--- title: "Measured: search popularity and Share of Search worldwide" description: "Measured is a marketing mix modeling platform that helps marketing teams estimate the contribution of marketing channels and plan budget allocation. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/measured" publisher: "Brandwave" --- # Measured: search popularity and Share of Search worldwide Measured is a marketing mix modeling platform that helps marketing teams estimate the contribution of marketing channels and plan budget allocation. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Measured - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among incrementality measurement platforms**: 9.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Incrementality measurement platforms | 3 | 9.4% | 390 | | Marketing mix modeling platforms | 2 | 20.5% | 390 | - [Incrementality measurement platforms](/demand/global-en/categories/incrementality-measurement-platforms) - [Marketing mix modeling platforms](/demand/global-en/categories/marketing-mix-modeling-platforms) ## How has branded search demand for Measured changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Measured worldwide fell from 470 to 390. - Across the 11 months ending August 2026, Measured’s estimated Share of Search among incrementality measurement platforms worldwide peaked at 11.7% in June 2026 and was lowest at 7.9% in May 2026. - Across the 11 months ending August 2026, Measured’s estimated Share of Search among marketing mix modeling platforms worldwide decreased from 21.1% to 20.5%. - Across the 11 months ending August 2026, Measured’s estimated Share of Search among marketing mix modeling platforms worldwide peaked at 23.2% in March 2026 and was lowest at 17.7% in May 2026. - Across the 11 months ending August 2026, Measured rose from 3rd to 2nd among marketing mix modeling platforms worldwide. ## How did search popularity change for incrementality measurement platforms worldwide in August 2026? - In August 2026, Fospha gained estimated Share of Search among incrementality measurement platforms worldwide, from 71.2% to 71.7%. - In August 2026, Haus lost estimated Share of Search among incrementality measurement platforms worldwide, from 7.7% to 7%. - Estimated monthly branded searches for Measured worldwide fell 17% over 11 measured months, from 470 to 390 in August 2026. ## How did search popularity change for marketing mix modeling platforms worldwide in August 2026? - In August 2026, Measured overtook Keen Decision Systems to rank 2nd among marketing mix modeling platforms worldwide, at 20.5%. - In August 2026, Sellforte gained estimated Share of Search among marketing mix modeling platforms worldwide, from 44.5% to 47.4%. - In August 2026, Paramark gained estimated Share of Search among marketing mix modeling platforms worldwide, from 0.5% to 1.1%. - In August 2026, Recast lost estimated Share of Search among marketing mix modeling platforms worldwide, from 15% to 12.6%. - In August 2026, Keen Decision Systems lost estimated Share of Search among marketing mix modeling platforms worldwide, from 20.5% to 18.4%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Incrementality measurement platforms | 470 | 9.2% | 3 | | Nov 2025 | Incrementality measurement platforms | 400 | 9.7% | 3 | | Dec 2025 | Incrementality measurement platforms | 350 | 9.9% | 3 | | Jan 2026 | Incrementality measurement platforms | 420 | 8.6% | 3 | | Feb 2026 | Incrementality measurement platforms | 460 | 9.3% | 2 | | Mar 2026 | Incrementality measurement platforms | 540 | 9.7% | 3 | | Apr 2026 | Incrementality measurement platforms | 460 | 10.6% | 3 | | May 2026 | Incrementality measurement platforms | 350 | 7.9% | 4 | | Jun 2026 | Incrementality measurement platforms | 440 | 11.7% | 3 | | Jul 2026 | Incrementality measurement platforms | 390 | 9.4% | 3 | | Aug 2026 | Incrementality measurement platforms | 390 | 9.4% | 3 | | Sep 2026 | Incrementality measurement platforms | — | — | — | | Oct 2025 | Marketing mix modeling platforms | 470 | 21.1% | 3 | | Nov 2025 | Marketing mix modeling platforms | 400 | 19.6% | 3 | | Dec 2025 | Marketing mix modeling platforms | 350 | 18.8% | 4 | | Jan 2026 | Marketing mix modeling platforms | 420 | 19.4% | 2 | | Feb 2026 | Marketing mix modeling platforms | 460 | 21.6% | 2 | | Mar 2026 | Marketing mix modeling platforms | 540 | 23.2% | 2 | | Apr 2026 | Marketing mix modeling platforms | 460 | 21.6% | 3 | | May 2026 | Marketing mix modeling platforms | 350 | 17.7% | 3 | | Jun 2026 | Marketing mix modeling platforms | 440 | 20.1% | 2 | | Jul 2026 | Marketing mix modeling platforms | 390 | 19.5% | 3 | | Aug 2026 | Marketing mix modeling platforms | 390 | 20.5% | 2 | | Sep 2026 | Marketing mix modeling platforms | — | — | — | ## How is Measured measured? Brandwave collects information about searches that people make online using Measured’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “measured incrementality” - “measured mmm” - “measured.com” ## Which incrementality measurement platforms compete with Measured? - [Fospha](/demand/global-en/brands/fospha): Head-to-head: /demand/global-en/compare/fospha-vs-measured - [INCRMNTAL](/demand/global-en/brands/incrmntal): Head-to-head: /demand/global-en/compare/incrmntal-vs-measured - [Haus](/demand/global-en/brands/haus): Head-to-head: /demand/global-en/compare/haus-vs-measured ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Measured: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/measured This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/measured. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.