---
title: "Maxwell & Williams: search popularity and Share of Search worldwide"
description: "Maxwell & Williams makes tableware and kitchenware. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/maxwell-williams"
publisher: "Brandwave"
---

# Maxwell & Williams: search popularity and Share of Search worldwide

Maxwell & Williams makes tableware and kitchenware. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Maxwell & Williams
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among dinnerware brands**: 4.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Dinnerware brands | 6 | 4.3% | 27.1K |

- [Dinnerware brands](/demand/global-en/categories/dinnerware-brands)

## How has branded search demand for Maxwell & Williams changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Maxwell & Williams worldwide fell from 33.1K to 27.1K.
- Across the 11 months ending August 2026, Maxwell & Williams’ estimated Share of Search among dinnerware brands worldwide decreased from 6.8% to 4.3%.
- Across the 11 months ending August 2026, Maxwell & Williams’ estimated Share of Search among dinnerware brands worldwide peaked at 7.6% in December 2025 and was lowest at 4.3% in August 2026.

## How did search popularity change for dinnerware brands worldwide in August 2026?

- In August 2026, Denby gained estimated Share of Search among dinnerware brands worldwide, from 6.7% to 9.5%.
- In August 2026, Royal Doulton gained estimated Share of Search among dinnerware brands worldwide, from 6.7% to 7.8%.
- In August 2026, Portmeirion lost estimated Share of Search among dinnerware brands worldwide, from 49.8% to 47.5%.
- In August 2026, Villeroy & Boch lost estimated Share of Search among dinnerware brands worldwide, from 22.3% to 21.3%.
- Estimated monthly branded searches for Maxwell & Williams worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Dinnerware brands | 33.1K | 6.8% | 6 |
| Nov 2025 | Dinnerware brands | 40.5K | 7% | 6 |
| Dec 2025 | Dinnerware brands | 49.5K | 7.6% | 6 |
| Jan 2026 | Dinnerware brands | 33.1K | 6.3% | 6 |
| Feb 2026 | Dinnerware brands | 27.1K | 6.3% | 6 |
| Mar 2026 | Dinnerware brands | 27.1K | 4.7% | 6 |
| Apr 2026 | Dinnerware brands | 27.1K | 4.5% | 6 |
| May 2026 | Dinnerware brands | 27.1K | 4.5% | 6 |
| Jun 2026 | Dinnerware brands | 27.1K | 4.6% | 6 |
| Jul 2026 | Dinnerware brands | 27.1K | 4.5% | 6 |
| Aug 2026 | Dinnerware brands | 27.1K | 4.3% | 6 |
| Sep 2026 | Dinnerware brands | — | — | — |

## How is Maxwell & Williams measured?

Brandwave collects information about searches that people make online using Maxwell & Williams’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “maxwell williams”

## Which dinnerware brands compete with Maxwell & Williams?

- [Portmeirion](/demand/global-en/brands/portmeirion): Head-to-head: /demand/global-en/compare/maxwell-williams-vs-portmeirion
- [Villeroy & Boch](/demand/global-en/brands/villeroy-and-boch): Head-to-head: /demand/global-en/compare/maxwell-williams-vs-villeroy-and-boch
- [Corelle](/demand/global-en/brands/corelle): Head-to-head: /demand/global-en/compare/corelle-vs-maxwell-williams
- [Denby](/demand/global-en/brands/denby): Head-to-head: /demand/global-en/compare/denby-vs-maxwell-williams
- [Royal Doulton](/demand/global-en/brands/royal-doulton): Head-to-head: /demand/global-en/compare/maxwell-williams-vs-royal-doulton

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Maxwell & Williams: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/maxwell-williams

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/maxwell-williams. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.