- [Sider](/demand/global-en/brands/sider): Head-to-head: /demand/global-en/compare/merlin-ai-vs-sider
- [Harpa](/demand/global-en/brands/harpa): Head-to-head: /demand/global-en/compare/harpa-vs-merlin-ai
- [MaxAI](/demand/global-en/brands/maxai): Head-to-head: /demand/global-en/compare/maxai-vs-merlin-ai

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Merlin: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/merlin-ai

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/merlin-ai. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.