--- title: "McCain: search popularity and Share of Search worldwide" description: "McCain makes frozen food sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/mccain" publisher: "Brandwave" --- # McCain: search popularity and Share of Search worldwide McCain makes frozen food sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: McCain - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among fish finger brands**: 0.66% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Fish finger brands | 3 | 0.66% | 110K | | Frozen vegetable brands | 2 | 8.2% | 110K | | Frozen pizza brands | 1 | 28.9% | 110K | | Frozen meals | 1 | 69.9% | 110K | - [Fish finger brands](/demand/global-en/categories/fish-finger-brands) - [Frozen vegetable brands](/demand/global-en/categories/frozen-vegetable-brands) - [Frozen pizza brands](/demand/global-en/categories/frozen-pizza-brands) - [Frozen meals](/demand/global-en/categories/frozen-meals) ## How has branded search demand for McCain changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for McCain worldwide fell from 135K to 110K. - Across the 11 months ending August 2026, McCain’s estimated Share of Search among fish finger brands worldwide held steady, from 0.81% to 0.66%. - Across the 11 months ending August 2026, McCain’s estimated Share of Search among frozen vegetable brands worldwide increased from 5.6% to 8.2%. - Across the 11 months ending August 2026, McCain’s estimated Share of Search among frozen vegetable brands worldwide peaked at 8.2% in July 2026 and was lowest at 2.6% in April 2026. - Across the 11 months ending August 2026, McCain’s estimated Share of Search among frozen pizza brands worldwide decreased from 33.8% to 28.9%. - Across the 11 months ending August 2026, McCain’s estimated Share of Search among frozen pizza brands worldwide peaked at 35% in November 2025 and was lowest at 28.9% in August 2026. - Across the 11 months ending August 2026, McCain’s estimated Share of Search among frozen meals worldwide decreased from 74.3% to 69.9%. - Across the 11 months ending August 2026, McCain’s estimated Share of Search among frozen meals worldwide peaked at 77.4% in November 2025 and was lowest at 67.4% in April 2026. ## How did search popularity change for fish finger brands worldwide in August 2026? - Estimated monthly branded searches for Birds Eye worldwide rose 26.3% over 11 measured months, from 1.9K to 2.4K in August 2026. - Estimated monthly branded searches for Findus worldwide rose 21.9% over 11 measured months, from 320 to 390 in August 2026. - Estimated monthly branded searches for Young's worldwide rose 13.6% over 11 measured months, from 880 to 1K in August 2026. - Estimated monthly branded searches for McCain worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026. ## How did search popularity change for frozen vegetable brands worldwide in August 2026? - In August 2026, Birds Eye rose from 5th to 4th among frozen vegetable brands worldwide. - In August 2026, Green Giant fell from 4th to 5th among frozen vegetable brands worldwide. - Estimated monthly branded searches for Pinguin worldwide fell 45.5% over 11 measured months, from 2.2M to 1.2M in August 2026. - Estimated monthly branded searches for Aviko worldwide fell 33.1% over 11 measured months, from 18.1K to 12.1K in August 2026. - Estimated monthly branded searches for McCain worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026. ## How did search popularity change for frozen pizza brands worldwide in August 2026? - In August 2026, Totino's gained estimated Share of Search among frozen pizza brands worldwide, from 9.1% to 13%. - In August 2026, McCain lost estimated Share of Search among frozen pizza brands worldwide, from 30.2% to 28.9%. - In August 2026, Goodfella's lost estimated Share of Search among frozen pizza brands worldwide, from 24.8% to 23.8%. - In August 2026, DiGiorno lost estimated Share of Search among frozen pizza brands worldwide, from 16.6% to 15.9%. - In August 2026, Dr. Oetker lost estimated Share of Search among frozen pizza brands worldwide, from 16.6% to 15.9%. - Estimated monthly branded searches for Chicago Town worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026. ## How