---
title: "Masterfoods: search popularity and Share of Search worldwide"
description: "Masterfoods makes sauces and condiments sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/masterfoods"
publisher: "Brandwave"
---

# Masterfoods: search popularity and Share of Search worldwide

Masterfoods makes sauces and condiments sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Masterfoods
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among seasoning brands**: 0.56%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Seasoning brands | 5 | 0.56% | 4.4K |

- [Seasoning brands](/demand/global-en/categories/seasoning-brands)

## How has branded search demand for Masterfoods changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Masterfoods worldwide held steady at 4.4K.
- Across the 11 months ending August 2026, Masterfoods’ estimated Share of Search among seasoning brands worldwide held steady, from 0.62% to 0.56%.

## How did search popularity change for seasoning brands worldwide in August 2026?

- In August 2026, Lawry's overtook Old Bay to rank 3rd among seasoning brands worldwide, at 14%.
- In August 2026, Maggi gained estimated Share of Search among seasoning brands worldwide, from 53.9% to 57.4%.
- In August 2026, Knorr lost estimated Share of Search among seasoning brands worldwide, from 16.1% to 14%.
- In August 2026, Old Bay lost estimated Share of Search among seasoning brands worldwide, from 16.1% to 14%.
- Estimated monthly branded searches for McCormick worldwide fell 47.6% over 11 measured months, from 210 to 110 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Seasoning brands | 4.4K | 0.62% | 5 |
| Nov 2025 | Seasoning brands | 4.4K | 0.39% | 5 |
| Dec 2025 | Seasoning brands | 3.6K | 0.46% | 5 |
| Jan 2026 | Seasoning brands | 5.4K | 0.67% | 5 |
| Feb 2026 | Seasoning brands | 4.4K | 0.66% | 5 |
| Mar 2026 | Seasoning brands | 5.4K | 0.68% | 5 |
| Apr 2026 | Seasoning brands | 4.4K | 0.64% | 5 |
| May 2026 | Seasoning brands | 5.4K | 0.7% | 5 |
| Jun 2026 | Seasoning brands | 4.4K | 0.64% | 5 |
| Jul 2026 | Seasoning brands | 4.4K | 0.64% | 5 |
| Aug 2026 | Seasoning brands | 4.4K | 0.56% | 5 |
| Sep 2026 | Seasoning brands | — | — | — |

## How is Masterfoods measured?

Brandwave collects information about searches that people make online using Masterfoods’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “masterfoods”

## Which seasoning brands compete with Masterfoods?

- [Maggi](/demand/global-en/brands/maggi): Head-to-head: /demand/global-en/compare/maggi-vs-masterfoods
- [Knorr](/demand/global-en/brands/knorr): Head-to-head: /demand/global-en/compare/knorr-vs-masterfoods
- [Lawry's](/demand/global-en/brands/lawrys): Head-to-head: /demand/global-en/compare/lawrys-vs-masterfoods
- [Old Bay](/demand/global-en/brands/old-bay): Head-to-head: /demand/global-en/compare/masterfoods-vs-old-bay
- [McCormick](/demand/global-en/brands/mccormick): Head-to-head: /demand/global-en/compare/masterfoods-vs-mccormick

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Masterfoods: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/masterfoods

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/masterfoods. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.