--- title: "Material Symbols: search popularity worldwide" description: "Material Symbols is Google's icon library. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/material-symbols" publisher: "Brandwave" --- # Material Symbols: search popularity worldwide Material Symbols is Google's icon library. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Material Symbols - **Owned by**: Google - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among icon libraries**: 0.85% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Icon libraries | 9 | 0.85% | 14.8K | - [Icon libraries](/demand/global-en/categories/icon-libraries) ## Top icon libraries in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Material Symbols was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Material Symbols is the fourth most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lucide | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Phosphor Icons | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Heroicons | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Material Symbols | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Tabler Icons | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Font Awesome | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Flaticon | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Iconoir | 8th | 2 of 3 | 1 of 2 | 3 of 5 | | Noun Project | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Iconify | 10th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about icon libraries - Asked ChatGPT "Which icon library should I use?": 1. Lucide, 2. Heroicons, 3. Font Awesome, 4. Material Symbols - Asked ChatGPT "What are the best icon libraries?": 1. Lucide, 2. Phosphor Icons, 3. Tabler Icons, 4. Heroicons, 5. Material Symbols, 6. Font Awesome, 7. Iconoir, 8. Iconify - Asked ChatGPT "What's the best icon library for app design?": 1. Lucide, 2. Phosphor Icons, 3. Material Symbols, 4. Heroicons, 5. Iconoir - Searched Google, AI Overview "icon libraries": 1. Lucide, 2. Heroicons, 3. Phosphor Icons, 4. Tabler Icons, 5. Iconoir, 6. Material Symbols, 7. Font Awesome - Searched Google, AI Overview "free icon set": 1. Flaticon, 2. Noun Project, 3. Phosphor Icons Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Material Symbols changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Material Symbols worldwide fell from 18.1K to 14.8K. - Across the 12 months ending September 2026, Material Symbols’ share of searches among icon libraries worldwide held steady, from 0.72% to 0.85%. ## How did search popularity change for icon libraries worldwide in September 2026? - In September 2026, Noun Project gained share of searches among icon libraries worldwide, from 11.7% to 14.2%. - In September 2026, Lucide lost share of searches among icon libraries worldwide, from 6.4% to 5.2%. - Estimated monthly branded searches for Phosphor Icons worldwide rose 49.4% over 12 measured months, from 27.1K to 40.5K in September 2026. - Estimated monthly branded searches for Heroicons worldwide fell 55.2% over 12 measured months, from 49.5K to 22.2K in September 2026. - Estimated monthly branded searches for Font Awesome worldwide fell 45.3% over 12 measured months, from 450K to 246K in September 2026. - Estimated monthly branded searches for Flaticon worldwide fell 33.3% over 12 measured months, from 1.5M to 1M in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Icon libraries | 18.1K | 0.72% | 9 | | Nov 2025 | Icon libraries | 14.8K | 0.59% | 9 | | Dec 2025 | Icon libraries | 14.8K | 0.72% | 9 | | Jan 2026 | Icon libraries | 18.1K | 0.86% | 9 | | Feb 2026 | Icon libraries | 18.1K | 0.86% | 9 | | Mar 2026 | Icon libraries | 18.1K | 0.82% | 9 | | Apr 2026 | Icon libraries | 18.1K | 0.85% | 9 | | May 2026 | Icon libraries | 18.1K | 0.88% | 9 | | Jun 2026 | Icon libraries | 18.1K | 0.88% | 9 | | Jul 2026 | Icon libraries | 18.1K | 1% | 9 | | Aug 2026 | Icon libraries | 14.8K | 0.86% | 9 | | Sep 2026 | Icon libraries | 14.8K | 0.85% | 9 | ## How are Material Symbols’ branded searches counted? Brandwave collects information about searches that people make online using Material Symbols’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “material symbols” ## Which icon libraries compete with Material Symbols? - [Flaticon](/demand/global-en/brands/flaticon) - [Font Awesome](/demand/global-en/brands/font-awesome) - [Noun Project](/demand/global-en/brands/noun-project) - [Lucide](/demand/global-en/brands/lucide) - [Iconify](/demand/global-en/brands/iconify): Head-to-head: /demand/global-en/compare/iconify-vs-material-symbols - [Phosphor Icons](/demand/global-en/brands/phosphor-icons): Head-to-head: /demand/global-en/compare/material-symbols-vs-phosphor-icons - [Tabler Icons](/demand/global-en/brands/tabler-icons): Head-to-head: /demand/global-en/compare/material-symbols-vs-tabler-icons - [Heroicons](/demand/global-en/brands/heroicons): Head-to-head: /demand/global-en/compare/heroicons-vs-material-symbols - [Iconoir](/demand/global-en/brands/iconoir): Head-to-head: /demand/global-en/compare/iconoir-vs-material-symbols ## Who owns Material Symbols? Material Symbols is owned by Google. Brandwave also tracks AppSheet, Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Gemini, Gmail, Google, Google Ads, Google Alerts, Google Analytics, Google Artifact Registry, Google Authenticator, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google Cloud Dataflow, Google Cloud Identity, Google Cloud Pub/Sub, Google Cloud Run, Google Cloud Secret Manager, Google Cloud Speech-to-Text, Google Cloud Storage, Google Cloud Vertex AI, Google Colab, Google DeepMind, Google Display & Video 360, Google Document AI, Google Drive, Google Earth Engine, Google Family Link, Google Forms, Google Keep, Google Keyword Planner, Google Maps, Google Maps Platform, Google Meet, Google Meridian, Google Nest, Google Nest Wifi, Google Project Management Certificate, Google Rich Results Test, Google Security Operations, Google Slides, Google Tasks, Google Threat Intelligence, Google Translate, Google Vault, Google Veo, Google Workspace, Looker, Looker Studio, NotebookLM, Snapseed, TensorFlow Serving, YouTube, YouTube Music, YouTube Studio and YouTube TV, owned by the same company, worldwide. - [Google](/demand/global-en/companies/google): Owns 68 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Material Symbols? Material Symbols is owned by Google. Brandwave also tracks AppSheet, Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Gemini, Gmail, Google, Google Ads, Google Alerts, Google Analytics, Google Artifact Registry, Google Authenticator, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google Cloud Dataflow, Google Cloud Identity, Google Cloud Pub/Sub, Google Cloud Run, Google Cloud Secret Manager, Google Cloud Speech-to-Text, Google Cloud Storage, Google Cloud Vertex AI, Google Colab, Google DeepMind, Google Display & Video 360, Google Document AI, Google Drive, Google Earth Engine, Google Family Link, Google Forms, Google Keep, Google Keyword Planner, Google Maps, Google Maps Platform, Google Meet, Google Meridian, Google Nest, Google Nest Wifi, Google Project Management Certificate, Google Rich Results Test, Google Security Operations, Google Slides, Google Tasks, Google Threat Intelligence, Google Translate, Google Vault, Google Veo, Google Workspace, Looker, Looker Studio, NotebookLM, Snapseed, TensorFlow Serving, YouTube, YouTube Music, YouTube Studio and YouTube TV, owned by the same company, worldwide. ## Cite this page Brandwave. "Material Symbols: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/material-symbols This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/material-symbols. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.