---
title: "Matador: search popularity worldwide"
description: "Matador makes barbecues. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/matador"
publisher: "Brandwave"
---

# Matador: search popularity worldwide

Matador makes barbecues. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Matador
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among BBQ brands**: 22.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| BBQ brands | 3 | 22.1% | 301K |

- [BBQ brands](/demand/global-en/categories/bbq-brands)

## How has branded search demand for Matador changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Matador worldwide held steady at 301K.
- Across the 12 months ending September 2026, Matador’s estimated Share of Search among BBQ brands worldwide decreased from 22.9% to 22.1%.
- Across the 12 months ending September 2026, Matador’s estimated Share of Search among BBQ brands worldwide peaked at 23.7% in February 2026 and was lowest at 12.9% in May 2026.

## How did search popularity change for BBQ brands worldwide in September 2026?

- In September 2026, Matador gained estimated Share of Search among BBQ brands worldwide, from 15.2% to 22.1%.
- In September 2026, Weber lost estimated Share of Search among BBQ brands worldwide, from 55.3% to 49.2%.
- In September 2026, Beefeater lost estimated Share of Search among BBQ brands worldwide, from 22.7% to 22.1%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | BBQ brands | 301K | 22.9% | 3 |
| Nov 2025 | BBQ brands | 301K | 19.7% | 3 |
| Dec 2025 | BBQ brands | 301K | 19.7% | 3 |
| Jan 2026 | BBQ brands | 301K | 22.6% | 3 |
| Feb 2026 | BBQ brands | 301K | 23.7% | 2 |
| Mar 2026 | BBQ brands | 301K | 18.4% | 2 |
| Apr 2026 | BBQ brands | 301K | 14.3% | 3 |
| May 2026 | BBQ brands | 301K | 12.9% | 3 |
| Jun 2026 | BBQ brands | 246K | 13.9% | 3 |
| Jul 2026 | BBQ brands | 246K | 14.8% | 3 |
| Aug 2026 | BBQ brands | 246K | 15.2% | 3 |
| Sep 2026 | BBQ brands | 301K | 22.1% | 3 |

## How is Matador measured?

Brandwave collects information about searches that people make online using Matador’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “matador”

## Which BBQ brands compete with Matador?

- [Weber](/demand/global-en/brands/weber): Head-to-head: /demand/global-en/compare/matador-vs-weber
- [Beefeater](/demand/global-en/brands/beefeater): Head-to-head: /demand/global-en/compare/beefeater-vs-matador
- [Traeger](/demand/global-en/brands/traeger): Head-to-head: /demand/global-en/compare/matador-vs-traeger

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Matador: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/matador

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/matador. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.