---
title: "Maxwell House: search popularity worldwide"
description: "Maxwell House is coffee brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/maxwell-house"
publisher: "Brandwave"
---

# Maxwell House: search popularity worldwide

Maxwell House is coffee brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Maxwell House
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among instant coffee brands**: 1.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Instant coffee brands | 6 | 1.8% | 18.1K |

- [Instant coffee brands](/demand/global-en/categories/instant-coffee-brands)

## How has branded search demand for Maxwell House changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Maxwell House worldwide fell from 49.5K to 18.1K.
- Across the 11 months ending August 2026, Maxwell House’s estimated Share of Search among instant coffee brands worldwide decreased from 4.8% to 1.8%.
- Across the 11 months ending August 2026, Maxwell House’s estimated Share of Search among instant coffee brands worldwide peaked at 4.8% in October 2025 and was lowest at 1.3% in May 2026.
- Across the 11 months ending August 2026, Maxwell House fell from 3rd to 6th among instant coffee brands worldwide.

## How did search popularity change for instant coffee brands worldwide in August 2026?

- In August 2026, Kenco overtook Moccona to rank 4th among instant coffee brands worldwide, at 2.7%.
- In August 2026, Douwe Egberts gained estimated Share of Search among instant coffee brands worldwide, from 5.1% to 6.1%.
- In August 2026, Nescafé lost estimated Share of Search among instant coffee brands worldwide, from 85.2% to 83.2%.
- Estimated monthly branded searches for Moccona worldwide rose 22.1% over 11 measured months, from 22.2K to 27.1K in August 2026.
- Estimated monthly branded searches for Maxwell House worldwide fell 63.4% over 11 measured months, from 49.5K to 18.1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Instant coffee brands | 49.5K | 4.8% | 3 |
| Nov 2025 | Instant coffee brands | 18.1K | 1.8% | 6 |
| Dec 2025 | Instant coffee brands | 18.1K | 1.9% | 6 |
| Jan 2026 | Instant coffee brands | 18.1K | 1.9% | 6 |
| Feb 2026 | Instant coffee brands | 18.1K | 2.2% | 5 |
| Mar 2026 | Instant coffee brands | 18.1K | 2.1% | 6 |
| Apr 2026 | Instant coffee brands | 14.8K | 1.5% | 6 |
| May 2026 | Instant coffee brands | 14.8K | 1.3% | 6 |
| Jun 2026 | Instant coffee brands | 14.8K | 1.3% | 6 |
| Jul 2026 | Instant coffee brands | 14.8K | 1.5% | 6 |
| Aug 2026 | Instant coffee brands | 18.1K | 1.8% | 6 |
| Sep 2026 | Instant coffee brands | — | — | — |

## How is Maxwell House measured?

Brandwave collects information about searches that people make online using Maxwell House’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “maxwell house”

## Which instant coffee brands compete with Maxwell House?

- [Nescafé](/demand/global-en/brands/nescafe): Head-to-head: /demand/global-en/compare/maxwell-house-vs-nescafe
- [Douwe Egberts](/demand/global-en/brands/douwe-egberts): Head-to-head: /demand/global-en/compare/douwe-egberts-vs-maxwell-house
- [Jacobs](/demand/global-en/brands/jacobs-coffee): Head-to-head: /demand/global-en/compare/jacobs-coffee-vs-maxwell-house
- [Kenco](/demand/global-en/brands/kenco): Head-to-head: /demand/global-en/compare/kenco-vs-maxwell-house
- [Moccona](/demand/global-en/brands/moccona): Head-to-head: /demand/global-en/compare/maxwell-house-vs-moccona

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Maxwell House: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/maxwell-house

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/maxwell-house. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.