---
title: "Mepps: search popularity and Share of Search worldwide"
description: "Mepps is fishing lure maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/mepps"
publisher: "Brandwave"
---

# Mepps: search popularity and Share of Search worldwide

Mepps is fishing lure maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Mepps
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among fishing lures**: 3.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Fishing lures | 4 | 3.5% | 3.6K |

- [Fishing lures](/demand/global-en/categories/fishing-lures)

## How has branded search demand for Mepps changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Mepps worldwide rose from 1.9K to 3.6K.
- Across the 11 months ending August 2026, Mepps’ estimated Share of Search among fishing lures worldwide increased from 2.2% to 3.5%.
- Across the 11 months ending August 2026, Mepps’ estimated Share of Search among fishing lures worldwide peaked at 4.1% in July 2026 and was lowest at 2% in November 2025.
- Across the 11 months ending August 2026, Mepps rose from 6th to 4th among fishing lures worldwide.

## How did search popularity change for fishing lures worldwide in August 2026?

- In August 2026, Rapala gained estimated Share of Search among fishing lures worldwide, from 69.7% to 71.2%.
- In August 2026, Savage Gear gained estimated Share of Search among fishing lures worldwide, from 2.7% to 3.5%.
- In August 2026, Berkley lost estimated Share of Search among fishing lures worldwide, from 11.4% to 9.5%.
- In August 2026, Mepps lost estimated Share of Search among fishing lures worldwide, from 4.1% to 3.5%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fishing lures | 1.9K | 2.2% | 6 |
| Nov 2025 | Fishing lures | 1.6K | 2% | 6 |
| Dec 2025 | Fishing lures | 1.9K | 2.3% | 6 |
| Jan 2026 | Fishing lures | 1.9K | 2.6% | 6 |
| Feb 2026 | Fishing lures | 1.9K | 2.6% | 6 |
| Mar 2026 | Fishing lures | 2.9K | 2.8% | 6 |
| Apr 2026 | Fishing lures | 3.6K | 3.8% | 4 |
| May 2026 | Fishing lures | 3.6K | 3.1% | 4 |
| Jun 2026 | Fishing lures | 4.4K | 3.8% | 4 |
| Jul 2026 | Fishing lures | 4.4K | 4.1% | 4 |
| Aug 2026 | Fishing lures | 3.6K | 3.5% | 4 |
| Sep 2026 | Fishing lures | — | — | — |

## How is Mepps measured?

Brandwave collects information about searches that people make online using Mepps’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “mepps lures”

## Which fishing lures compete with Mepps?

- [Rapala](/demand/global-en/brands/rapala): Head-to-head: /demand/global-en/compare/mepps-vs-rapala
- [Berkley](/demand/global-en/brands/berkley-fishing): Head-to-head: /demand/global-en/compare/berkley-fishing-vs-mepps
- [Strike King](/demand/global-en/brands/strike-king): Head-to-head: /demand/global-en/compare/mepps-vs-strike-king
- [Savage Gear](/demand/global-en/brands/savage-gear): Head-to-head: /demand/global-en/compare/mepps-vs-savage-gear
- [Yo-Zuri](/demand/global-en/brands/yo-zuri): Head-to-head: /demand/global-en/compare/mepps-vs-yo-zuri

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Mepps: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/mepps

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/mepps. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.