--- title: "Matua: search popularity worldwide" description: "Matua is a New Zealand wine brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/matua" publisher: "Brandwave" --- # Matua: search popularity worldwide Matua is a New Zealand wine brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Matua - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among sauvignon blanc brands**: 1.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Sauvignon blanc brands | 6 | 1.4% | 12.1K | | Pinot noir brands | 5 | 6.5% | 12.1K | - [Sauvignon blanc brands](/demand/global-en/categories/sauvignon-blanc-brands) - [Pinot noir brands](/demand/global-en/categories/pinot-noir-brands) ## How has branded search demand for Matua changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Matua worldwide held steady at 12.1K. - Across the 12 months ending September 2026, Matua’s estimated Share of Search among sauvignon blanc brands worldwide decreased from 3.5% to 1.4%. - Across the 12 months ending September 2026, Matua’s estimated Share of Search among sauvignon blanc brands worldwide peaked at 4.4% in March 2026 and was lowest at 1.4% in September 2026. - Across the 12 months ending September 2026, Matua’s estimated Share of Search among pinot noir brands worldwide peaked at 9.1% in June 2026 and was lowest at 5.6% in November 2025. ## How did search popularity change for sauvignon blanc brands worldwide in September 2026? - In September 2026, Dark Horse gained estimated Share of Search among sauvignon blanc brands worldwide, from 61.7% to 78.6%. - In September 2026, Bread & Butter lost estimated Share of Search among sauvignon blanc brands worldwide, from 22.5% to 12.9%. - In September 2026, Kim Crawford lost estimated Share of Search among sauvignon blanc brands worldwide, from 4.5% to 2.1%. - In September 2026, Giesen lost estimated Share of Search among sauvignon blanc brands worldwide, from 4.5% to 2.6%. - In September 2026, Cloudy Bay lost estimated Share of Search among sauvignon blanc brands worldwide, from 3.7% to 2.1%. - In September 2026, Matua lost estimated Share of Search among sauvignon blanc brands worldwide, from 2.5% to 1.4%. ## How did search popularity change for pinot noir brands worldwide in September 2026? - In September 2026, Bread & Butter gained estimated Share of Search among pinot noir brands worldwide, from 58% to 59.3%. - In September 2026, Kim Crawford lost estimated Share of Search among pinot noir brands worldwide, from 11.7% to 9.8%. - In September 2026, Cloudy Bay rose from 4th to 3rd among pinot noir brands worldwide. - Estimated monthly branded searches for Mud House worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Sauvignon blanc brands | 12.1K | 3.5% | 6 | | Nov 2025 | Sauvignon blanc brands | 12.1K | 2.3% | 6 | | Dec 2025 | Sauvignon blanc brands | 14.8K | 3.2% | 6 | | Jan 2026 | Sauvignon blanc brands | 12.1K | 3.7% | 6 | | Feb 2026 | Sauvignon blanc brands | 9.9K | 3% | 6 | | Mar 2026 | Sauvignon blanc brands | 14.8K | 4.4% | 6 | | Apr 2026 | Sauvignon blanc brands | 14.8K | 3.6% | 6 | | May 2026 | Sauvignon blanc brands | 14.8K | 2% | 6 | | Jun 2026 | Sauvignon blanc brands | 14.8K | 2.8% | 6 | | Jul 2026 | Sauvignon blanc brands | 12.1K | 2.8% | 6 | | Aug 2026 | Sauvignon blanc brands | 12.1K | 2.5% | 6 | | Sep 2026 | Sauvignon blanc brands | 12.1K | 1.4% | 6 | | Oct 2025 | Pinot noir brands | 12.1K | 6.5% | 5 | | Nov 2025 | Pinot noir brands | 12.1K | 5.6% | 5 | | Dec 2025 | Pinot noir brands | 14.8K | 6.8% | 5 | | Jan 2026 | Pinot noir brands | 12.1K | 6.8% | 5 | | Feb 2026 | Pinot noir brands | 9.9K | 5.8% | 5 | | Mar 2026 | Pinot noir brands | 14.8K | 8.5% | 5 | | Apr 2026 | Pinot noir brands | 14.8K | 8.4% | 5 | | May 2026 | Pinot noir brands | 14.8K | 7.6% | 5 | | Jun 2026 | Pinot noir brands | 14.8K | 9.1% | 5 | | Jul 2026 | Pinot noir brands | 12.1K | 6.5% | 5 | | Aug 2026 | Pinot noir brands | 12.1K | 6.4% | 5 | | Sep 2026 | Pinot noir brands | 12.1K | 6.5% | 5 | ## How is Matua measured? Brandwave collects information about searches that people make online using Matua’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “matua” ## Which sauvignon blanc brands compete with Matua? - [Dark Horse](/demand/global-en/brands/dark-horse) - [Bread & Butter](/demand/global-en/brands/bread-and-butter): Head-to-head: /demand/global-en/compare/bread-and-butter-vs-matua - [Giesen](/demand/global-en/brands/giesen): Head-to-head: /demand/global-en/compare/giesen-vs-matua - [Cloudy Bay](/demand/global-en/brands/cloudy-bay): Head-to-head: /demand/global-en/compare/cloudy-bay-vs-matua - [Kim Crawford](/demand/global-en/brands/kim-crawford): Head-to-head: /demand/global-en/compare/kim-crawford-vs-matua - [Brancott Estate](/demand/global-en/brands/brancott-estate): Head-to-head: /demand/global-en/compare/brancott-estate-vs-matua ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Matua: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/matua This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/matua. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.