--- title: "Max and Neo: search popularity worldwide" description: "A maker of dog leashes and collars that donates to rescues. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/max-and-neo" publisher: "Brandwave" --- # Max and Neo: search popularity worldwide A maker of dog leashes and collars that donates to rescues. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Max and Neo - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among dog leash brands**: 2.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Dog leash brands | 7 | 2.1% | 2.9K | - [Dog leash brands](/demand/global-en/categories/dog-leash-brands) ## Top dog leash brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Max and Neo was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Max and Neo is the most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Max and Neo | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Ruffwear | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Kurgo | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Flexi | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | Halti | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Julius-K9 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Max & Molly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about dog leash brands - Asked ChatGPT "Which dog leash brand should I buy?": 1. Ruffwear - Asked ChatGPT "What are the best dog leash brands?": 1. Max and Neo, 2. Ruffwear, 3. Kurgo - Asked ChatGPT "What's the best dog leash brand for daily walks?": 1. Ruffwear, 2. Max and Neo - Searched Google, AI Overview "best dog leash": 1. Max and Neo, 2. Ruffwear, 3. Flexi - Searched Google, AI Overview "retractable dog leash": 1. Flexi Not named in any answer: Halti, Julius-K9 and Max & Molly. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Max and Neo changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Max and Neo worldwide rose from 2.4K to 2.9K. - Across the 12 months ending September 2026, Max and Neo’s share of searches among dog leash brands worldwide peaked at 4.1% in March 2026 and was lowest at 0.99% in January 2026. ## How did search popularity change for dog leash brands worldwide in September 2026? - In September 2026, Halti gained share of searches among dog leash brands worldwide, from 22.3% to 29.7%. - In September 2026, Ruffwear lost share of searches among dog leash brands worldwide, from 49.9% to 44.3%. - In September 2026, Julius-K9 lost share of searches among dog leash brands worldwide, from 15% to 13.3%. - Kurgo’s share of searches among dog leash brands worldwide has lost ground for 3 months in a row, from 4.6% to 4% in September 2026. - Estimated monthly branded searches for Max & Molly worldwide rose 22.7% over 12 measured months, from 4.4K to 5.4K in September 2026. - Estimated monthly branded searches for Max and Neo worldwide rose 20.8% over 12 measured months, from 2.4K to 2.9K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Dog leash brands | 2.4K | 1.7% | 7 | | Nov 2025 | Dog leash brands | 1.9K | 1.1% | 7 | | Dec 2025 | Dog leash brands | 1.6K | 1% | 7 | | Jan 2026 | Dog leash brands | 1.6K | 0.99% | 7 | | Feb 2026 | Dog leash brands | 1.6K | 1.2% | 7 | | Mar 2026 | Dog leash brands | 6.6K | 4.1% | 5 | | Apr 2026 | Dog leash brands | 3.6K | 2.4% | 7 | | May 2026 | Dog leash brands | 3.6K | 2.4% | 7 | | Jun 2026 | Dog leash brands | 2.9K | 2% | 7 | | Jul 2026 | Dog leash brands | 2.4K | 1.7% | 7 | | Aug 2026 | Dog leash brands | 2.9K | 2% | 7 | | Sep 2026 | Dog leash brands | 2.9K | 2.1% | 7 | ## How are Max and Neo’s branded searches counted? Brandwave collects information about searches that people make online using Max and Neo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “max and neo” ## Which dog leash brands compete with Max and Neo? - [Ruffwear](/demand/global-en/brands/ruffwear) - [Halti](/demand/global-en/brands/halti): Head-to-head: /demand/global-en/compare/halti-vs-max-and-neo - [Julius-K9](/demand/global-en/brands/julius-k9): Head-to-head: /demand/global-en/compare/julius-k9-vs-max-and-neo - [Kurgo](/demand/global-en/brands/kurgo): Head-to-head: /demand/global-en/compare/kurgo-vs-max-and-neo - [Max & Molly](/demand/global-en/brands/max-and-molly): Head-to-head: /demand/global-en/compare/max-and-molly-vs-max-and-neo - [Flexi](/demand/global-en/brands/flexi): Head-to-head: /demand/global-en/compare/flexi-vs-max-and-neo ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Max and Neo: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/max-and-neo This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/max-and-neo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.