--- title: "Matthews Studio Equipment: search popularity worldwide" description: "Matthews makes light stands and grip equipment. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/matthews-studio" publisher: "Brandwave" --- # Matthews Studio Equipment: search popularity worldwide Matthews makes light stands and grip equipment. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Matthews Studio Equipment - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among light stand brands**: 0.46% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Light stand brands | 6 | 0.46% | 880 | - [Light stand brands](/demand/global-en/categories/light-stand-brands) ## Top light stand brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Matthews Studio Equipment was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Matthews Studio Equipment is the fourth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Avenger | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Manfrotto | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Kupo | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Matthews Studio Equipment | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Neewer | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Godox | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Aputure | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Flashpoint | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about light stand brands - Asked ChatGPT "Which light stand brand should I buy?": 1. Manfrotto, 2. Avenger, 3. Kupo, 4. Neewer - Asked ChatGPT "What are the best light stand brands?": 1. Matthews Studio Equipment, 2. Avenger, 3. Kupo, 4. Manfrotto, 5. Neewer - Asked ChatGPT "What's the best light stand brand for studio lighting?": 1. Avenger, 2. Manfrotto, 3. Kupo, 4. Matthews Studio Equipment, 5. Godox - Searched Google, AI Overview "light stand": 1. Neewer - Searched Google, AI Overview "photo light stand": 1. Neewer Not named in any answer: Aputure and Flashpoint. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Matthews Studio Equipment changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Matthews Studio Equipment worldwide fell from 1K to 880. - Across the 12 months ending September 2026, Matthews Studio Equipment’s share of searches among light stand brands worldwide held steady at 0.46%. ## How did search popularity change for light stand brands worldwide in September 2026? - In September 2026, Aputure overtook Manfrotto to rank 2nd among light stand brands worldwide, with 14.9% of the searches. - In September 2026, Godox lost share of searches among light stand brands worldwide, from 69.9% to 68.6%. - In September 2026, Flashpoint rose from 6th to 4th among light stand brands worldwide. - In September 2026, Neewer rose from 8th to 7th among light stand brands worldwide. - In September 2026, Avenger fell from 4th to 5th among light stand brands worldwide. - In September 2026, Kupo fell from 7th to 8th among light stand brands worldwide. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Light stand brands | 1K | 0.46% | 6 | | Nov 2025 | Light stand brands | 1.3K | 0.6% | 6 | | Dec 2025 | Light stand brands | 1K | 0.5% | 6 | | Jan 2026 | Light stand brands | 1.3K | 0.62% | 6 | | Feb 2026 | Light stand brands | 1.9K | 0.94% | 4 | | Mar 2026 | Light stand brands | 1.6K | 0.76% | 5 | | Apr 2026 | Light stand brands | 1.3K | 0.71% | 6 | | May 2026 | Light stand brands | 1.3K | 0.74% | 6 | | Jun 2026 | Light stand brands | 1K | 0.59% | 7 | | Jul 2026 | Light stand brands | 1.6K | 0.97% | 4 | | Aug 2026 | Light stand brands | 1.3K | 0.69% | 5 | | Sep 2026 | Light stand brands | 880 | 0.46% | 6 | ## How are Matthews Studio Equipment’s branded searches counted? Brandwave collects information about searches that people make online using Matthews Studio Equipment’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “matthews c stand” ## Which light stand brands compete with Matthews Studio Equipment? - [Godox](/demand/global-en/brands/godox) - [Aputure](/demand/global-en/brands/aputure) - [Manfrotto](/demand/global-en/brands/manfrotto): Head-to-head: /demand/global-en/compare/manfrotto-vs-matthews-studio - [Flashpoint](/demand/global-en/brands/flashpoint-lighting): Head-to-head: /demand/global-en/compare/flashpoint-lighting-vs-matthews-studio - [Avenger](/demand/global-en/brands/avenger-stands): Head-to-head: /demand/global-en/compare/avenger-stands-vs-matthews-studio - [Neewer](/demand/global-en/brands/neewer): Head-to-head: /demand/global-en/compare/matthews-studio-vs-neewer - [Kupo](/demand/global-en/brands/kupo): Head-to-head: /demand/global-en/compare/kupo-vs-matthews-studio ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Matthews Studio Equipment: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/matthews-studio This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/matthews-studio. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.