--- title: "Melissa & Doug: search popularity and Share of Search worldwide" description: "Melissa & Doug is a toy brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/melissa-and-doug" publisher: "Brandwave" --- # Melissa & Doug: search popularity and Share of Search worldwide Melissa & Doug is a toy brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Melissa & Doug - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among toy brands**: <0.01% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Toy brands | 6 | <0.01% | 390 | | Dolls house brands | 5 | 0.05% | 390 | - [Toy brands](/demand/global-en/categories/toy-brands) - [Dolls house brands](/demand/global-en/categories/dolls-house-brands) ## How has branded search demand for Melissa & Doug changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Melissa & Doug worldwide fell from 480 to 390. - Across the 11 months ending August 2026, Melissa & Doug’s estimated Share of Search among toy brands worldwide held steady at <0.01%. - Across the 11 months ending August 2026, Melissa & Doug’s estimated Share of Search among dolls house brands worldwide held steady at 0.05%. ## How did search popularity change for toy brands worldwide in August 2026? - In August 2026, Playmobil gained estimated Share of Search among toy brands worldwide, from 4.8% to 5.9%. - In August 2026, LEGO lost estimated Share of Search among toy brands worldwide, from 79.9% to 79.3%. - Estimated monthly branded searches for Melissa & Doug worldwide fell 18.8% over 11 measured months, from 480 to 390 in August 2026. - Estimated monthly branded searches for Barbie worldwide fell 18.3% over 11 measured months, from 2.2M to 1.8M in August 2026. - Estimated monthly branded searches for Spin Master worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026. ## How did search popularity change for dolls house brands worldwide in August 2026? - In August 2026, Sylvanian Families lost estimated Share of Search among dolls house brands worldwide, from 90.8% to 90.1%. - Hape’s estimated Share of Search among dolls house brands worldwide has lost ground for 3 months in a row, from 7.9% to 5.4% in August 2026. - Estimated monthly branded searches for Melissa & Doug worldwide fell 18.8% over 11 measured months, from 480 to 390 in August 2026. - Estimated monthly branded searches for Le Toy Van worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Toy brands | 480 | <0.01% | 6 | | Nov 2025 | Toy brands | 720 | <0.01% | 6 | | Dec 2025 | Toy brands | 720 | <0.01% | 6 | | Jan 2026 | Toy brands | 390 | <0.01% | 6 | | Feb 2026 | Toy brands | 320 | <0.01% | 6 | | Mar 2026 | Toy brands | 320 | <0.01% | 6 | | Apr 2026 | Toy brands | 390 | <0.01% | 6 | | May 2026 | Toy brands | 320 | <0.01% | 6 | | Jun 2026 | Toy brands | 320 | <0.01% | 6 | | Jul 2026 | Toy brands | 390 | <0.01% | 6 | | Aug 2026 | Toy brands | 390 | <0.01% | 6 | | Sep 2026 | Toy brands | — | — | — | | Oct 2025 | Dolls house brands | 480 | 0.05% | 5 | | Nov 2025 | Dolls house brands | 720 | 0.06% | 5 | | Dec 2025 | Dolls house brands | 720 | 0.05% | 5 | | Jan 2026 | Dolls house brands | 390 | 0.05% | 5 | | Feb 2026 | Dolls house brands | 320 | 0.05% | 5 | | Mar 2026 | Dolls house brands | 320 | 0.04% | 5 | | Apr 2026 | Dolls house brands | 390 | 0.06% | 5 | | May 2026 | Dolls house brands | 320 | 0.05% | 5 | | Jun 2026 | Dolls house brands | 320 | 0.05% | 5 | | Jul 2026 | Dolls house brands | 390 | 0.05% | 5 | | Aug 2026 | Dolls house brands | 390 | 0.05% | 5 | | Sep 2026 | Dolls house brands | — | — | — | ## How is Melissa & Doug measured? Brandwave collects information about searches that people make online using Melissa & Doug’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “melissadoug toys” ## Which toy brands compete with Melissa & Doug? - [LEGO](/demand/global-en/brands/lego): Head-to-head: /demand/global-en/compare/lego-vs-melissa-and-doug - [Barbie](/demand/global-en/brands/barbie): Head-to-head: /demand/global-en/compare/barbie-vs-melissa-and-doug - [Playmobil](/demand/global-en/brands/playmobil): Head-to-head: /demand/global-en/compare/melissa-and-doug-vs-playmobil - [Hasbro](/demand/global-en/brands/hasbro): Head-to-head: /demand/global-en/compare/hasbro-vs-melissa-and-doug - [Spin Master](/demand/global-en/brands/spin-master): Head-to-head: /demand/global-en/compare/melissa-and-doug-vs-spin-master ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Melissa & Doug: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/melissa-and-doug This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/melissa-and-doug. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.