---
title: "Mascot: search popularity and Share of Search worldwide"
description: "Mascot is workwear brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/mascot"
publisher: "Brandwave"
---

# Mascot: search popularity and Share of Search worldwide

Mascot is workwear brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Mascot
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among hi vis workwear**: 28.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Hi vis workwear | 2 | 28.4% | 22.2K |

- [Hi vis workwear](/demand/global-en/categories/hi-vis-workwear)

## How has branded search demand for Mascot changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Mascot worldwide fell from 33.1K to 22.2K.
- Across the 11 months ending August 2026, Mascot’s estimated Share of Search among hi vis workwear worldwide peaked at 33.1% in November 2025 and was lowest at 21.1% in April 2026.

## How did search popularity change for hi vis workwear worldwide in August 2026?

- In August 2026, Snickers Workwear gained estimated Share of Search among hi vis workwear worldwide, from 62.1% to 63.3%.
- In August 2026, Mascot gained estimated Share of Search among hi vis workwear worldwide, from 27.8% to 28.4%.
- In August 2026, Leo Workwear lost estimated Share of Search among hi vis workwear worldwide, from 5.5% to 4.6%.
- In August 2026, Caterpillar lost estimated Share of Search among hi vis workwear worldwide, from 3.7% to 3.1%.
- Estimated monthly branded searches for Portwest worldwide rose 57.1% over 11 measured months, from 70 to 110 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hi vis workwear | 33.1K | 28.6% | 2 |
| Nov 2025 | Hi vis workwear | 40.5K | 33.1% | 2 |
| Dec 2025 | Hi vis workwear | 27.1K | 29.1% | 2 |
| Jan 2026 | Hi vis workwear | 22.2K | 24.7% | 2 |
| Feb 2026 | Hi vis workwear | 22.2K | 24.7% | 2 |
| Mar 2026 | Hi vis workwear | 22.2K | 24.5% | 2 |
| Apr 2026 | Hi vis workwear | 18.1K | 21.1% | 2 |
| May 2026 | Hi vis workwear | 22.2K | 24.9% | 2 |
| Jun 2026 | Hi vis workwear | 18.1K | 24.1% | 2 |
| Jul 2026 | Hi vis workwear | 18.1K | 27.8% | 2 |
| Aug 2026 | Hi vis workwear | 22.2K | 28.4% | 2 |
| Sep 2026 | Hi vis workwear | — | — | — |

## How is Mascot measured?

Brandwave collects information about searches that people make online using Mascot’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “mascot workwear”

## Which hi vis workwear compete with Mascot?

- [Snickers Workwear](/demand/global-en/brands/snickers-workwear): Head-to-head: /demand/global-en/compare/mascot-vs-snickers-workwear
- [Leo Workwear](/demand/global-en/brands/leo-workwear): Head-to-head: /demand/global-en/compare/leo-workwear-vs-mascot
- [Caterpillar](/demand/global-en/brands/caterpillar): Head-to-head: /demand/global-en/compare/caterpillar-vs-mascot
- [Bisley](/demand/global-en/brands/bisley): Head-to-head: /demand/global-en/compare/bisley-vs-mascot
- [Portwest](/demand/global-en/brands/portwest): Head-to-head: /demand/global-en/compare/mascot-vs-portwest

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Mascot: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/mascot

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/mascot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.