--- title: "Masterplug: search popularity and Share of Search worldwide" description: "Masterplug is extension lead brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/masterplug" publisher: "Brandwave" --- # Masterplug: search popularity and Share of Search worldwide Masterplug is extension lead brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Masterplug - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among power strip brands**: 0.17% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Power strip brands | 6 | 0.17% | 3.6K | | Extension lead brands | 6 | 0.18% | 3.6K | - [Power strip brands](/demand/global-en/categories/power-strip-brands) - [Extension lead brands](/demand/global-en/categories/extension-lead-brands) ## How has branded search demand for Masterplug changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Masterplug worldwide held steady at 3.6K. - Across the 11 months ending August 2026, Masterplug’s estimated Share of Search among power strip brands worldwide held steady, from 0.18% to 0.17%. - Across the 11 months ending August 2026, Masterplug’s estimated Share of Search among extension lead brands worldwide held steady, from 0.19% to 0.18%. ## How did search popularity change for power strip brands worldwide in August 2026? - In August 2026, Belkin gained estimated Share of Search among power strip brands worldwide, from 8.4% to 9.7%. - In August 2026, APC lost estimated Share of Search among power strip brands worldwide, from 22.9% to 21.7%. - Estimated monthly branded searches for Anker worldwide rose 13.2% over 11 measured months, from 1.2M to 1.4M in August 2026. - Estimated monthly branded searches for Brennenstuhl worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026. - Estimated monthly branded searches for Tripp Lite worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026. ## How did search popularity change for extension lead brands worldwide in August 2026? - In August 2026, Belkin gained estimated Share of Search among extension lead brands worldwide, from 8.7% to 10%. - In August 2026, Eaton lost estimated Share of Search among extension lead brands worldwide, from 19.3% to 18.3%. - In August 2026, Brennenstuhl rose from 5th to 4th among extension lead brands worldwide. - In August 2026, HPM fell from 4th to 5th among extension lead brands worldwide. - Estimated monthly branded searches for Anker worldwide rose 13.2% over 11 measured months, from 1.2M to 1.4M in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Power strip brands | 3.6K | 0.18% | 6 | | Nov 2025 | Power strip brands | 4.4K | 0.21% | 6 | | Dec 2025 | Power strip brands | 4.4K | 0.22% | 6 | | Jan 2026 | Power strip brands | 4.4K | 0.21% | 6 | | Feb 2026 | Power strip brands | 3.6K | 0.21% | 6 | | Mar 2026 | Power strip brands | 3.6K | 0.17% | 6 | | Apr 2026 | Power strip brands | 3.6K | 0.18% | 6 | | May 2026 | Power strip brands | 3.6K | 0.17% | 6 | | Jun 2026 | Power strip brands | 3.6K | 0.17% | 6 | | Jul 2026 | Power strip brands | 3.6K | 0.18% | 6 | | Aug 2026 | Power strip brands | 3.6K | 0.17% | 6 | | Sep 2026 | Power strip brands | — | — | — | | Oct 2025 | Extension lead brands | 3.6K | 0.19% | 6 | | Nov 2025 | Extension lead brands | 4.4K | 0.23% | 6 | | Dec 2025 | Extension lead brands | 4.4K | 0.25% | 6 | | Jan 2026 | Extension lead brands | 4.4K | 0.23% | 6 | | Feb 2026 | Extension lead brands | 3.6K | 0.2% | 6 | | Mar 2026 | Extension lead brands | 3.6K | 0.17% | 6 | | Apr 2026 | Extension lead brands | 3.6K | 0.18% | 6 | | May 2026 | Extension lead brands | 3.6K | 0.18% | 6 | | Jun 2026 | Extension lead brands | 3.6K | 0.18% | 6 | | Jul 2026 | Extension lead brands | 3.6K | 0.19% | 6 | | Aug 2026 | Extension lead brands | 3.6K | 0.18% | 6 | | Sep 2026 | Extension lead brands | — | — | — | ## How is Masterplug measured? Brandwave collects information about searches that people make online using Masterplug’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “masterplug” ## Which power strip brands compete with Masterplug? - [Anker](/demand/global-en/brands/anker): Head-to-head: /demand/global-en/compare/anker-vs-masterplug - [APC](/demand/global-en/brands/apc): Head-to-head: /demand/global-en/compare/apc-vs-masterplug - [Belkin](/demand/global-en/brands/belkin): Head-to-head: /demand/global-en/compare/belkin-vs-masterplug - [Brennenstuhl](/demand/global-en/brands/brennenstuhl): Head-to-head: /demand/global-en/compare/brennenstuhl-vs-masterplug - [Tripp Lite](/demand/global-en/brands/tripp-lite): Head-to-head: /demand/global-en/compare/masterplug-vs-tripp-lite ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Masterplug: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/masterplug This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/masterplug. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.