---
title: "Marriott: search popularity and Share of Search worldwide"
description: "Marriott is hotel chain. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/marriott"
publisher: "Brandwave"
---

# Marriott: search popularity and Share of Search worldwide

Marriott is hotel chain. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Marriott
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among hotel brands**: 23%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Hotel brands | 2 | 23% | 450K |

- [Hotel brands](/demand/global-en/categories/hotel-brands)

## How has branded search demand for Marriott changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Marriott worldwide fell from 673K to 450K.
- Across the 11 months ending August 2026, Marriott’s estimated Share of Search among hotel brands worldwide decreased from 33.7% to 23%.

## How did search popularity change for hotel brands worldwide in August 2026?

- In August 2026, IHG gained estimated Share of Search among hotel brands worldwide, from 48.9% to 51.1%.
- In August 2026, Wyndham gained estimated Share of Search among hotel brands worldwide, from 22% to 23%.
- In August 2026, Marriott lost estimated Share of Search among hotel brands worldwide, from 26.9% to 23%.
- Estimated monthly branded searches for Park Hyatt Auckland worldwide rose 22.1% over 11 measured months, from 27.1K to 33.1K in August 2026.
- Estimated monthly branded searches for Accor worldwide fell 37.5% over 11 measured months, from 1.6K to 1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hotel brands | 673K | 33.7% | 2 |
| Nov 2025 | Hotel brands | 550K | 29.2% | 2 |
| Dec 2025 | Hotel brands | 550K | 30.7% | 2 |
| Jan 2026 | Hotel brands | 550K | 26.8% | 2 |
| Feb 2026 | Hotel brands | 550K | 30.7% | 2 |
| Mar 2026 | Hotel brands | 673K | 31% | 2 |
| Apr 2026 | Hotel brands | 550K | 26.9% | 2 |
| May 2026 | Hotel brands | 550K | 27.9% | 2 |
| Jun 2026 | Hotel brands | 550K | 26.9% | 2 |
| Jul 2026 | Hotel brands | 550K | 26.9% | 2 |
| Aug 2026 | Hotel brands | 450K | 23% | 2 |
| Sep 2026 | Hotel brands | — | — | — |

## How is Marriott measured?

Brandwave collects information about searches that people make online using Marriott’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “marriott hotels”

## Which hotel brands compete with Marriott?

- [IHG](/demand/global-en/brands/ihg): Head-to-head: /demand/global-en/compare/ihg-vs-marriott
- [Wyndham](/demand/global-en/brands/wyndham): Head-to-head: /demand/global-en/compare/marriott-vs-wyndham
- [Park Hyatt Auckland](/demand/global-en/brands/park-hyatt-auckland): Head-to-head: /demand/global-en/compare/marriott-vs-park-hyatt-auckland
- [Hilton](/demand/global-en/brands/hilton): Head-to-head: /demand/global-en/compare/hilton-vs-marriott
- [Accor](/demand/global-en/brands/accor): Head-to-head: /demand/global-en/compare/accor-vs-marriott

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Marriott: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/marriott

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/marriott. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.