--- title: "Maui: search popularity worldwide" description: "Maui rents campervans and motorhomes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/maui" publisher: "Brandwave" --- # Maui: search popularity worldwide Maui rents campervans and motorhomes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Maui - **Owned by**: Tourism Holdings - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among tanning lotion brands**: 60.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Tanning lotion brands | 1 | 60.6% | 550K | | Campervan rentals | 1 | 69.1% | 550K | - [Tanning lotion brands](/demand/global-en/categories/tanning-lotion-brands) - [Campervan rentals](/demand/global-en/categories/campervan-rentals) ## How has branded search demand for Maui changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Maui worldwide held steady at 550K. - Across the 12 months ending September 2026, Maui’s estimated Share of Search among tanning lotion brands worldwide decreased from 66.8% to 60.6%. - Across the 12 months ending September 2026, Maui’s estimated Share of Search among tanning lotion brands worldwide peaked at 67.9% in November 2025 and was lowest at 52.8% in June 2026. - Across the 12 months ending September 2026, Maui’s estimated Share of Search among campervan rentals worldwide decreased from 73.2% to 69.1%. - Across the 12 months ending September 2026, Maui’s estimated Share of Search among campervan rentals worldwide peaked at 77% in July 2026 and was lowest at 64.6% in April 2026. ## How did search popularity change for tanning lotion brands worldwide in September 2026? - In September 2026, Maui gained estimated Share of Search among tanning lotion brands worldwide, from 55% to 60.6%. - In September 2026, Jergens gained estimated Share of Search among tanning lotion brands worldwide, from 8.8% to 11.6%. - In September 2026, St.Tropez lost estimated Share of Search among tanning lotion brands worldwide, from 30.1% to 22.2%. - In September 2026, Sun Bum lost estimated Share of Search among tanning lotion brands worldwide, from 6.2% to 5.6%. ## How did search popularity change for campervan rentals worldwide in September 2026? - Estimated monthly branded searches for Spaceships worldwide rose 22.4% over 12 measured months, from 201K to 246K in September 2026. - Estimated monthly branded searches for Apollo worldwide fell 28.6% over 12 measured months, from 70 to 50 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Tanning lotion brands | 550K | 66.8% | 1 | | Nov 2025 | Tanning lotion brands | 550K | 67.9% | 1 | | Dec 2025 | Tanning lotion brands | 550K | 63.7% | 1 | | Jan 2026 | Tanning lotion brands | 550K | 60.5% | 1 | | Feb 2026 | Tanning lotion brands | 550K | 66.9% | 1 | | Mar 2026 | Tanning lotion brands | 673K | 66.7% | 1 | | Apr 2026 | Tanning lotion brands | 550K | 60.2% | 1 | | May 2026 | Tanning lotion brands | 550K | 55.3% | 1 | | Jun 2026 | Tanning lotion brands | 550K | 52.8% | 1 | | Jul 2026 | Tanning lotion brands | 673K | 55.1% | 1 | | Aug 2026 | Tanning lotion brands | 550K | 55% | 1 | | Sep 2026 | Tanning lotion brands | 550K | 60.6% | 1 | | Oct 2025 | Campervan rentals | 550K | 73.2% | 1 | | Nov 2025 | Campervan rentals | 550K | 73.2% | 1 | | Dec 2025 | Campervan rentals | 550K | 73.2% | 1 | | Jan 2026 | Campervan rentals | 550K | 69.1% | 1 | | Feb 2026 | Campervan rentals | 550K | 73.2% | 1 | | Mar 2026 | Campervan rentals | 673K | 73.2% | 1 | | Apr 2026 | Campervan rentals | 550K | 64.6% | 1 | | May 2026 | Campervan rentals | 550K | 69.1% | 1 | | Jun 2026 | Campervan rentals | 550K | 73.2% | 1 | | Jul 2026 | Campervan rentals | 673K | 77% | 1 | | Aug 2026 | Campervan rentals | 550K | 69.1% | 1 | | Sep 2026 | Campervan rentals | 550K | 69.1% | 1 | ## How is Maui measured? Brandwave collects information about searches that people make online using Maui’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “maui” ## Which tanning lotion brands compete with Maui? - [St.Tropez](/demand/global-en/brands/st-tropez): Head-to-head: /demand/global-en/compare/maui-vs-st-tropez - [Jergens](/demand/global-en/brands/jergens): Head-to-head: /demand/global-en/compare/jergens-vs-maui - [Sun Bum](/demand/global-en/brands/sun-bum): Head-to-head: /demand/global-en/compare/maui-vs-sun-bum ## Who owns Maui? Maui is owned by Tourism Holdings. Brandwave does not track any other brands owned by Tourism Holdings. - [Tourism Holdings](/demand/global-en/companies/tourism-holdings): Owns 3 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Maui? Maui is owned by Tourism Holdings. Brandwave does not track any other brands owned by Tourism Holdings. ## Cite this page Brandwave. "Maui: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/maui This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/maui. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.