--- title: "Melin: search popularity worldwide" description: "Melin makes premium hats. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/melin" publisher: "Brandwave" --- # Melin: search popularity worldwide Melin makes premium hats. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Melin - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among hats**: 3.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Hats | 6 | 3.7% | 90.5K | - [Hats](/demand/global-en/categories/hats) ## Top hats in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Melin was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Melin is the fourth most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | New Era | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | '47 | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Carhartt | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Melin | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Stetson | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Patagonia | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Kangol | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Mitchell & Ness | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Flexfit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Borsalino | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hats - Asked ChatGPT "Which hat brand should I buy?": 1. New Era, 2. '47, 3. Carhartt, 4. Stetson - Asked ChatGPT "What are the best hat brands?": 1. New Era, 2. '47, 3. Carhartt, 4. Melin, 5. Stetson, 6. Patagonia - Asked ChatGPT "What's the best hat brand for everyday wear?": 1. '47, 2. New Era, 3. Carhartt, 4. Patagonia - Searched Google, AI Overview "hat brands": 1. New Era, 2. '47, 3. Melin, 4. Carhartt, 5. Stetson, 6. Kangol - Searched Google, AI Overview "wide brim hat": named none of the brands we track Not named in any answer: Mitchell & Ness, Flexfit and Borsalino. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Melin changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Melin worldwide rose from 60.5K to 90.5K. - Across the 12 months ending September 2026, Melin’s share of searches among hats worldwide increased from 2.3% to 3.7%. - Across the 12 months ending September 2026, Melin’s share of searches among hats worldwide peaked at 4.8% in June 2026 and was lowest at 2% in January 2026. - Across the 12 months ending September 2026, Melin rose from 7th to 6th among hats worldwide. ## How did search popularity change for hats worldwide in September 2026? - In September 2026, Carhartt gained share of searches among hats worldwide, from 2.4% to 3.6%. - In September 2026, Stetson lost share of searches among hats worldwide, from 8% to 6.8%. - In September 2026, Melin lost share of searches among hats worldwide, from 4.4% to 3.7%. - Mitchell & Ness’ share of searches among hats worldwide has gained ground for 3 months in a row, from 8.8% to 10.2% in September 2026. - Kangol’s share of searches among hats worldwide has gained ground for 3 months in a row, from 3.9% to 4.5% in September 2026. - Estimated monthly branded searches for Patagonia worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hats | 60.5K | 2.3% | 7 | | Nov 2025 | Hats | 90.5K | 2.8% | 7 | | Dec 2025 | Hats | 90.5K | 2.5% | 7 | | Jan 2026 | Hats | 60.5K | 2% | 7 | | Feb 2026 | Hats | 60.5K | 2.5% | 7 | | Mar 2026 | Hats | 90.5K | 3.1% | 6 | | Apr 2026 | Hats | 90.5K | 3.5% | 6 | | May 2026 | Hats | 110K | 4.2% | 6 | | Jun 2026 | Hats | 135K | 4.8% | 5 | | Jul 2026 | Hats | 110K | 4.3% | 6 | | Aug 2026 | Hats | 110K | 4.4% | 6 | | Sep 2026 | Hats | 90.5K | 3.7% | 6 | ## How are Melin’s branded searches counted? Brandwave collects information about searches that people make online using Melin’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “melin hats” ## Which hats compete with Melin? - [New Era](/demand/global-en/brands/new-era) - [Mitchell & Ness](/demand/global-en/brands/mitchell-and-ness) - ['47](/demand/global-en/brands/forty-seven-brand): Head-to-head: /demand/global-en/compare/forty-seven-brand-vs-melin - [Stetson](/demand/global-en/brands/stetson): Head-to-head: /demand/global-en/compare/melin-vs-stetson - [Kangol](/demand/global-en/brands/kangol): Head-to-head: /demand/global-en/compare/kangol-vs-melin - [Carhartt](/demand/global-en/brands/carhartt): Head-to-head: /demand/global-en/compare/carhartt-vs-melin - [Flexfit](/demand/global-en/brands/flexfit): Head-to-head: /demand/global-en/compare/flexfit-vs-melin - [Patagonia](/demand/global-en/brands/patagonia) - [Borsalino](/demand/global-en/brands/borsalino) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Melin: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/melin This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/melin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.