--- title: "Matomo Tag Manager: search popularity worldwide" description: "Matomo Tag Manager is a tag management platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/matomo-tag-manager" publisher: "Brandwave" --- # Matomo Tag Manager: search popularity worldwide Matomo Tag Manager is a tag management platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Matomo Tag Manager - **Owned by**: Matomo - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among tag management platforms**: 0.09% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Tag management platforms | 6 | 0.09% | 480 | - [Tag management platforms](/demand/global-en/categories/tag-management-platforms) ## Top tag management platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Matomo Tag Manager was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Matomo Tag Manager is the fourth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Google Tag Manager | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Tealium | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Adobe Experience Platform Tags | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Matomo Tag Manager | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Piwik PRO Tag Manager | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Twilio Segment | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Adobe Launch | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Ensighten | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about tag management platforms - Asked ChatGPT "Which tag management platform should I use?": 1. Google Tag Manager, 2. Tealium, 3. Adobe Experience Platform Tags, 4. Matomo Tag Manager - Asked ChatGPT "What are the best tag management platforms?": 1. Google Tag Manager, 2. Tealium, 3. Adobe Experience Platform Tags, 4. Twilio Segment, 5. Piwik PRO Tag Manager - Asked ChatGPT "What's the best tag management platform for website tracking tags?": 1. Google Tag Manager, 2. Tealium, 3. Adobe Experience Platform Tags, 4. Matomo Tag Manager, 5. Adobe Launch - Searched Google, AI Overview "tag management platforms": 1. Google Tag Manager, 2. Tealium, 3. Adobe Experience Platform Tags, 4. Piwik PRO Tag Manager - Searched Google, AI Overview "website tag management": 1. Google Tag Manager, 2. Tealium Not named in any answer: Ensighten. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Matomo Tag Manager changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Matomo Tag Manager worldwide fell from 720 to 480. - Across the 12 months ending September 2026, Matomo Tag Manager’s share of searches among tag management platforms worldwide held steady, from 0.13% to 0.09%. ## How did search popularity change for tag management platforms worldwide in September 2026? - In September 2026, Ensighten rose from 6th to 5th among tag management platforms worldwide. - In September 2026, Matomo Tag Manager fell from 5th to 6th among tag management platforms worldwide. - Estimated monthly branded searches for Adobe Experience Platform Tags worldwide rose 75% over 12 measured months, from 40 to 70 in September 2026. - Estimated monthly branded searches for Twilio Segment worldwide fell 45.3% over 12 measured months, from 6K to 3.3K in September 2026. - Estimated monthly branded searches for Tealium worldwide fell 33.1% over 12 measured months, from 12.1K to 8.1K in September 2026. - Estimated monthly branded searches for Adobe Launch worldwide fell 31.6% over 12 measured months, from 1.9K to 1.3K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Tag management platforms | 720 | 0.13% | 6 | | Nov 2025 | Tag management platforms | 590 | 0.1% | 6 | | Dec 2025 | Tag management platforms | 480 | 0.1% | 6 | | Jan 2026 | Tag management platforms | 720 | 0.13% | 5 | | Feb 2026 | Tag management platforms | 590 | 0.1% | 5 | | Mar 2026 | Tag management platforms | 1K | 0.14% | 5 | | Apr 2026 | Tag management platforms | 590 | 0.1% | 6 | | May 2026 | Tag management platforms | 480 | 0.09% | 6 | | Jun 2026 | Tag management platforms | 590 | 0.09% | 5 | | Jul 2026 | Tag management platforms | 590 | 0.1% | 5 | | Aug 2026 | Tag management platforms | 590 | 0.1% | 5 | | Sep 2026 | Tag management platforms | 480 | 0.09% | 6 | ## How are Matomo Tag Manager’s branded searches counted? Brandwave collects information about searches that people make online using Matomo Tag Manager’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “matomo tag manager” ## Which tag management platforms compete with Matomo Tag Manager? - [Google Tag Manager](/demand/global-en/brands/google-tag-manager) - [Tealium](/demand/global-en/brands/tealium) - [Twilio Segment](/demand/global-en/brands/segment): Head-to-head: /demand/global-en/compare/matomo-tag-manager-vs-segment - [Adobe Launch](/demand/global-en/brands/adobe-launch): Head-to-head: /demand/global-en/compare/adobe-launch-vs-matomo-tag-manager - [Ensighten](/demand/global-en/brands/ensighten): Head-to-head: /demand/global-en/compare/ensighten-vs-matomo-tag-manager - [Adobe Experience Platform Tags](/demand/global-en/brands/adobe-experience-platform-tags): Head-to-head: /demand/global-en/compare/adobe-experience-platform-tags-vs-matomo-tag-manager - [Piwik PRO Tag Manager](/demand/global-en/brands/piwik-pro-tag-manager): Head-to-head: /demand/global-en/compare/matomo-tag-manager-vs-piwik-pro-tag-manager ## Who owns Matomo Tag Manager? Matomo Tag Manager is owned by Matomo. Brandwave also tracks Matomo, owned by the same company, worldwide. - [Matomo](/demand/global-en/companies/matomo): Owns 2 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Matomo Tag Manager? Matomo Tag Manager is owned by Matomo. Brandwave also tracks Matomo, owned by the same company, worldwide. ## Cite this page Brandwave. "Matomo Tag Manager: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/matomo-tag-manager This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/matomo-tag-manager. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.