---
title: "Mercari: search popularity and Share of Search worldwide"
description: "Mercari is a resale marketplace. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/mercari"
publisher: "Brandwave"
---

# Mercari: search popularity and Share of Search worldwide

Mercari is a resale marketplace. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Mercari
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among second hand marketplaces**: 5.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Second hand marketplaces | 3 | 5.7% | 2.2M |

- [Second hand marketplaces](/demand/global-en/categories/second-hand-marketplaces)

## How has branded search demand for Mercari changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Mercari worldwide held steady at 2.2M.
- Across the 11 months ending August 2026, Mercari’s estimated Share of Search among second hand marketplaces worldwide peaked at 7% in December 2025 and was lowest at 5.7% in August 2026.

## How did search popularity change for second hand marketplaces worldwide in August 2026?

- In August 2026, Vinted gained estimated Share of Search among second hand marketplaces worldwide, from 75.1% to 77.5%.
- In August 2026, Depop lost estimated Share of Search among second hand marketplaces worldwide, from 10.1% to 8.5%.
- In August 2026, Mercari lost estimated Share of Search among second hand marketplaces worldwide, from 6.8% to 5.7%.
- Estimated monthly branded searches for Poshmark worldwide rose 22.4% over 11 measured months, from 1.8M to 2.2M in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Second hand marketplaces | 2.2M | 5.9% | 3 |
| Nov 2025 | Second hand marketplaces | 2.2M | 5.9% | 3 |
| Dec 2025 | Second hand marketplaces | 2.2M | 7% | 3 |
| Jan 2026 | Second hand marketplaces | 2.2M | 6.8% | 3 |
| Feb 2026 | Second hand marketplaces | 2.2M | 6.8% | 3 |
| Mar 2026 | Second hand marketplaces | 2.7M | 7% | 3 |
| Apr 2026 | Second hand marketplaces | 2.2M | 5.9% | 3 |
| May 2026 | Second hand marketplaces | 2.2M | 5.9% | 3 |
| Jun 2026 | Second hand marketplaces | 2.2M | 5.9% | 3 |
| Jul 2026 | Second hand marketplaces | 2.2M | 6.8% | 3 |
| Aug 2026 | Second hand marketplaces | 2.2M | 5.7% | 3 |
| Sep 2026 | Second hand marketplaces | — | — | — |

## How is Mercari measured?

Brandwave collects information about searches that people make online using Mercari’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “mercari”

## Which second hand marketplaces compete with Mercari?

- [Vinted](/demand/global-en/brands/vinted): Head-to-head: /demand/global-en/compare/mercari-vs-vinted
- [Depop](/demand/global-en/brands/depop): Head-to-head: /demand/global-en/compare/depop-vs-mercari
- [Poshmark](/demand/global-en/brands/poshmark): Head-to-head: /demand/global-en/compare/mercari-vs-poshmark
- [ThredUp](/demand/global-en/brands/thred-up): Head-to-head: /demand/global-en/compare/mercari-vs-thred-up

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Mercari: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/mercari

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/mercari. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.