---
title: "Medela: search popularity and Share of Search worldwide"
description: "Medela offers breast pump products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/medela"
publisher: "Brandwave"
---

# Medela: search popularity and Share of Search worldwide

Medela offers breast pump products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Medela
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among wearable breast pump brands**: 22.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Wearable breast pump brands | 2 | 22.4% | 278K |

- [Wearable breast pump brands](/demand/global-en/categories/wearable-breast-pump-brands)

## How has branded search demand for Medela changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Medela worldwide fell from 314K to 278K.
- Across the 11 months ending August 2026, Medela’s estimated Share of Search among wearable breast pump brands worldwide decreased from 27.2% to 22.4%.
- Across the 11 months ending August 2026, Medela’s estimated Share of Search among wearable breast pump brands worldwide peaked at 28% in February 2026 and was lowest at 22.4% in August 2026.

## How did search popularity change for wearable breast pump brands worldwide in August 2026?

- Momcozy’s estimated Share of Search among wearable breast pump brands worldwide has gained ground for 3 months in a row, from 55% to 59.8% in August 2026.
- Medela’s estimated Share of Search among wearable breast pump brands worldwide has lost ground for 3 months in a row, from 25.3% to 22.4% in August 2026.
- Estimated monthly branded searches for Lansinoh worldwide rose 16.9% over 11 measured months, from 111K to 130K in August 2026.
- Estimated monthly branded searches for Elvie worldwide fell 47.4% over 11 measured months, from 129K to 67.8K in August 2026.
- Estimated monthly branded searches for Willow worldwide fell 33.8% over 11 measured months, from 34.4K to 22.8K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Wearable breast pump brands | 314K | 27.2% | 2 |
| Nov 2025 | Wearable breast pump brands | 294K | 24.1% | 2 |
| Dec 2025 | Wearable breast pump brands | 285K | 27.3% | 2 |
| Jan 2026 | Wearable breast pump brands | 355K | 27.4% | 2 |
| Feb 2026 | Wearable breast pump brands | 296K | 28% | 2 |
| Mar 2026 | Wearable breast pump brands | 302K | 25.6% | 2 |
| Apr 2026 | Wearable breast pump brands | 292K | 25.4% | 2 |
| May 2026 | Wearable breast pump brands | 292K | 25.3% | 2 |
| Jun 2026 | Wearable breast pump brands | 255K | 22.9% | 2 |
| Jul 2026 | Wearable breast pump brands | 276K | 22.5% | 2 |
| Aug 2026 | Wearable breast pump brands | 278K | 22.4% | 2 |
| Sep 2026 | Wearable breast pump brands | — | — | — |

## How is Medela measured?

Brandwave collects information about searches that people make online using Medela’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “breast pump medela”
- “medela”
- “medela breast pump”
- “medela com”
- “medela freestyle”
- “medela hands free”
- “medela swing maxi”
- “medela symphony”
- “medela wearable pump”
- “wearable pump medela”

## Which wearable breast pump brands compete with Medela?

- [Momcozy](/demand/global-en/brands/momcozy): Head-to-head: /demand/global-en/compare/medela-vs-momcozy
- [Lansinoh](/demand/global-en/brands/lansinoh): Head-to-head: /demand/global-en/compare/lansinoh-vs-medela
- [Elvie](/demand/global-en/brands/elvie): Head-to-head: /demand/global-en/compare/elvie-vs-medela
- [Willow](/demand/global-en/brands/willow-pump): Head-to-head: /demand/global-en/compare/medela-vs-willow-pump

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Medela: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/medela

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/medela. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.