--- title: "McCormick: search popularity and Share of Search worldwide" description: "McCormick makes herbs, spices or seasonings sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/mccormick" publisher: "Brandwave" --- # McCormick: search popularity and Share of Search worldwide McCormick makes herbs, spices or seasonings sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: McCormick - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among seasoning brands**: 0.01% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Seasoning brands | 6 | 0.01% | 110 | | Herbs and spices | 6 | 0.11% | 110 | - [Seasoning brands](/demand/global-en/categories/seasoning-brands) - [Herbs and spices](/demand/global-en/categories/herbs-and-spices) ## How has branded search demand for McCormick changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for McCormick worldwide fell from 210 to 110. - Across the 11 months ending August 2026, McCormick’s estimated Share of Search among seasoning brands worldwide held steady, from 0.02% to 0.01%. - Across the 11 months ending August 2026, McCormick’s estimated Share of Search among herbs and spices worldwide held steady, from 0.16% to 0.11%. ## How did search popularity change for seasoning brands worldwide in August 2026? - In August 2026, Maggi gained estimated Share of Search among seasoning brands worldwide, from 44.7% to 47.7%. - In August 2026, Lawry's gained estimated Share of Search among seasoning brands worldwide, from 22% to 23.3%. - In August 2026, Old Bay lost estimated Share of Search among seasoning brands worldwide, from 19.4% to 16.9%. - In August 2026, Knorr lost estimated Share of Search among seasoning brands worldwide, from 13.4% to 11.7%. - Estimated monthly branded searches for McCormick worldwide fell 47.6% over 11 measured months, from 210 to 110 in August 2026. ## How did search popularity change for herbs and spices worldwide in August 2026? - In August 2026, Simply Organic gained estimated Share of Search among herbs and spices worldwide, from 50.3% to 54.8%. - In August 2026, Spice Islands lost estimated Share of Search among herbs and spices worldwide, from 46.2% to 40.4%. - Estimated monthly branded searches for Bart worldwide rose 22.2% over 11 measured months, from 720 to 880 in August 2026. - Estimated monthly branded searches for McCormick worldwide fell 47.6% over 11 measured months, from 210 to 110 in August 2026. - Estimated monthly branded searches for Frontier worldwide fell 47.2% over 11 measured months, from 3.6K to 1.9K in August 2026. - Estimated monthly branded searches for Schwartz worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Seasoning brands | 210 | 0.02% | 6 | | Nov 2025 | Seasoning brands | 170 | 0.01% | 6 | | Dec 2025 | Seasoning brands | 140 | 0.01% | 6 | | Jan 2026 | Seasoning brands | 140 | 0.01% | 6 | | Feb 2026 | Seasoning brands | 140 | 0.02% | 6 | | Mar 2026 | Seasoning brands | 320 | 0.03% | 6 | | Apr 2026 | Seasoning brands | 140 | 0.02% | 6 | | May 2026 | Seasoning brands | 170 | 0.02% | 6 | | Jun 2026 | Seasoning brands | 140 | 0.02% | 6 | | Jul 2026 | Seasoning brands | 140 | 0.02% | 6 | | Aug 2026 | Seasoning brands | 110 | 0.01% | 6 | | Sep 2026 | Seasoning brands | — | — | — | | Oct 2025 | Herbs and spices | 210 | 0.16% | 6 | | Nov 2025 | Herbs and spices | 170 | 0.11% | 6 | | Dec 2025 | Herbs and spices | 140 | 0.14% | 6 | | Jan 2026 | Herbs and spices | 140 | 0.14% | 6 | | Feb 2026 | Herbs and spices | 140 | 0.14% | 6 | | Mar 2026 | Herbs and spices | 320 | 0.27% | 6 | | Apr 2026 | Herbs and spices | 140 | 0.14% | 6 | | May 2026 | Herbs and spices | 170 | 0.16% | 6 | | Jun 2026 | Herbs and spices | 140 | 0.16% | 6 | | Jul 2026 | Herbs and spices | 140 | 0.11% | 6 | | Aug 2026 | Herbs and spices | 110 | 0.11% | 6 | | Sep 2026 | Herbs and spices | — | — | — | ## How is McCormick measured? Brandwave collects information about searches that people make online using McCormick’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “mccormick herbs” ## Which seasoning brands compete with McCormick? - [Maggi](/demand/global-en/brands/maggi): Head-to-head: /demand/global-en/compare/maggi-vs-mccormick - [Lawry's](/demand/global-en/brands/lawrys): Head-to-head: /demand/global-en/compare/lawrys-vs-mccormick - [Old Bay](/demand/global-en/brands/old-bay): Head-to-head: /demand/global-en/compare/mccormick-vs-old-bay - [Knorr](/demand/global-en/brands/knorr): Head-to-head: /demand/global-en/compare/knorr-vs-mccormick - [Masterfoods](/demand/global-en/brands/masterfoods): Head-to-head: /demand/global-en/compare/masterfoods-vs-mccormick ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "McCormick: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/mccormick This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/mccormick. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.