--- title: "McKinsey & Company: search popularity worldwide" description: "McKinsey & Company is a management consultancy working in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/mckinsey-and-company" publisher: "Brandwave" --- # McKinsey & Company: search popularity worldwide McKinsey & Company is a management consultancy working in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: McKinsey & Company - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among management consulting firms**: 27.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Management consulting firms | 2 | 27.8% | 900K | | Consulting firms | 2 | 33.1% | 900K | - [Management consulting firms](/demand/global-en/categories/management-consulting-firms) - [Consulting firms](/demand/global-en/categories/consulting-firms) ## How has branded search demand for McKinsey & Company changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for McKinsey & Company worldwide fell from 1.1M to 900K. - Across the 11 months ending August 2026, McKinsey & Company’s estimated Share of Search among management consulting firms worldwide decreased from 31% to 27.8%. - Across the 11 months ending August 2026, McKinsey & Company’s estimated Share of Search among management consulting firms worldwide peaked at 32.5% in April 2026 and was lowest at 27.4% in January 2026. - Across the 11 months ending August 2026, McKinsey & Company’s estimated Share of Search among consulting firms worldwide decreased from 35.9% to 33.1%. - Across the 11 months ending August 2026, McKinsey & Company’s estimated Share of Search among consulting firms worldwide peaked at 36.9% in April 2026 and was lowest at 32.4% in January 2026. ## How did search popularity change for management consulting firms worldwide in August 2026? - In August 2026, Bain & Company gained estimated Share of Search among management consulting firms worldwide, from 13.5% to 16.4%. - In August 2026, Accenture lost estimated Share of Search among management consulting firms worldwide, from 48% to 46.4%. - In August 2026, McKinsey & Company lost estimated Share of Search among management consulting firms worldwide, from 28.8% to 27.8%. - Estimated monthly branded searches for BCG worldwide fell 33.1% over 11 measured months, from 450K to 301K in August 2026. ## How did search popularity change for consulting firms worldwide in August 2026? - In August 2026, PwC rose from 6th to 5th among consulting firms worldwide. - In August 2026, Deloitte fell from 5th to 6th among consulting firms worldwide. - Estimated monthly branded searches for BCG worldwide fell 33.1% over 11 measured months, from 450K to 301K in August 2026. - Estimated monthly branded searches for McKinsey & Company worldwide fell 18.2% over 11 measured months, from 1.1M to 900K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Management consulting firms | 1.1M | 31% | 2 | | Nov 2025 | Management consulting firms | 900K | 27.6% | 2 | | Dec 2025 | Management consulting firms | 900K | 28.4% | 2 | | Jan 2026 | Management consulting firms | 900K | 27.4% | 2 | | Feb 2026 | Management consulting firms | 900K | 28.2% | 2 | | Mar 2026 | Management consulting firms | 1.1M | 31.6% | 2 | | Apr 2026 | Management consulting firms | 1.1M | 32.5% | 2 | | May 2026 | Management consulting firms | 900K | 28.2% | 2 | | Jun 2026 | Management consulting firms | 900K | 28.8% | 2 | | Jul 2026 | Management consulting firms | 900K | 28.8% | 2 | | Aug 2026 | Management consulting firms | 900K | 27.8% | 2 | | Sep 2026 | Management consulting firms | — | — | — | | Oct 2025 | Consulting firms | 1.1M | 35.9% | 2 | | Nov 2025 | Consulting firms | 900K | 32.4% | 2 | | Dec 2025 | Consulting firms | 900K | 33.2% | 2 | | Jan 2026 | Consulting firms | 900K | 32.4% | 2 | | Feb 2026 | Consulting firms | 900K | 32.4% | 2 | | Mar 2026 | Consulting firms | 1.1M | 36.9% | 2 | | Apr 2026 | Consulting firms | 1.1M | 36.9% | 2 | | May 2026 | Consulting firms | 900K | 32.4% | 2 | | Jun 2026 | Consulting firms | 900K | 33.2% | 2 | | Jul 2026 | Consulting firms | 900K | 33.2% | 2 | | Aug 2026 | Consulting firms | 900K | 33.1% | 2 | | Sep 2026 | Consulting firms | — | — | — | ## How is McKinsey & Company measured? Brandwave collects information about searches that people make online using McKinsey & Company’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “mckinsey” - “mckinsey company” ## Which management consulting firms compete with McKinsey & Company? - [Accenture](/demand/global-en/brands/accenture): Head-to-head: /demand/global-en/compare/accenture-vs-mckinsey-and-company - [Bain & Company](/demand/global-en/brands/bain-and-company): Head-to-head: /demand/global-en/compare/bain-and-company-vs-mckinsey-and-company - [BCG](/demand/global-en/brands/bcg): Head-to-head: /demand/global-en/compare/bcg-vs-mckinsey-and-company - [Deloitte](/demand/global-en/brands/deloitte-new-zealand): Head-to-head: /demand/global-en/compare/deloitte-new-zealand-vs-mckinsey-and-company ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "McKinsey & Company: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/mckinsey-and-company This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/mckinsey-and-company. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.