---
title: "Masterbuilt: search popularity and Share of Search worldwide"
description: "Masterbuilt is a smoker brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/masterbuilt"
publisher: "Brandwave"
---

# Masterbuilt: search popularity and Share of Search worldwide

Masterbuilt is a smoker brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Masterbuilt
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among smoker brands**: 5.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Smoker brands | 4 | 5.5% | 14.8K |

- [Smoker brands](/demand/global-en/categories/smoker-brands)

## How has branded search demand for Masterbuilt changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Masterbuilt worldwide rose from 12.1K to 14.8K.
- Across the 11 months ending August 2026, Masterbuilt’s estimated Share of Search among smoker brands worldwide peaked at 6.4% in February 2026 and was lowest at 4.8% in June 2026.

## How did search popularity change for smoker brands worldwide in August 2026?

- In August 2026, Traeger overtook Weber to take the highest estimated Share of Search among smoker brands worldwide, at 40.9%.
- In August 2026, Weber lost estimated Share of Search among smoker brands worldwide, from 43.4% to 40.9%.
- In August 2026, Pit Boss lost estimated Share of Search among smoker brands worldwide, from 10.6% to 8.2%.
- Estimated monthly branded searches for Masterbuilt worldwide rose 22.3% over 11 measured months, from 12.1K to 14.8K in August 2026.
- Estimated monthly branded searches for Oklahoma Joe's worldwide rose 22.2% over 11 measured months, from 9.9K to 12.1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Smoker brands | 12.1K | 5.5% | 4 |
| Nov 2025 | Smoker brands | 18.1K | 5.4% | 4 |
| Dec 2025 | Smoker brands | 18.1K | 5.5% | 4 |
| Jan 2026 | Smoker brands | 12.1K | 5.1% | 4 |
| Feb 2026 | Smoker brands | 12.1K | 6.4% | 4 |
| Mar 2026 | Smoker brands | 14.8K | 5.4% | 4 |
| Apr 2026 | Smoker brands | 22.2K | 6.1% | 4 |
| May 2026 | Smoker brands | 22.2K | 5% | 4 |
| Jun 2026 | Smoker brands | 18.1K | 4.8% | 4 |
| Jul 2026 | Smoker brands | 18.1K | 5.8% | 4 |
| Aug 2026 | Smoker brands | 14.8K | 5.5% | 4 |
| Sep 2026 | Smoker brands | — | — | — |

## How is Masterbuilt measured?

Brandwave collects information about searches that people make online using Masterbuilt’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “masterbuilt”

## Which smoker brands compete with Masterbuilt?

- [Traeger](/demand/global-en/brands/traeger): Head-to-head: /demand/global-en/compare/masterbuilt-vs-traeger
- [Weber](/demand/global-en/brands/weber): Head-to-head: /demand/global-en/compare/masterbuilt-vs-weber
- [Pit Boss](/demand/global-en/brands/pit-boss): Head-to-head: /demand/global-en/compare/masterbuilt-vs-pit-boss
- [Oklahoma Joe's](/demand/global-en/brands/oklahoma-joe-s): Head-to-head: /demand/global-en/compare/masterbuilt-vs-oklahoma-joe-s

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Masterbuilt: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/masterbuilt

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/masterbuilt. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.