---
title: "Marsello: search popularity and Share of Search worldwide"
description: "Marsello is an ecommerce loyalty and rewards platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/marsello"
publisher: "Brandwave"
---

# Marsello: search popularity and Share of Search worldwide

Marsello is an ecommerce loyalty and rewards platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Marsello
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among ecommerce loyalty platforms**: 38.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Ecommerce loyalty platforms | 1 | 38.2% | 3.7K |

- [Ecommerce loyalty platforms](/demand/global-en/categories/ecommerce-loyalty-platforms)

## How has branded search demand for Marsello changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Marsello worldwide held steady, from 3.8K to 3.7K.
- Across the 11 months ending August 2026, Marsello’s estimated Share of Search among ecommerce loyalty platforms worldwide increased from 29.1% to 38.2%.
- Across the 11 months ending August 2026, Marsello’s estimated Share of Search among ecommerce loyalty platforms worldwide peaked at 38.2% in August 2026 and was lowest at 18.1% in April 2026.
- Across the 11 months ending August 2026, Marsello rose from 2nd to 1st among ecommerce loyalty platforms worldwide.

## How did search popularity change for ecommerce loyalty platforms worldwide in August 2026?

- In August 2026, Marsello gained estimated Share of Search among ecommerce loyalty platforms worldwide, from 36.5% to 38.2%.
- In August 2026, Smile.io gained estimated Share of Search among ecommerce loyalty platforms worldwide, from 9.8% to 11.3%.
- In August 2026, Yotpo lost estimated Share of Search among ecommerce loyalty platforms worldwide, from 19% to 17.1%.
- In August 2026, LoyaltyLion lost estimated Share of Search among ecommerce loyalty platforms worldwide, from 31.2% to 29.6%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Ecommerce loyalty platforms | 3.8K | 29.1% | 2 |
| Nov 2025 | Ecommerce loyalty platforms | 3K | 29.3% | 2 |
| Dec 2025 | Ecommerce loyalty platforms | 3K | 32.3% | 2 |
| Jan 2026 | Ecommerce loyalty platforms | 3.7K | 32% | 2 |
| Feb 2026 | Ecommerce loyalty platforms | 3K | 27.6% | 2 |
| Mar 2026 | Ecommerce loyalty platforms | 3.7K | 31.5% | 2 |
| Apr 2026 | Ecommerce loyalty platforms | 3K | 18.1% | 3 |
| May 2026 | Ecommerce loyalty platforms | 3K | 30.2% | 2 |
| Jun 2026 | Ecommerce loyalty platforms | 3.7K | 35.9% | 1 |
| Jul 2026 | Ecommerce loyalty platforms | 3.7K | 36.5% | 1 |
| Aug 2026 | Ecommerce loyalty platforms | 3.7K | 38.2% | 1 |
| Sep 2026 | Ecommerce loyalty platforms | — | — | — |

## How is Marsello measured?

Brandwave collects information about searches that people make online using Marsello’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “marsello”
- “marsello loyalty”

## Which ecommerce loyalty platforms compete with Marsello?

- [LoyaltyLion](/demand/global-en/brands/loyaltylion): Head-to-head: /demand/global-en/compare/loyaltylion-vs-marsello
- [Yotpo](/demand/global-en/brands/yotpo): Head-to-head: /demand/global-en/compare/marsello-vs-yotpo
- [Smile.io](/demand/global-en/brands/smile-io): Head-to-head: /demand/global-en/compare/marsello-vs-smile-io
- [Rivo](/demand/global-en/brands/rivo): Head-to-head: /demand/global-en/compare/marsello-vs-rivo

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Marsello: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/marsello

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/marsello. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.