---
title: "Medik8: search popularity and Share of Search worldwide"
description: "Medik8 is a skincare brand serving New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/medik8"
publisher: "Brandwave"
---

# Medik8: search popularity and Share of Search worldwide

Medik8 is a skincare brand serving New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Medik8
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among retinol serums**: 9.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Retinol serums | 4 | 9.7% | 368K |

- [Retinol serums](/demand/global-en/categories/retinol-serums)

## How has branded search demand for Medik8 changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Medik8 worldwide rose from 301K to 368K.
- Across the 11 months ending August 2026, Medik8’s estimated Share of Search among retinol serums worldwide increased from 8.9% to 9.7%.
- Across the 11 months ending August 2026, Medik8’s estimated Share of Search among retinol serums worldwide peaked at 10.7% in November 2025 and was lowest at 7% in May 2026.

## How did search popularity change for retinol serums worldwide in August 2026?

- In August 2026, Paula's Choice overtook SkinCeuticals to rank 2nd among retinol serums worldwide, at 14%.
- In August 2026, La Roche-Posay lost estimated Share of Search among retinol serums worldwide, from 60.1% to 58.9%.
- Estimated monthly branded searches for Medik8 worldwide rose 22.3% over 11 measured months, from 301K to 368K in August 2026.
- Estimated monthly branded searches for RoC worldwide fell 55.3% over 11 measured months, from 33.1K to 14.8K in August 2026.
- Estimated monthly branded searches for The Ordinary worldwide fell 11.6% over 11 measured months, from 225K to 199K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Retinol serums | 301K | 8.9% | 4 |
| Nov 2025 | Retinol serums | 450K | 10.7% | 4 |
| Dec 2025 | Retinol serums | 301K | 7.9% | 4 |
| Jan 2026 | Retinol serums | 368K | 9.5% | 4 |
| Feb 2026 | Retinol serums | 301K | 8% | 4 |
| Mar 2026 | Retinol serums | 368K | 8.1% | 4 |
| Apr 2026 | Retinol serums | 368K | 8.3% | 4 |
| May 2026 | Retinol serums | 301K | 7% | 4 |
| Jun 2026 | Retinol serums | 301K | 8.2% | 4 |
| Jul 2026 | Retinol serums | 368K | 9.9% | 4 |
| Aug 2026 | Retinol serums | 368K | 9.7% | 4 |
| Sep 2026 | Retinol serums | — | — | — |

## How is Medik8 measured?

Brandwave collects information about searches that people make online using Medik8’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “medik8”

## Which retinol serums compete with Medik8?

- [La Roche-Posay](/demand/global-en/brands/la-roche-posay): Head-to-head: /demand/global-en/compare/la-roche-posay-vs-medik8
- [Paula's Choice](/demand/global-en/brands/paula-s-choice): Head-to-head: /demand/global-en/compare/medik8-vs-paula-s-choice
- [SkinCeuticals](/demand/global-en/brands/skinceuticals): Head-to-head: /demand/global-en/compare/medik8-vs-skinceuticals
- [The Ordinary](/demand/global-en/brands/the-ordinary-skincare): Head-to-head: /demand/global-en/compare/medik8-vs-the-ordinary-skincare
- [RoC](/demand/global-en/brands/roc): Head-to-head: /demand/global-en/compare/medik8-vs-roc

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Medik8: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/medik8

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/medik8. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.