--- title: "Mercer Culinary: search popularity worldwide" description: "Mercer Culinary makes kitchen knives. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/mercer-culinary" publisher: "Brandwave" --- # Mercer Culinary: search popularity worldwide Mercer Culinary makes kitchen knives. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Mercer Culinary - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among knife set brands**: 0.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Knife set brands | 9 | 0.2% | 2.9K | - [Knife set brands](/demand/global-en/categories/knife-set-brands) ## Top knife set brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Mercer Culinary was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Mercer Culinary is the fifth most recommended of the 11. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Wusthof | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Victorinox | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | ZWILLING | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Shun | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Mercer Culinary | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | KitchenAid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cuisinart | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Made In | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Joseph Joseph | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ninja | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | GLOBAL | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about knife set brands - Asked ChatGPT "Which knife set brand should I buy?": 1. Wusthof, 2. Victorinox, 3. ZWILLING, 4. Mercer Culinary - Asked ChatGPT "What are the best knife set brands?": 1. Wusthof, 2. Victorinox, 3. ZWILLING, 4. Shun, 5. Mercer Culinary - Asked ChatGPT "What's the best knife set brand for home cooking?": 1. Wusthof, 2. Victorinox, 3. Shun, 4. Mercer Culinary - Searched Google, AI Overview "best knife set": 1. ZWILLING - Searched Google, AI Overview "kitchen knife set": 1. Cuisinart Not named in any answer: KitchenAid, Made In, Joseph Joseph, Ninja and GLOBAL. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Mercer Culinary changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Mercer Culinary worldwide held steady at 2.9K. - Across the 12 months ending September 2026, Mercer Culinary’s share of searches among knife set brands worldwide held steady, from 0.15% to 0.2%. ## How did search popularity change for knife set brands worldwide in September 2026? - In September 2026, KitchenAid gained share of searches among knife set brands worldwide, from 59% to 61.8%. - In September 2026, Cuisinart lost share of searches among knife set brands worldwide, from 13.4% to 11.5%. - In September 2026, Joseph Joseph lost share of searches among knife set brands worldwide, from 9% to 7.7%. - Ninja’s share of searches among knife set brands worldwide has gained ground for 3 months in a row, from 2.9% to 5.2% in September 2026. - In September 2026, Made In rose from 4th to 3rd among knife set brands worldwide. - In September 2026, ZWILLING rose from 8th to 7th among knife set brands worldwide. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Knife set brands | 2.9K | 0.15% | 9 | | Nov 2025 | Knife set brands | 3.6K | 0.12% | 9 | | Dec 2025 | Knife set brands | 5.4K | 0.19% | 9 | | Jan 2026 | Knife set brands | 4.4K | 0.21% | 9 | | Feb 2026 | Knife set brands | 2.9K | 0.18% | 9 | | Mar 2026 | Knife set brands | 2.9K | 0.17% | 10 | | Apr 2026 | Knife set brands | 2.9K | 0.18% | 9 | | May 2026 | Knife set brands | 2.9K | 0.2% | 9 | | Jun 2026 | Knife set brands | 2.9K | 0.21% | 10 | | Jul 2026 | Knife set brands | 2.9K | 0.2% | 9 | | Aug 2026 | Knife set brands | 3.6K | 0.24% | 9 | | Sep 2026 | Knife set brands | 2.9K | 0.2% | 9 | ## How are Mercer Culinary’s branded searches counted? Brandwave collects information about searches that people make online using Mercer Culinary’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “mercer culinary” ## Which knife set brands compete with Mercer Culinary? - [KitchenAid](/demand/global-en/brands/kitchenaid) - [Cuisinart](/demand/global-en/brands/cuisinart) - [Made In](/demand/global-en/brands/made-in-cookware) - [Joseph Joseph](/demand/global-en/brands/joseph-joseph) - [Ninja](/demand/global-en/brands/ninja-kitchen) - [Wusthof](/demand/global-en/brands/wusthof): Head-to-head: /demand/global-en/compare/mercer-culinary-vs-wusthof - [ZWILLING](/demand/global-en/brands/zwilling): Head-to-head: /demand/global-en/compare/mercer-culinary-vs-zwilling - [Victorinox](/demand/global-en/brands/victorinox): Head-to-head: /demand/global-en/compare/mercer-culinary-vs-victorinox - [GLOBAL](/demand/global-en/brands/global-knives): Head-to-head: /demand/global-en/compare/global-knives-vs-mercer-culinary - [Shun](/demand/global-en/brands/shun-knives): Head-to-head: /demand/global-en/compare/mercer-culinary-vs-shun-knives ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Mercer Culinary: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/mercer-culinary This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/mercer-culinary. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.