---
title: "Maybelline: search popularity worldwide"
description: "Maybelline is a makeup and cosmetics brand serving New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/maybelline"
publisher: "Brandwave"
---

# Maybelline: search popularity worldwide

Maybelline is a makeup and cosmetics brand serving New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Maybelline
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among foundation brands**: 27.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Foundation brands | 2 | 27.5% | 823K |
| Lipstick brands | 2 | 31.7% | 823K |
| Mascara brands | 2 | 41.2% | 823K |
| Eyeliner brands | 2 | 42% | 823K |
| Concealer brands | 1 | 64.9% | 823K |
| Blush brands | 1 | 70.3% | 823K |
| Eyeshadow brands | 1 | 72.1% | 823K |

- [Foundation brands](/demand/global-en/categories/foundation-brands)
- [Lipstick brands](/demand/global-en/categories/lipstick-brands)
- [Mascara brands](/demand/global-en/categories/mascara-brands)
- [Eyeliner brands](/demand/global-en/categories/eyeliner-brands)
- [Concealer brands](/demand/global-en/categories/concealer-brands)
- [Blush brands](/demand/global-en/categories/blush-brands)
- [Eyeshadow brands](/demand/global-en/categories/eyeshadow-brands)

## How has branded search demand for Maybelline changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Maybelline worldwide fell from 1M to 823K.
- Across the 11 months ending August 2026, Maybelline’s estimated Share of Search among foundation brands worldwide increased from 23.9% to 27.5%.
- Across the 11 months ending August 2026, Maybelline’s estimated Share of Search among foundation brands worldwide peaked at 28.4% in June 2026 and was lowest at 17.9% in November 2025.
- Across the 11 months ending August 2026, Maybelline’s estimated Share of Search among lipstick brands worldwide decreased from 35.5% to 31.7%.
- Across the 11 months ending August 2026, Maybelline’s estimated Share of Search among lipstick brands worldwide peaked at 36.3% in June 2026 and was lowest at 21.2% in November 2025.
- Across the 11 months ending August 2026, Maybelline’s estimated Share of Search among mascara brands worldwide peaked at 41.2% in August 2026 and was lowest at 35.9% in January 2026.
- Across the 11 months ending August 2026, Maybelline’s estimated Share of Search among eyeliner brands worldwide peaked at 42.1% in June 2026 and was lowest at 37.3% in March 2026.
- Across the 11 months ending August 2026, Maybelline’s estimated Share of Search among concealer brands worldwide increased from 62.1% to 64.9%.
- Across the 11 months ending August 2026, Maybelline’s estimated Share of Search among concealer brands worldwide peaked at 66.9% in April 2026 and was lowest at 47.6% in May 2026.
- Across the 11 months ending August 2026, Maybelline’s estimated Share of Search among blush brands worldwide increased from 67.1% to 70.3%.
- Across the 11 months ending August 2026, Maybelline’s estimated Share of Search among blush brands worldwide peaked at 72.6% in April 2026 and was lowest at 51.5% in May 2026.
- Across the 11 months ending August 2026, Maybelline’s estimated Share of Search among eyeshadow brands worldwide decreased from 72.8% to 72.1%.
- Across the 11 months ending August 2026, Maybelline’s estimated Share of Search among eyeshadow brands worldwide peaked at 73.3% in February 2026 and was lowest at 58% in November 2025.

## How did search popularity change for foundation brands worldwide in August 2026?

- Estimated monthly branded searches for NARS worldwide fell 46.9% over 11 measured months, from 320 to 170 in August 2026.
- Estimated monthly branded searches for Fenty Beauty worldwide fell 33.1% over 11 measured months, from 673K to 450K in August 2026.
- Estimated monthly branded searches for Estée Lauder worldwide fell 32.5% over 11 measured months, from 2.4M to 1.6M in August 2026.
- Estimated monthly branded searches for Maybelline worldwide fell 17.7% over 11 measured months, from 1M to 823K in August 2026.

## How did search popularity change for lipstick brands worldwide in August 2026?

- Charlotte Tilbury’s estimated Share of Search among lipstick brands worldwide has gained ground for 3 months in a row, from 52.6% to 57.7% in August 2026.
- Estimated monthly branded searches for NARS worldwide fell 46.9% over 11 measured months, from 320 to 170 in August 2026.
- Estimated monthly branded searches for Revlon worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026.
- Estimated monthly branded searches for Maybelline worldwide fell 17.7% over 11 measured months, from 1M to 823K in August 2026.

## How did search popularity change for mascara brands worldwide in August 2026?

- Maybelline’s estimated Share of Search among mascara brands worldwide has gained ground for 3 months in a row, from 36.6% to 41.2% in August 2026.
- Estimated monthly branded searches for Essence worldwide rose 247.1% over 11 measured months, from 170 to 590 in August 2026.
- Estimated monthly branded searches for Benefit Cosmetics worldwide fell 33.1% over 11 measured months, from 60.5K to 40.5K in August 2026.
- Estimated monthly branded searches for Too Faced worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.
- Estimated monthly branded searches for L'Oreal worldwide fell 18% over 11 measured months, from 1.2M to 1M in August 2026.

