--- title: "Medium: search popularity worldwide" description: "An online publishing platform for blogs and articles. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/medium" publisher: "Brandwave" --- # Medium: search popularity worldwide An online publishing platform for blogs and articles. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Medium - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among blog hosting platforms**: 0.46% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Blog hosting platforms | 6 | 0.46% | 46.3K | - [Blog hosting platforms](/demand/global-en/categories/blog-hosting-platforms) ## Top blog hosting platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Medium was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Medium is the seventh most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | WordPress | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Wix | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Ghost | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Squarespace | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Substack | 5th | 3 of 3 | 2 of 2 | 5 of 5 | | Blogger | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Medium | 7th | 2 of 3 | 1 of 2 | 3 of 5 | ## Every AI answer about blog hosting platforms - Asked ChatGPT "Which blog hosting platform should I use?": 1. WordPress, 2. Substack, 3. Ghost, 4. Wix, 5. Medium - Asked ChatGPT "What are the best blog hosting platforms?": 1. WordPress, 2. Wix, 3. Squarespace, 4. Ghost, 5. Substack, 6. Blogger - Asked ChatGPT "What's the best blog hosting platform for a simple blog?": 1. WordPress, 2. Blogger, 3. Ghost, 4. Medium, 5. Substack - Searched Google, AI Overview "best blog platform": 1. WordPress, 2. Wix, 3. Squarespace, 4. Ghost, 5. Medium, 6. Substack - Searched Google, AI Overview "blog hosting service": 1. WordPress, 2. Wix, 3. Squarespace, 4. Blogger, 5. Ghost, 6. Substack Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How has branded search demand for Medium changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Medium worldwide fell from 60.7K to 46.3K. - Across the 12 months ending September 2026, Medium’s share of searches among blog hosting platforms worldwide held steady, from 0.54% to 0.46%. ## How did search popularity change for blog hosting platforms worldwide in September 2026? - In September 2026, Blogger gained share of searches among blog hosting platforms worldwide, from 19.3% to 22.1%. - In September 2026, Squarespace gained share of searches among blog hosting platforms worldwide, from 12.9% to 14.8%. - In September 2026, Wix lost share of searches among blog hosting platforms worldwide, from 29.7% to 27.8%. - In September 2026, Substack lost share of searches among blog hosting platforms worldwide, from 24.5% to 22.7%. - In September 2026, WordPress lost share of searches among blog hosting platforms worldwide, from 12.9% to 12%. - Estimated monthly branded searches for Medium worldwide fell 23.7% over 12 measured months, from 60.7K to 46.3K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Blog hosting platforms | 60.7K | 0.54% | 6 | | Nov 2025 | Blog hosting platforms | 50.6K | 0.5% | 6 | | Dec 2025 | Blog hosting platforms | 49.6K | 0.53% | 6 | | Jan 2026 | Blog hosting platforms | 60.7K | 0.57% | 6 | | Feb 2026 | Blog hosting platforms | 49.6K | 0.49% | 6 | | Mar 2026 | Blog hosting platforms | 49.6K | 0.46% | 6 | | Apr 2026 | Blog hosting platforms | 49.6K | 0.47% | 6 | | May 2026 | Blog hosting platforms | 55.6K | 0.54% | 6 | | Jun 2026 | Blog hosting platforms | 55.6K | 0.58% | 6 | | Jul 2026 | Blog hosting platforms | 63K | 0.67% | 6 | | Aug 2026 | Blog hosting platforms | 55.6K | 0.59% | 6 | | Sep 2026 | Blog hosting platforms | 46.3K | 0.46% | 6 | ## How are Medium’s branded searches counted? Brandwave collects information about searches that people make online using Medium’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “medium app” - “medium blog” - “medium.com” ## Which blog hosting platforms compete with Medium? - [Wix](/demand/global-en/brands/wix) - [Substack](/demand/global-en/brands/substack): Head-to-head: /demand/global-en/compare/medium-vs-substack - [Blogger](/demand/global-en/brands/blogger): Head-to-head: /demand/global-en/compare/blogger-vs-medium - [Squarespace](/demand/global-en/brands/squarespace): Head-to-head: /demand/global-en/compare/medium-vs-squarespace - [WordPress](/demand/global-en/brands/wordpress): Head-to-head: /demand/global-en/compare/medium-vs-wordpress - [Ghost](/demand/global-en/brands/ghost): Head-to-head: /demand/global-en/compare/ghost-vs-medium ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Medium: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/medium This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/medium. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.