--- title: "Mercedes-Benz: search popularity and Share of Search worldwide" description: "MERCEDES-BENZ is an automotive marque sought by New Zealand drivers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/mercedes-benz" publisher: "Brandwave" --- # Mercedes-Benz: search popularity and Share of Search worldwide MERCEDES-BENZ is an automotive marque sought by New Zealand drivers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Mercedes-Benz - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among van brands**: 19% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Van brands | 3 | 19% | 8.3M | | Luxury car brands | 2 | 23.1% | 8.3M | - [Van brands](/demand/global-en/categories/van-brands) - [Luxury car brands](/demand/global-en/categories/luxury-car-brands) ## How has branded search demand for Mercedes-Benz changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Mercedes-Benz worldwide fell from 10.2M to 8.3M. - Across the 11 months ending August 2026, Mercedes-Benz’s estimated Share of Search among van brands worldwide decreased from 20.7% to 19%. - Across the 11 months ending August 2026, Mercedes-Benz’s estimated Share of Search among van brands worldwide peaked at 22.3% in May 2026 and was lowest at 19% in February 2026. - Across the 11 months ending August 2026, Mercedes-Benz fell from 2nd to 3rd among van brands worldwide. - Across the 11 months ending August 2026, Mercedes-Benz’s estimated Share of Search among luxury car brands worldwide peaked at 25.9% in April 2026 and was lowest at 22.7% in October 2025. ## How did search popularity change for van brands worldwide in August 2026? - In August 2026, Citroen gained estimated Share of Search among van brands worldwide, from 3.4% to 4.2%. - Mercedes-Benz’s estimated Share of Search among van brands worldwide has lost ground for 3 months in a row, from 22.3% to 19% in August 2026. - Estimated monthly branded searches for Peugeot worldwide fell 18.2% over 11 measured months, from 3.4M to 2.7M in August 2026. - Estimated monthly branded searches for Ford worldwide fell 18.2% over 11 measured months, from 5M to 4.1M in August 2026. - Estimated monthly branded searches for Nissan worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026. - Estimated monthly branded searches for Renault worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026. ## How did search popularity change for luxury car brands worldwide in August 2026? - In August 2026, Lexus gained estimated Share of Search among luxury car brands worldwide, from 7.9% to 9.3%. - In August 2026, Volvo gained estimated Share of Search among luxury car brands worldwide, from 6.4% to 7.6%. - In August 2026, Jaguar gained estimated Share of Search among luxury car brands worldwide, from 5.2% to 6.2%. - In August 2026, Land Rover lost estimated Share of Search among luxury car brands worldwide, from 4.3% to 3.4%. - In August 2026, BMW lost estimated Share of Search among luxury car brands worldwide, from 26.2% to 25.3%. - In August 2026, Mercedes-Benz lost estimated Share of Search among luxury car brands worldwide, from 23.9% to 23.1%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Van brands | 10.2M | 20.7% | 2 | | Nov 2025 | Van brands | 10.2M | 21.6% | 2 | | Dec 2025 | Van brands | 10.2M | 21.9% | 2 | | Jan 2026 | Van brands | 10.2M | 19.7% | 2 | | Feb 2026 | Van brands | 8.3M | 19% | 3 | | Mar 2026 | Van brands | 10.2M | 20.7% | 2 | | Apr 2026 | Van brands | 10.2M | 21.6% | 2 | | May 2026 | Van brands | 10.2M | 22.3% | 2 | | Jun 2026 | Van brands | 8.3M | 19.7% | 2 | | Jul 2026 | Van brands | 8.3M | 19.1% | 3 | | Aug 2026 | Van brands | 8.3M | 19% | 3 | | Sep 2026 | Van brands | — | — | — | | Oct 2025 | Luxury car brands | 10.2M | 22.7% | 2 | | Nov 2025 | Luxury car brands | 10.2M | 25.1% | 1 | | Dec 2025 | Luxury car brands | 10.2M | 24.8% | 1 | | Jan 2026 | Luxury car brands | 10.2M | 22.8% | 2 | | Feb 2026 | Luxury car brands | 8.3M | 22.7% | 2 | | Mar 2026 | Luxury car brands | 10.2M | 24.2% | 2 | | Apr 2026 | Luxury car brands | 10.2M | 25.9% | 1 | | May 2026 | Luxury car brands | 10.2M | 25.6% | 1 | | Jun 2026 | Luxury car brands | 8.3M | 23.8% | 2 | | Jul 2026 | Luxury car brands | 8.3M | 23.9% | 2 | | Aug 2026 | Luxury car brands | 8.3M | 23.1% | 2 | | Sep 2026 | Luxury car brands | — | — | — | ## How is Mercedes-Benz measured? Brandwave collects information about searches that people make online using Mercedes-Benz’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “mercedes” - “mercedes benz” ## Which van brands compete with Mercedes-Benz? - [Toyota](/demand/global-en/brands/toyota): Head-to-head: /demand/global-en/compare/mercedes-benz-vs-toyota - [Volkswagen](/demand/global-en/brands/volkswagen): Head-to-head: /demand/global-en/compare/mercedes-benz-vs-volkswagen - [Ford](/demand/global-en/brands/ford): Head-to-head: /demand/global-en/compare/ford-vs-mercedes-benz - [Nissan](/demand/global-en/brands/nissan): Head-to-head: /demand/global-en/compare/mercedes-benz-vs-nissan - [Renault](/demand/global-en/brands/renault): Head-to-head: /demand/global-en/compare/mercedes-benz-vs-renault - [Peugeot](/demand/global-en/brands/peugeot) - [Citroen](/demand/global-en/brands/citroen) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Mercedes-Benz: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/mercedes-benz This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/mercedes-benz. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.