did search popularity change for frozen meals worldwide in August 2026? - In August 2026, Weight Watchers overtook Healthy Choice to rank 4th among frozen meals worldwide, at 4.2%. - In August 2026, Lean Cuisine gained estimated Share of Search among frozen meals worldwide, from 7.7% to 9.4%. - In August 2026, Amy's lost estimated Share of Search among frozen meals worldwide, from 14.1% to 11.5%. - McCain’s estimated Share of Search among frozen meals worldwide has lost ground for 3 months in a row, from 74.1% to 69.9% in August 2026. - Estimated monthly branded searches for Birds Eye worldwide rose 26.3% over 11 measured months, from 1.9K to 2.4K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Fish finger brands | 135K | 0.81% | 3 | | Nov 2025 | Fish finger brands | 135K | 0.73% | 3 | | Dec 2025 | Fish finger brands | 110K | 0.49% | 3 | | Jan 2026 | Fish finger brands | 135K | 0.81% | 3 | | Feb 2026 | Fish finger brands | 135K | 0.98% | 3 | | Mar 2026 | Fish finger brands | 135K | 0.81% | 3 | | Apr 2026 | Fish finger brands | 110K | 0.66% | 3 | | May 2026 | Fish finger brands | 135K | 0.81% | 3 | | Jun 2026 | Fish finger brands | 110K | 0.72% | 3 | | Jul 2026 | Fish finger brands | 110K | 0.66% | 3 | | Aug 2026 | Fish finger brands | 110K | 0.66% | 3 | | Sep 2026 | Fish finger brands | — | — | — | | Oct 2025 | Frozen vegetable brands | 135K | 5.6% | 2 | | Nov 2025 | Frozen vegetable brands | 135K | 5.6% | 2 | | Dec 2025 | Frozen vegetable brands | 110K | 3.8% | 2 | | Jan 2026 | Frozen vegetable brands | 135K | 3.9% | 2 | | Feb 2026 | Frozen vegetable brands | 135K | 5.6% | 2 | | Mar 2026 | Frozen vegetable brands | 135K | 4.7% | 2 | | Apr 2026 | Frozen vegetable brands | 110K | 2.6% | 2 | | May 2026 | Frozen vegetable brands | 135K | 8.2% | 2 | | Jun 2026 | Frozen vegetable brands | 110K | 8.1% | 2 | | Jul 2026 | Frozen vegetable brands | 110K | 8.2% | 2 | | Aug 2026 | Frozen vegetable brands | 110K | 8.2% | 2 | | Sep 2026 | Frozen vegetable brands | — | — | — | | Oct 2025 | Frozen pizza brands | 135K | 33.8% | 1 | | Nov 2025 | Frozen pizza brands | 135K | 35% | 1 | | Dec 2025 | Frozen pizza brands | 110K | 30.7% | 1 | | Jan 2026 | Frozen pizza brands | 135K | 33.3% | 1 | | Feb 2026 | Frozen pizza brands | 135K | 34.5% | 1 | | Mar 2026 | Frozen pizza brands | 135K | 33.3% | 1 | | Apr 2026 | Frozen pizza brands | 110K | 31.7% | 1 | | May 2026 | Frozen pizza brands | 135K | 34.4% | 1 | | Jun 2026 | Frozen pizza brands | 110K | 31.1% | 1 | | Jul 2026 | Frozen pizza brands | 110K | 30.2% | 1 | | Aug 2026 | Frozen pizza brands | 110K | 28.9% | 1 | | Sep 2026 | Frozen pizza brands | — | — | — | | Oct 2025 | Frozen meals | 135K | 74.3% | 1 | | Nov 2025 | Frozen meals | 135K | 77.4% | 1 | | Dec 2025 | Frozen meals | 110K | 73.6% | 1 | | Jan 2026 | Frozen meals | 135K | 68.4% | 1 | | Feb 2026 | Frozen meals | 135K | 72.6% | 1 | | Mar 2026 | Frozen meals | 135K | 72.2% | 1 | | Apr 2026 | Frozen meals | 110K | 67.4% | 1 | | May 2026 | Frozen meals | 135K | 74.1% | 1 | | Jun 2026 | Frozen meals | 110K | 71.9% | 1 | | Jul 2026 | Frozen meals | 110K | 70.1% | 1 | | Aug 2026 | Frozen meals | 110K | 69.9% | 1 | | Sep 2026 | Frozen meals | — | — | — | ## How is McCain measured? Brandwave collects information about searches that people make online using McCain’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “mccain” ## Which fish finger brands compete with McCain? - [Sainsbury's](/demand/global-en/brands/sainsbury-s): Head-to-head: /demand/global-en/compare/mccain-vs-sainsbury-s - [Tesco](/demand/global-en/brands/tesco): Head-to-head: /demand/global-en/compare/mccain-vs-tesco - [Birds Eye](/demand/global-en/brands/birds-eye): Head-to-head: /demand/global-en/compare/birds-eye-vs-mccain - [Young's](/demand/global-en/brands/young-s): Head-to-head: /demand/global-en/compare/mccain-vs-young-s - [Findus](/demand/global-en/brands/findus): Head-to-head: /demand/global-en/compare/findus-vs-mccain ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "McCain: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/mccain This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/mccain. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.