--- title: "Martin: search popularity and Share of Search worldwide" description: "Martin is guitar maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/martin-guitars" publisher: "Brandwave" --- # Martin: search popularity and Share of Search worldwide Martin is guitar maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Martin - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among acoustic guitars**: 1.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Acoustic guitars | 3 | 1.7% | 74K | | Stage lighting brands | 3 | 10.9% | 74K | | Guitar strings | 2 | 28.6% | 74K | - [Acoustic guitars](/demand/global-en/categories/acoustic-guitars) - [Stage lighting brands](/demand/global-en/categories/stage-lighting-brands) - [Guitar strings](/demand/global-en/categories/guitar-strings) ## How has branded search demand for Martin changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Martin worldwide fell from 90.5K to 74K. - Across the 11 months ending August 2026, Martin’s estimated Share of Search among acoustic guitars worldwide peaked at 2.4% in January 2026 and was lowest at 1.4% in June 2026. - Across the 11 months ending August 2026, Martin’s estimated Share of Search among stage lighting brands worldwide decreased from 12.6% to 10.9%. - Across the 11 months ending August 2026, Martin’s estimated Share of Search among stage lighting brands worldwide peaked at 13.2% in January 2026 and was lowest at 5.2% in December 2025. - Across the 11 months ending August 2026, Martin’s estimated Share of Search among guitar strings worldwide decreased from 31.7% to 28.6%. - Across the 11 months ending August 2026, Martin’s estimated Share of Search among guitar strings worldwide peaked at 32.8% in January 2026 and was lowest at 24.7% in June 2026. ## How did search popularity change for acoustic guitars worldwide in August 2026? - Epiphone’s estimated Share of Search among acoustic guitars worldwide has lost ground for 3 months in a row, from 3.1% to 2.5% in August 2026. - Estimated monthly branded searches for Seagull worldwide rose 22.2% over 11 measured months, from 9.9K to 12.1K in August 2026. - Estimated monthly branded searches for Martin worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026. - Estimated monthly branded searches for Taylor Guitars worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026. - Estimated monthly branded searches for Gibson worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026. ## How did search popularity change for stage lighting brands worldwide in August 2026? - In August 2026, ADJ overtook Martin to rank 2nd among stage lighting brands worldwide, at 10.9%. - In August 2026, Elation gained estimated Share of Search among stage lighting brands worldwide, from 7.6% to 8.9%. - In August 2026, Robe lost estimated Share of Search among stage lighting brands worldwide, from 68.9% to 66.2%. - Estimated monthly branded searches for Chauvet worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026. - Estimated monthly branded searches for Martin worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026. - Estimated monthly branded searches for Showtec worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026. ## How did search popularity change for guitar strings worldwide in August 2026? - Elixir Strings’ estimated Share of Search among guitar strings worldwide has lost ground for 3 months in a row, from 5.7% to 4.7% in August 2026. - Estimated monthly branded searches for Ernie Ball worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026. - Estimated monthly branded searches for Martin worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Acoustic guitars | 90.5K | 2% | 3 | | Nov 2025 | Acoustic guitars | 90.5K | 2% | 3 | | Dec 2025 | Acoustic guitars | 90.5K | 2% | 4 | | Jan 2026 | Acoustic guitars | 110K | 2.4% | 3 | | Feb 2026 | Acoustic guitars | 74K | 1.7% | 4 | | Mar 2026 | Acoustic guitars | 74K | 1.4% | 4 | | Apr 2026 | Acoustic guitars | 74K | 1.7% | 3 | | May 2026 | Acoustic guitars | 74K | 1.7% | 3 | | Jun 2026 | Acoustic guitars | 60.5K | 1.4% | 4 | | Jul 2026 | Acoustic guitars | 74K | 1.7% | 3 | | Aug 2026 | Acoustic guitars | 74K | 1.7% | 3 | | Sep 2026 | Acoustic guitars | — | — | — | | Oct 2025 | Stage lighting brands | 90.5K | 12.6% | 3 | | Nov 2025 | Stage lighting brands | 90.5K | 11.3% | 2 | | Dec 2025 | Stage lighting brands | 90.5K | 5.2% | 2 | | Jan 2026 | Stage lighting brands | 110K | 13.2% | 2 | | Feb 2026 | Stage lighting brands | 74K | 10.6% | 4 | | Mar 2026 | Stage lighting brands | 74K | 10.6% | 4 | | Apr 2026 | Stage lighting brands | 74K | 10.9% | 3 | | May 2026 | Stage lighting brands | 74K | 9.4% | 3 | | Jun 2026 | Stage lighting brands | 60.5K | 8.1% | 4 | | Jul 2026 | Stage lighting brands | 74K | 11.3% | 2 | | Aug 2026 | Stage lighting brands | 74K | 10.9% | 3 | | Sep 2026 | Stage lighting brands | — | — | — | | Oct 2025 | Guitar strings | 90.5K | 31.7% | 2 | | Nov 2025 | Guitar strings | 90.5K | 31.3% | 2 | | Dec 2025 | Guitar strings | 90.5K | 28.4% | 2 | | Jan 2026 | Guitar strings | 110K | 32.8% | 2 | | Feb 2026 | Guitar strings | 74K | 25.4% | 2 | | Mar 2026 | Guitar strings | 74K | 24.7% | 2 | | Apr 2026 | Guitar strings | 74K | 28.6% | 2 | | May 2026 | Guitar strings | 74K | 28.4% | 2 | | Jun 2026 | Guitar strings | 60.5K | 24.7% | 2 | | Jul 2026 | Guitar strings | 74K | 28.6% | 2 | | Aug 2026 | Guitar strings | 74K | 28.6% | 2 | | Sep 2026 | Guitar strings | — | — | — | ## How is Martin measured? Brandwave collects information about searches that people make online using Martin’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “martin guitars” ## Which acoustic guitars compete with Martin? - [Yamaha](/demand/global-en/brands/yamaha): Head-to-head: /demand/global-en/compare/martin-guitars-vs-yamaha - [Epiphone](/demand/global-en/brands/epiphone): Head-to-head: /demand/global-en/compare/epiphone-vs-martin-guitars - [Taylor Guitars](/demand/global-en/brands/taylor-guitars): Head-to-head: /demand/global-en/compare/martin-guitars-vs-taylor-guitars - [Seagull](/demand/global-en/brands/seagull-guitars): Head-to-head: /demand/global-en/compare/martin-guitars-vs-seagull-guitars - [Gibson](/demand/global-en/brands/gibson): Head-to-head: /demand/global-en/compare/gibson-vs-martin-guitars ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Martin: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/martin-guitars This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/martin-guitars. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.