## How did search popularity change for eyeliner brands worldwide in August 2026?

- L'Oreal’s estimated Share of Search among eyeliner brands worldwide has lost ground for 3 months in a row, from 55.9% to 51% in August 2026.
- Estimated monthly branded searches for Stila worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026.
- Estimated monthly branded searches for Benefit Cosmetics worldwide fell 33.1% over 11 measured months, from 60.5K to 40.5K in August 2026.
- Estimated monthly branded searches for Maybelline worldwide fell 17.7% over 11 measured months, from 1M to 823K in August 2026.

## How did search popularity change for concealer brands worldwide in August 2026?

- Estimated monthly branded searches for NARS worldwide fell 46.9% over 11 measured months, from 320 to 170 in August 2026.
- Estimated monthly branded searches for Tarte worldwide fell 33.2% over 11 measured months, from 368K to 246K in August 2026.
- Estimated monthly branded searches for Rimmel worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.
- Estimated monthly branded searches for e.l.f. worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.
- Estimated monthly branded searches for Maybelline worldwide fell 17.7% over 11 measured months, from 1M to 823K in August 2026.

## How did search popularity change for blush brands worldwide in August 2026?

- Estimated monthly branded searches for NARS worldwide fell 46.9% over 11 measured months, from 320 to 170 in August 2026.
- Estimated monthly branded searches for Tarte worldwide fell 33.2% over 11 measured months, from 368K to 246K in August 2026.
- Estimated monthly branded searches for Benefit Cosmetics worldwide fell 33.1% over 11 measured months, from 60.5K to 40.5K in August 2026.
- Estimated monthly branded searches for Maybelline worldwide fell 17.7% over 11 measured months, from 1M to 823K in August 2026.

