--- title: "Max Mara: search popularity worldwide" description: "An Italian fashion house known for its coats. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/max-mara" publisher: "Brandwave" --- # Max Mara: search popularity worldwide An Italian fashion house known for its coats. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Max Mara - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among coats**: 3.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Coats | 8 | 3.8% | 673K | - [Coats](/demand/global-en/categories/coats) ## Top coats in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Max Mara was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Max Mara is the third most recommended of the 11. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Canada Goose | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | The North Face | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Max Mara | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Patagonia | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Aritzia | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Quince | 6th | 2 of 3 | 2 of 2 | 4 of 5 | | Burberry | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Mackage | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Barbour | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Moncler | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Woolrich | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about coats - Asked ChatGPT "Which coat brand should I buy?": 1. Max Mara, 2. Aritzia, 3. Patagonia, 4. Quince, 5. The North Face - Asked ChatGPT "What are the best coat brands?": 1. Max Mara, 2. Canada Goose, 3. Burberry, 4. Aritzia, 5. The North Face, 6. Quince - Asked ChatGPT "What's the best coat brand for cold winter weather?": 1. Canada Goose, 2. The North Face, 3. Patagonia - Searched Google, AI Overview "coat brands": 1. The North Face, 2. Canada Goose, 3. Mackage, 4. Quince, 5. Burberry - Searched Google, AI Overview "winter coat brand": 1. Canada Goose, 2. The North Face, 3. Patagonia, 4. Quince Not named in any answer: Barbour, Moncler and Woolrich. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How has branded search demand for Max Mara changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Max Mara worldwide fell from 823K to 673K. - Across the 12 months ending September 2026, Max Mara’s share of searches among coats worldwide peaked at 4.4% in June 2026 and was lowest at 2.8% in December 2025. ## How did search popularity change for coats worldwide in September 2026? - In September 2026, Aritzia overtook The North Face to become the leader among coats worldwide, with 23.4% of the searches. - In September 2026, Barbour gained share of searches among coats worldwide, from 5.5% to 7%. - In September 2026, Burberry gained share of searches among coats worldwide, from 12.2% to 12.8%. - In September 2026, Patagonia lost share of searches among coats worldwide, from 18.2% to 15.7%. - In September 2026, The North Face lost share of searches among coats worldwide, from 24.4% to 23.3%. - Estimated monthly branded searches for Quince worldwide rose 45.9% over 12 measured months, from 269K to 392K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Coats | 823K | 3.5% | 8 | | Nov 2025 | Coats | 1M | 2.8% | 8 | | Dec 2025 | Coats | 823K | 2.8% | 8 | | Jan 2026 | Coats | 823K | 3.4% | 8 | | Feb 2026 | Coats | 550K | 3.2% | 8 | | Mar 2026 | Coats | 673K | 4.2% | 8 | | Apr 2026 | Coats | 550K | 4.1% | 8 | | May 2026 | Coats | 550K | 3.9% | 8 | | Jun 2026 | Coats | 550K | 4.4% | 5 | | Jul 2026 | Coats | 550K | 4.1% | 5 | | Aug 2026 | Coats | 550K | 3.7% | 8 | | Sep 2026 | Coats | 673K | 3.8% | 8 | ## How are Max Mara’s branded searches counted? Brandwave collects information about searches that people make online using Max Mara’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “max mara” ## Which coats compete with Max Mara? - [Aritzia](/demand/global-en/brands/aritzia) - [The North Face](/demand/global-en/brands/the-north-face) - [Patagonia](/demand/global-en/brands/patagonia) - [Burberry](/demand/global-en/brands/burberry) - [Barbour](/demand/global-en/brands/barbour): Head-to-head: /demand/global-en/compare/barbour-vs-max-mara - [Canada Goose](/demand/global-en/brands/canada-goose): Head-to-head: /demand/global-en/compare/canada-goose-vs-max-mara - [Moncler](/demand/global-en/brands/moncler): Head-to-head: /demand/global-en/compare/max-mara-vs-moncler - [Quince](/demand/global-en/brands/quince): Head-to-head: /demand/global-en/compare/max-mara-vs-quince - [Mackage](/demand/global-en/brands/mackage): Head-to-head: /demand/global-en/compare/mackage-vs-max-mara - [Woolrich](/demand/global-en/brands/woolrich) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Max Mara: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/max-mara This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/max-mara. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.