---
title: "MasterClass: search popularity worldwide"
description: "MasterClass is an online learning platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/masterclass"
publisher: "Brandwave"
---

# MasterClass: search popularity worldwide

MasterClass is an online learning platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: MasterClass
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among online learning platforms**: 1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Online learning platforms | 6 | 1% | 201K |

- [Online learning platforms](/demand/global-en/categories/online-learning-platforms)

## How has branded search demand for MasterClass changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for MasterClass worldwide fell from 246K to 201K.
- Across the 12 months ending September 2026, MasterClass’ estimated Share of Search among online learning platforms worldwide peaked at 2.2% in December 2025 and was lowest at 1% in September 2026.
- Across the 12 months ending September 2026, MasterClass rose from 7th to 6th among online learning platforms worldwide.

## How did search popularity change for online learning platforms worldwide in September 2026?

- In September 2026, Khan Academy gained estimated Share of Search among online learning platforms worldwide, from 51% to 57.7%.
- In September 2026, LinkedIn Learning gained estimated Share of Search among online learning platforms worldwide, from 3.8% to 4.3%.
- In September 2026, Udemy lost estimated Share of Search among online learning platforms worldwide, from 22.8% to 17.4%.
- In September 2026, Coursera lost estimated Share of Search among online learning platforms worldwide, from 18.7% to 17.4%.
- edX’s estimated Share of Search among online learning platforms worldwide has lost ground for 3 months in a row, from 2.7% to 1.6% in September 2026.
- Estimated monthly branded searches for Skillshare worldwide fell 63.5% over 12 measured months, from 301K to 110K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Online learning platforms | 246K | 1.1% | 7 |
| Nov 2025 | Online learning platforms | 301K | 1.6% | 6 |
| Dec 2025 | Online learning platforms | 368K | 2.2% | 6 |
| Jan 2026 | Online learning platforms | 301K | 1.6% | 6 |
| Feb 2026 | Online learning platforms | 201K | 1.2% | 7 |
| Mar 2026 | Online learning platforms | 301K | 1.8% | 7 |
| Apr 2026 | Online learning platforms | 246K | 1.5% | 6 |
| May 2026 | Online learning platforms | 201K | 1.3% | 6 |
| Jun 2026 | Online learning platforms | 201K | 1.5% | 6 |
| Jul 2026 | Online learning platforms | 165K | 1.1% | 6 |
| Aug 2026 | Online learning platforms | 201K | 1.1% | 6 |
| Sep 2026 | Online learning platforms | 201K | 1% | 6 |

## How is MasterClass measured?

Brandwave collects information about searches that people make online using MasterClass’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “masterclass”

## Which online learning platforms compete with MasterClass?

- [Khan Academy](/demand/global-en/brands/khan-academy)
- [Coursera](/demand/global-en/brands/coursera): Head-to-head: /demand/global-en/compare/coursera-vs-masterclass
- [Udemy](/demand/global-en/brands/udemy): Head-to-head: /demand/global-en/compare/masterclass-vs-udemy
- [LinkedIn Learning](/demand/global-en/brands/linkedin-learning): Head-to-head: /demand/global-en/compare/linkedin-learning-vs-masterclass
- [edX](/demand/global-en/brands/edx): Head-to-head: /demand/global-en/compare/edx-vs-masterclass
- [Skillshare](/demand/global-en/brands/skillshare): Head-to-head: /demand/global-en/compare/masterclass-vs-skillshare

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "MasterClass: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/masterclass

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/masterclass. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.