---
title: "Maserati: search popularity worldwide"
description: "MASERATI is an automotive marque sought by New Zealand drivers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/maserati"
publisher: "Brandwave"
---

# Maserati: search popularity worldwide

MASERATI is an automotive marque sought by New Zealand drivers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Maserati
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among car brands**: 0.79%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Car brands | 42 | 0.79% | 1.5M |

- [Car brands](/demand/global-en/categories/car-brands)

## How has branded search demand for Maserati changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Maserati worldwide held steady at 1.5M.
- Across the 12 months ending September 2026, Maserati’s estimated Share of Search among car brands worldwide held steady, from 0.73% to 0.79%.

## How did search popularity change for car brands worldwide in September 2026?

- In September 2026, Tesla overtook Volkswagen and Mercedes-Benz to rank 4th among car brands worldwide, with 4.8% estimated Share of Search.
- In September 2026, BYD gained estimated Share of Search among car brands worldwide, from 3.3% to 3.9%.
- In September 2026, Seat rose from 56th to 48th among car brands worldwide.
- In September 2026, Jaguar rose from 27th to 20th among car brands worldwide.
- In September 2026, Ora rose from 69th to 62nd among car brands worldwide.
- In September 2026, Alpine rose from 64th to 58th among car brands worldwide.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Car brands | 1.5M | 0.73% | 42 |
| Nov 2025 | Car brands | 1.5M | 0.78% | 40 |
| Dec 2025 | Car brands | 1.5M | 0.8% | 40 |
| Jan 2026 | Car brands | 1.5M | 0.72% | 40 |
| Feb 2026 | Car brands | 1.5M | 0.82% | 39 |
| Mar 2026 | Car brands | 1.5M | 0.74% | 42 |
| Apr 2026 | Car brands | 1.5M | 0.76% | 43 |
| May 2026 | Car brands | 1.5M | 0.76% | 43 |
| Jun 2026 | Car brands | 1.5M | 0.84% | 39 |
| Jul 2026 | Car brands | 1.5M | 0.84% | 39 |
| Aug 2026 | Car brands | 1.5M | 0.8% | 40 |
| Sep 2026 | Car brands | 1.5M | 0.79% | 42 |

## How is Maserati measured?

Brandwave collects information about searches that people make online using Maserati’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “maserati”

## Which car brands compete with Maserati?

- [Honda](/demand/global-en/brands/honda)
- [Toyota](/demand/global-en/brands/toyota)
- [BMW](/demand/global-en/brands/bmw)
- [Tesla](/demand/global-en/brands/tesla)
- [Volkswagen](/demand/global-en/brands/volkswagen)
- [Mercedes-Benz](/demand/global-en/brands/mercedes-benz)
- [BYD](/demand/global-en/brands/byd)
- [Hyundai](/demand/global-en/brands/hyundai)
- [Kia](/demand/global-en/brands/kia)
- [Porsche](/demand/global-en/brands/porsche)
- [Audi](/demand/global-en/brands/audi)
- [Ford](/demand/global-en/brands/ford)
- [Lamborghini](/demand/global-en/brands/lamborghini)
- [Ferrari](/demand/global-en/brands/ferrari)
- [Mazda](/demand/global-en/brands/mazda)
- [Nissan](/demand/global-en/brands/nissan)
- [Renault](/demand/global-en/brands/renault)
- [Suzuki](/demand/global-en/brands/suzuki)
- [Chevrolet](/demand/global-en/brands/chevrolet)
- [Jaguar](/demand/global-en/brands/jaguar)
- [Jeep](/demand/global-en/brands/jeep)
- [Lexus](/demand/global-en/brands/lexus)
- [Peugeot](/demand/global-en/brands/peugeot)
- [Skoda](/demand/global-en/brands/skoda)
- [Subaru](/demand/global-en/brands/subaru)
- [Volvo](/demand/global-en/brands/volvo)
- [Cupra](/demand/global-en/brands/cupra)
- [Geely](/demand/global-en/brands/geely)
- [MG](/demand/global-en/brands/mg)
- [Mitsubishi](/demand/global-en/brands/mitsubishi)
- [Cadillac](/demand/global-en/brands/cadillac)
- [Citroen](/demand/global-en/brands/citroen)
- [Fiat](/demand/global-en/brands/fiat)
- [Genesis](/demand/global-en/brands/genesis)
- [Jaecoo](/demand/global-en/brands/jaecoo)
- [Rolls-Royce](/demand/global-en/brands/rolls-royce)
- [Smart](/demand/global-en/brands/smart)
- [Aston Martin](/demand/global-en/brands/aston-martin)
- [GMC](/demand/global-en/brands/gmc): Head-to-head: /demand/global-en/compare/gmc-vs-maserati
- [Land Rover](/demand/global-en/brands/land-rover): Head-to-head: /demand/global-en/compare/land-rover-vs-maserati
- [Leapmotor](/demand/global-en/brands/leapmotor): Head-to-head: /demand/global-en/compare/leapmotor-vs-maserati
- [Mclaren](/demand/global-en/brands/mclaren): Head-to-head: /demand/global-en/compare/maserati-vs-mclaren
- [XPENG](/demand/global-en/brands/xpeng): Head-to-head: /demand/global-en/compare/maserati-vs-xpeng
- [Alfa Romeo](/demand/global-en/brands/alfa-romeo)
- [Bentley](/demand/global-en/brands/bentley)
- [MINI](/demand/global-en/brands/mini)
- [Seat](/demand/global-en/brands/seat)
- [Zeekr](/demand/global-en/brands/zeekr)
- [Dodge](/demand/global-en/brands/dodge)
- [Lincoln](/demand/global-en/brands/lincoln)
- [Opel](/demand/global-en/brands/opel)
- [Polestar](/demand/global-en/brands/polestar)
- [Chery](/demand/global-en/brands/chery)
- [DS](/demand/global-en/brands/ds)
- [GWM](/demand/global-en/brands/gwm)
- [Tank](/demand/global-en/brands/tank)
- [Alpine](/demand/global-en/brands/alpine)
- [Austin](/demand/global-en/brands/austin)
- [Mahindra](/demand/global-en/brands/mahindra)
- [Morgan](/demand/global-en/brands/morgan)
- [Ora](/demand/global-en/brands/ora)
- [Haval](/demand/global-en/brands/haval)
- [Isuzu](/demand/global-en/brands/isuzu)
- [KGM](/demand/global-en/brands/kgm)
- [Plymouth](/demand/global-en/brands/plymouth)
- [Rover](/demand/global-en/brands/rover)
- [Chrysler](/demand/global-en/brands/chrysler)
- [Denza](/demand/global-en/brands/denza)
- [Dongfeng](/demand/global-en/brands/dongfeng)
- [Jac](/demand/global-en/brands/jac)
- [Hummer](/demand/global-en/brands/hummer)
- [Infiniti](/demand/global-en/brands/infiniti)
- [Lada](/demand/global-en/brands/lada)
- [Pontiac](/demand/global-en/brands/pontiac)
- [Saab](/demand/global-en/brands/saab)
- [Abarth](/demand/global-en/brands/abarth)
- [Daihatsu](/demand/global-en/brands/daihatsu)
- [Lotus](/demand/global-en/brands/lotus)
- [RAM](/demand/global-en/brands/ram)
- [Datsun](/demand/global-en/brands/datsun)
- [Ineos](/demand/global-en/brands/ineos)
- [Caterham](/demand/global-en/brands/caterham)
- [TVR](/demand/global-en/brands/tvr)
- [Proton](/demand/global-en/brands/proton)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Maserati: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/maserati

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/maserati. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
