--- title: "Mazda: search popularity and Share of Search worldwide" description: "MAZDA is an automotive marque sought by New Zealand drivers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/mazda" publisher: "Brandwave" --- # Mazda: search popularity and Share of Search worldwide MAZDA is an automotive marque sought by New Zealand drivers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Mazda - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among SUV brands**: 6.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | SUV brands | 7 | 6.4% | 3.4M | | Sports car brands | 4 | 15.1% | 3.4M | - [SUV brands](/demand/global-en/categories/suv-brands) - [Sports car brands](/demand/global-en/categories/sports-car-brands) ## How has branded search demand for Mazda changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Mazda worldwide held steady at 3.4M. - Across the 11 months ending August 2026, Mazda rose from 8th to 7th among SUV brands worldwide. - Across the 11 months ending August 2026, Mazda’s estimated Share of Search among sports car brands worldwide increased from 12.5% to 15.1%. - Across the 11 months ending August 2026, Mazda’s estimated Share of Search among sports car brands worldwide peaked at 16.3% in January 2026 and was lowest at 12.5% in October 2025. - Across the 11 months ending August 2026, Mazda rose from 5th to 4th among sports car brands worldwide. ## How did search popularity change for SUV brands worldwide in August 2026? - In August 2026, Kia overtook Ford to rank 5th among SUV brands worldwide, at 9.5%. - Subaru’s estimated Share of Search among SUV brands worldwide has lost ground for 3 months in a row, from 6.3% to 5.2% in August 2026. - Estimated monthly branded searches for Ford worldwide fell 18.2% over 11 measured months, from 5M to 4.1M in August 2026. - Estimated monthly branded searches for Hyundai worldwide fell 18.2% over 11 measured months, from 7.5M to 6.1M in August 2026. - Estimated monthly branded searches for Nissan worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026. ## How did search popularity change for sports car brands worldwide in August 2026? - In August 2026, Ferrari overtook Mazda to rank 3rd among sports car brands worldwide, at 15.1%. - In August 2026, Lamborghini gained estimated Share of Search among sports car brands worldwide, from 16.1% to 18.4%. - In August 2026, Aston Martin gained estimated Share of Search among sports car brands worldwide, from 7.2% to 8.2%. - In August 2026, Mclaren lost estimated Share of Search among sports car brands worldwide, from 7.2% to 5.5%. - In August 2026, Porsche lost estimated Share of Search among sports car brands worldwide, from 24.1% to 22.5%. - In August 2026, Mazda lost estimated Share of Search among sports car brands worldwide, from 16.1% to 15.1%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | SUV brands | 3.4M | 6% | 8 | | Nov 2025 | SUV brands | 3.4M | 6.2% | 7 | | Dec 2025 | SUV brands | 3.4M | 6.3% | 7 | | Jan 2026 | SUV brands | 4.1M | 6.9% | 7 | | Feb 2026 | SUV brands | 3.4M | 6.4% | 7 | | Mar 2026 | SUV brands | 3.4M | 6% | 8 | | Apr 2026 | SUV brands | 3.4M | 6.4% | 7 | | May 2026 | SUV brands | 3.4M | 6.3% | 7 | | Jun 2026 | SUV brands | 3.4M | 6.7% | 7 | | Jul 2026 | SUV brands | 3.4M | 6.5% | 7 | | Aug 2026 | SUV brands | 3.4M | 6.4% | 7 | | Sep 2026 | SUV brands | — | — | — | | Oct 2025 | Sports car brands | 3.4M | 12.5% | 5 | | Nov 2025 | Sports car brands | 3.4M | 14% | 4 | | Dec 2025 | Sports car brands | 3.4M | 14% | 4 | | Jan 2026 | Sports car brands | 4.1M | 16.3% | 3 | | Feb 2026 | Sports car brands | 3.4M | 15.1% | 4 | | Mar 2026 | Sports car brands | 3.4M | 13.5% | 5 | | Apr 2026 | Sports car brands | 3.4M | 14.2% | 4 | | May 2026 | Sports car brands | 3.4M | 13.8% | 4 | | Jun 2026 | Sports car brands | 3.4M | 15.1% | 4 | | Jul 2026 | Sports car brands | 3.4M | 16.1% | 3 | | Aug 2026 | Sports car brands | 3.4M | 15.1% | 4 | | Sep 2026 | Sports car brands | — | — | — | ## How is Mazda measured? Brandwave collects information about searches that people make online using Mazda’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “mazda” ## Which SUV brands compete with Mazda? - [Toyota](/demand/global-en/brands/toyota) - [Volkswagen](/demand/global-en/brands/volkswagen) - [Honda](/demand/global-en/brands/honda) - [Hyundai](/demand/global-en/brands/hyundai): Head-to-head: /demand/global-en/compare/hyundai-vs-mazda - [Kia](/demand/global-en/brands/kia): Head-to-head: /demand/global-en/compare/kia-vs-mazda - [Ford](/demand/global-en/brands/ford): Head-to-head: /demand/global-en/compare/ford-vs-mazda - [Nissan](/demand/global-en/brands/nissan): Head-to-head: /demand/global-en/compare/mazda-vs-nissan - [Subaru](/demand/global-en/brands/subaru): Head-to-head: /demand/global-en/compare/mazda-vs-subaru ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Mazda: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/mazda This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/mazda. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.