--- title: "McFarlane: search popularity and Share of Search worldwide" description: "McFarlane is figure maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/mcfarlane" publisher: "Brandwave" --- # McFarlane: search popularity and Share of Search worldwide McFarlane is figure maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: McFarlane - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among action figure brands**: 1.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Action figure brands | 6 | 1.6% | 49.5K | | Collectible figure brands | 6 | 4.1% | 49.5K | - [Action figure brands](/demand/global-en/categories/action-figure-brands) - [Collectible figure brands](/demand/global-en/categories/collectible-figure-brands) ## How has branded search demand for McFarlane changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for McFarlane worldwide held steady at 49.5K. - Across the 11 months ending August 2026, McFarlane’s estimated Share of Search among action figure brands worldwide peaked at 2.5% in January 2026 and was lowest at 1.1% in November 2025. - Across the 11 months ending August 2026, McFarlane’s estimated Share of Search among collectible figure brands worldwide peaked at 6.3% in January 2026 and was lowest at 2.7% in November 2025. ## How did search popularity change for action figure brands worldwide in August 2026? - In August 2026, Funko gained estimated Share of Search among action figure brands worldwide, from 14.7% to 17.8%. - In August 2026, Hasbro lost estimated Share of Search among action figure brands worldwide, from 8.1% to 6.5%. - In August 2026, Barbie lost estimated Share of Search among action figure brands worldwide, from 59.9% to 59.2%. - In August 2026, NECA lost estimated Share of Search among action figure brands worldwide, from 3.6% to 2.9%. - Estimated monthly branded searches for Bandai worldwide rose 83.1% over 11 measured months, from 201K to 368K in August 2026. ## How did search popularity change for collectible figure brands worldwide in August 2026? - In August 2026, Hot Toys gained estimated Share of Search among collectible figure brands worldwide, from 24.1% to 30.7%. - In August 2026, Funko gained estimated Share of Search among collectible figure brands worldwide, from 44.1% to 45.9%. - In August 2026, NECA lost estimated Share of Search among collectible figure brands worldwide, from 10.8% to 7.6%. - In August 2026, Kotobukiya lost estimated Share of Search among collectible figure brands worldwide, from 7.3% to 4.1%. - In August 2026, Sideshow lost estimated Share of Search among collectible figure brands worldwide, from 8.9% to 7.6%. - In August 2026, McFarlane lost estimated Share of Search among collectible figure brands worldwide, from 4.9% to 4.1%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Action figure brands | 49.5K | 1.4% | 6 | | Nov 2025 | Action figure brands | 40.5K | 1.1% | 6 | | Dec 2025 | Action figure brands | 49.5K | 1.2% | 6 | | Jan 2026 | Action figure brands | 90.5K | 2.5% | 5 | | Feb 2026 | Action figure brands | 49.5K | 1.7% | 6 | | Mar 2026 | Action figure brands | 60.5K | 1.8% | 6 | | Apr 2026 | Action figure brands | 60.5K | 1.8% | 6 | | May 2026 | Action figure brands | 60.5K | 2% | 6 | | Jun 2026 | Action figure brands | 40.5K | 1.4% | 6 | | Jul 2026 | Action figure brands | 49.5K | 1.6% | 6 | | Aug 2026 | Action figure brands | 49.5K | 1.6% | 6 | | Sep 2026 | Action figure brands | — | — | — | | Oct 2025 | Collectible figure brands | 49.5K | 4.1% | 6 | | Nov 2025 | Collectible figure brands | 40.5K | 2.7% | 6 | | Dec 2025 | Collectible figure brands | 49.5K | 3.2% | 5 | | Jan 2026 | Collectible figure brands | 90.5K | 6.3% | 3 | | Feb 2026 | Collectible figure brands | 49.5K | 4.9% | 5 | | Mar 2026 | Collectible figure brands | 60.5K | 5.7% | 5 | | Apr 2026 | Collectible figure brands | 60.5K | 6.2% | 5 | | May 2026 | Collectible figure brands | 60.5K | 5.6% | 5 | | Jun 2026 | Collectible figure brands | 40.5K | 4.5% | 6 | | Jul 2026 | Collectible figure brands | 49.5K | 4.9% | 6 | | Aug 2026 | Collectible figure brands | 49.5K | 4.1% | 6 | | Sep 2026 | Collectible figure brands | — | — | — | ## How is McFarlane measured? Brandwave collects information about searches that people make online using McFarlane’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “mcfarlane” ## Which action figure brands compete with McFarlane? - [Barbie](/demand/global-en/brands/barbie): Head-to-head: /demand/global-en/compare/barbie-vs-mcfarlane - [Funko](/demand/global-en/brands/funko): Head-to-head: /demand/global-en/compare/funko-vs-mcfarlane - [Bandai](/demand/global-en/brands/bandai): Head-to-head: /demand/global-en/compare/bandai-vs-mcfarlane - [Hasbro](/demand/global-en/brands/hasbro): Head-to-head: /demand/global-en/compare/hasbro-vs-mcfarlane - [NECA](/demand/global-en/brands/neca): Head-to-head: /demand/global-en/compare/mcfarlane-vs-neca ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "McFarlane: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/mcfarlane This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/mcfarlane. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.