## How did search popularity change for eyeshadow brands worldwide in August 2026?

- In August 2026, Urban Decay gained estimated Share of Search among eyeshadow brands worldwide, from 8.1% to 9.6%.
- In August 2026, Maybelline lost estimated Share of Search among eyeshadow brands worldwide, from 73.3% to 72.1%.
- Estimated monthly branded searches for NARS worldwide fell 46.9% over 11 measured months, from 320 to 170 in August 2026.
- Estimated monthly branded searches for Too Faced worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Foundation brands | 1M | 23.9% | 2 |
| Nov 2025 | Foundation brands | 1M | 17.9% | 2 |
| Dec 2025 | Foundation brands | 1M | 20.9% | 2 |
| Jan 2026 | Foundation brands | 823K | 23.9% | 2 |
| Feb 2026 | Foundation brands | 823K | 23.9% | 2 |
| Mar 2026 | Foundation brands | 823K | 21.2% | 2 |
| Apr 2026 | Foundation brands | 823K | 23.9% | 2 |
| May 2026 | Foundation brands | 823K | 24.6% | 2 |
| Jun 2026 | Foundation brands | 823K | 28.4% | 2 |
| Jul 2026 | Foundation brands | 823K | 27.5% | 2 |
| Aug 2026 | Foundation brands | 823K | 27.5% | 2 |
| Sep 2026 | Foundation brands | — | — | — |
| Oct 2025 | Lipstick brands | 1M | 35.5% | 2 |
| Nov 2025 | Lipstick brands | 1M | 21.2% | 2 |
| Dec 2025 | Lipstick brands | 1M | 24.4% | 2 |
| Jan 2026 | Lipstick brands | 823K | 31.1% | 2 |
| Feb 2026 | Lipstick brands | 823K | 35.5% | 2 |
| Mar 2026 | Lipstick brands | 823K | 31.7% | 2 |
| Apr 2026 | Lipstick brands | 823K | 35.5% | 2 |
| May 2026 | Lipstick brands | 823K | 35.5% | 2 |
| Jun 2026 | Lipstick brands | 823K | 36.3% | 2 |
| Jul 2026 | Lipstick brands | 823K | 31.7% | 2 |
| Aug 2026 | Lipstick brands | 823K | 31.7% | 2 |
| Sep 2026 | Lipstick brands | — | — | — |
| Oct 2025 | Mascara brands | 1M | 40.9% | 2 |
| Nov 2025 | Mascara brands | 1M | 36.4% | 2 |
| Dec 2025 | Mascara brands | 1M | 39.6% | 2 |
| Jan 2026 | Mascara brands | 823K | 35.9% | 2 |
| Feb 2026 | Mascara brands | 823K | 37.1% | 2 |
| Mar 2026 | Mascara brands | 823K | 36.5% | 2 |
| Apr 2026 | Mascara brands | 823K | 36.9% | 2 |
| May 2026 | Mascara brands | 823K | 36.6% | 2 |
| Jun 2026 | Mascara brands | 823K | 41.2% | 2 |
| Jul 2026 | Mascara brands | 823K | 41.2% | 2 |
| Aug 2026 | Mascara brands | 823K | 41.2% | 2 |
| Sep 2026 | Mascara brands | — | — | — |
| Oct 2025 | Eyeliner brands | 1M | 42.1% | 2 |
| Nov 2025 | Eyeliner brands | 1M | 41.5% | 2 |
| Dec 2025 | Eyeliner brands | 1M | 41.8% | 2 |
| Jan 2026 | Eyeliner brands | 823K | 37.3% | 2 |
| Feb 2026 | Eyeliner brands | 823K | 37.7% | 2 |
| Mar 2026 | Eyeliner brands | 823K | 37.3% | 2 |
| Apr 2026 | Eyeliner brands | 823K | 37.5% | 2 |
| May 2026 | Eyeliner brands | 823K | 37.7% | 2 |
| Jun 2026 | Eyeliner brands | 823K | 42.1% | 2 |
| Jul 2026 | Eyeliner brands | 823K | 42.1% | 2 |
| Aug 2026 | Eyeliner brands | 823K | 42% | 2 |
| Sep 2026 | Eyeliner brands | — | — | — |
| Oct 2025 | Concealer brands | 1M | 62.1% | 1 |
| Nov 2025 | Concealer brands | 1M | 59.1% | 1 |
| Dec 2025 | Concealer brands | 1M | 61.8% | 1 |
| Jan 2026 | Concealer brands | 823K | 61.9% | 1 |
| Feb 2026 | Concealer brands | 823K | 63.7% | 1 |
| Mar 2026 | Concealer brands | 823K | 61.9% | 1 |
| Apr 2026 | Concealer brands | 823K | 66.9% | 1 |
| May 2026 | Concealer brands | 823K | 47.6% | 1 |
| Jun 2026 | Concealer brands | 823K | 64.9% | 1 |
| Jul 2026 | Concealer brands | 823K | 64.9% | 1 |
| Aug 2026 | Concealer brands | 823K | 64.9% | 1 |
| Sep 2026 | Concealer brands | — | — | — |
| Oct 2025 | Blush brands | 1M | 67.1% | 1 |
| Nov 2025 | Blush brands | 1M | 62.6% | 1 |
| Dec 2025 | Blush brands | 1M | 66.5% | 1 |
| Jan 2026 | Blush brands | 823K | 66% | 1 |
| Feb 2026 | Blush brands | 823K | 66.4% | 1 |
| Mar 2026 | Blush brands | 823K | 66.7% | 1 |
| Apr 2026 | Blush brands | 823K | 72.6% | 1 |
| May 2026 | Blush brands | 823K | 51.5% | 1 |
| Jun 2026 | Blush brands | 823K | 70.3% | 1 |
| Jul 2026 | Blush brands | 823K | 70.3% | 1 |
| Aug 2026 | Blush brands | 823K | 70.3% | 1 |
| Sep 2026 | Blush brands | — | — | — |
| Oct 2025 | Eyeshadow brands | 1M | 72.8% | 1 |
| Nov 2025 | Eyeshadow brands | 1M | 58% | 1 |
| Dec 2025 | Eyeshadow brands | 1M | 67.1% | 1 |
| Jan 2026 | Eyeshadow brands | 823K | 68.1% | 1 |
| Feb 2026 | Eyeshadow brands | 823K | 73.3% | 1 |
| Mar 2026 | Eyeshadow brands | 823K | 70.2% | 1 |
| Apr 2026 | Eyeshadow brands | 823K | 72.1% | 1 |
| May 2026 | Eyeshadow brands | 823K | 70.2% | 1 |
| Jun 2026 | Eyeshadow brands | 823K | 72.9% | 1 |
| Jul 2026 | Eyeshadow brands | 823K | 73.3% | 1 |
| Aug 2026 | Eyeshadow brands | 823K | 72.1% | 1 |
| Sep 2026 | Eyeshadow brands | — | — | — |

## How is Maybelline measured?

Brandwave collects information about searches that people make online using Maybelline’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “maybelline”

## Which foundation brands compete with Maybelline?

- [Estée Lauder](/demand/global-en/brands/estee-lauder): Head-to-head: /demand/global-en/compare/estee-lauder-vs-maybelline
- [Fenty Beauty](/demand/global-en/brands/fenty-beauty): Head-to-head: /demand/global-en/compare/fenty-beauty-vs-maybelline
- [MAC](/demand/global-en/brands/mac-cosmetics): Head-to-head: /demand/global-en/compare/mac-cosmetics-vs-maybelline
- [NARS](/demand/global-en/brands/nars-cosmetics): Head-to-head: /demand/global-en/compare/maybelline-vs-nars-cosmetics

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Maybelline: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/maybelline

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/maybelline. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.