--- title: "Martini: search popularity worldwide" description: "Martini makes vermouth, sparkling wine and aperitivo from Bacardi. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/martini" publisher: "Brandwave" --- # Martini: search popularity worldwide Martini makes vermouth, sparkling wine and aperitivo from Bacardi. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Martini - **Owned by**: Bacardi - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among vermouth brands**: 6.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Vermouth brands | 4 | 6.5% | 14.8K | | Prosecco brands | 4 | 6.8% | 14.8K | - [Vermouth brands](/demand/global-en/categories/vermouth-brands) - [Prosecco brands](/demand/global-en/categories/prosecco-wine-brands) ## Top vermouth brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Martini was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Martini is the fourth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Carpano | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Cocchi | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Dolin | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Martini | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Noilly Prat | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Cinzano | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Lillet | 7th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about vermouth brands - Asked ChatGPT "Which vermouth should I buy?": 1. Dolin, 2. Cocchi, 3. Carpano, 4. Martini - Asked ChatGPT "What are the best vermouth brands?": 1. Carpano, 2. Dolin, 3. Cocchi, 4. Noilly Prat, 5. Martini, 6. Cinzano - Asked ChatGPT "What's the best sweet vermouth for a Negroni?": 1. Cocchi, 2. Carpano, 3. Dolin - Searched Google, AI Overview "sweet vermouth": 1. Carpano, 2. Cocchi, 3. Martini, 4. Dolin - Searched Google, AI Overview "vermouth brands": 1. Martini, 2. Noilly Prat, 3. Carpano, 4. Cocchi, 5. Dolin, 6. Cinzano, 7. Lillet Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How has branded search demand for Martini changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Martini worldwide fell from 32.9K to 29.6K. - Across the 12 months ending September 2026, Martini’s share of searches among vermouth brands worldwide increased from 5.9% to 6.5%. - Across the 12 months ending September 2026, Martini’s share of searches among vermouth brands worldwide peaked at 6.5% in September 2026 and was lowest at 5.2% in May 2026. - Across the 12 months ending September 2026, Martini’s share of searches among prosecco brands worldwide peaked at 7.9% in December 2025 and was lowest at 6.4% in April 2026. ## How did search popularity change for vermouth brands worldwide in September 2026? - In September 2026, Noilly Prat gained share of searches among vermouth brands worldwide, from 11.1% to 14.5%. - In September 2026, Carpano gained share of searches among vermouth brands worldwide, from 8.8% to 11.5%. - In September 2026, Cocchi gained share of searches among vermouth brands worldwide, from 1.8% to 2.4%. - In September 2026, Dolin gained share of searches among vermouth brands worldwide, from 1.8% to 2.4%. - In September 2026, Lillet lost share of searches among vermouth brands worldwide, from 67.2% to 59.2%. - Estimated monthly branded searches for Martini worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026. ## How did search popularity change for prosecco brands worldwide in September 2026? - In September 2026, La Gioiosa gained share of searches among prosecco brands worldwide, from 4.5% to 5.6%. - In September 2026, Valdo gained share of searches among prosecco brands worldwide, from 4.5% to 5.6%. - In September 2026, Ruffino gained share of searches among prosecco brands worldwide, from 3% to 3.7%. - In September 2026, Villa Sandi gained share of searches among prosecco brands worldwide, from 3% to 3.7%. - In September 2026, Mionetto lost share of searches among prosecco brands worldwide, from 27.6% to 22.8%. - Estimated monthly branded searches for Santa Margherita worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Vermouth brands | 18.1K | 5.9% | 4 | | Nov 2025 | Vermouth brands | 18.1K | 5.7% | 4 | | Dec 2025 | Vermouth brands | 27.1K | 5.8% | 4 | | Jan 2026 | Vermouth brands | 18.1K | 5.9% | 4 | | Feb 2026 | Vermouth brands | 14.8K | 5.8% | 4 | | Mar 2026 | Vermouth brands | 14.8K | 5.6% | 4 | | Apr 2026 | Vermouth brands | 18.1K | 6.1% | 4 | | May 2026 | Vermouth brands | 18.1K | 5.2% | 4 | | Jun 2026 | Vermouth brands | 18.1K | 6.2% | 4 | | Jul 2026 | Vermouth brands | 18.1K | 5.4% | 4 | | Aug 2026 | Vermouth brands | 18.1K | 6.1% | 4 | | Sep 2026 | Vermouth brands | 14.8K | 6.5% | 4 | | Oct 2025 | Prosecco brands | 14.8K | 6.8% | 4 | | Nov 2025 | Prosecco brands | 18.1K | 7.3% | 4 | | Dec 2025 | Prosecco brands | 49.5K | 7.9% | 4 | | Jan 2026 | Prosecco brands | 18.1K | 7.3% | 4 | | Feb 2026 | Prosecco brands | 14.8K | 7.1% | 4 | | Mar 2026 | Prosecco brands | 14.8K | 6.9% | 4 | | Apr 2026 | Prosecco brands | 14.8K | 6.4% | 4 | | May 2026 | Prosecco brands | 18.1K | 7% | 4 | | Jun 2026 | Prosecco brands | 18.1K | 7.3% | 4 | | Jul 2026 | Prosecco brands | 18.1K | 6.8% | 4 | | Aug 2026 | Prosecco brands | 18.1K | 6.8% | 4 | | Sep 2026 | Prosecco brands | 14.8K | 6.8% | 4 | ## How are Martini’s branded searches counted? Brandwave collects information about searches that people make online using Martini’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “martini prosecco” - “martini vermouth” ## Which vermouth brands compete with Martini? - [Lillet](/demand/global-en/brands/lillet): Head-to-head: /demand/global-en/compare/lillet-vs-martini - [Noilly Prat](/demand/global-en/brands/noilly-prat): Head-to-head: /demand/global-en/compare/martini-vs-noilly-prat - [Carpano](/demand/global-en/brands/carpano): Head-to-head: /demand/global-en/compare/carpano-vs-martini - [Cinzano](/demand/global-en/brands/cinzano): Head-to-head: /demand/global-en/compare/cinzano-vs-martini - [Cocchi](/demand/global-en/brands/cocchi): Head-to-head: /demand/global-en/compare/cocchi-vs-martini - [Dolin](/demand/global-en/brands/dolin) ## Who owns Martini? Martini is owned by Bacardi. Brandwave also tracks Bacardi, Angel's Envy, D'USSÉ and Noilly Prat, owned by the same company, worldwide. - [Bacardi](/demand/global-en/companies/bacardi): Owns 5 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Martini? Martini is owned by Bacardi. Brandwave also tracks Bacardi, Angel's Envy, D'USSÉ and Noilly Prat, owned by the same company, worldwide. ## Cite this page Brandwave. "Martini: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/martini This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/martini. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.