---
title: "Marmite: search popularity and Share of Search worldwide"
description: "Marmite makes spreads sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/marmite"
publisher: "Brandwave"
---

# Marmite: search popularity and Share of Search worldwide

Marmite makes spreads sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Marmite
- **Owned by**: Sanitarium
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among spreads**: 11.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Spreads | 4 | 11.5% | 246K |

- [Spreads](/demand/global-en/categories/spreads)

## How has branded search demand for Marmite changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Marmite worldwide held steady at 246K.
- Across the 11 months ending August 2026, Marmite’s estimated Share of Search among spreads worldwide peaked at 16.3% in December 2025 and was lowest at 7.9% in June 2026.

## How did search popularity change for spreads worldwide in August 2026?

- In August 2026, Lotus overtook Marmite to rank 3rd among spreads worldwide, at 14.1%.
- In August 2026, Nutella gained estimated Share of Search among spreads worldwide, from 52.1% to 57%.
- In August 2026, Marmite lost estimated Share of Search among spreads worldwide, from 15.7% to 11.5%.
- In August 2026, Vegemite lost estimated Share of Search among spreads worldwide, from 19.2% to 17.2%.
- Estimated monthly branded searches for Bonne Maman worldwide fell 44.4% over 11 measured months, from 90 to 50 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Spreads | 246K | 11.9% | 4 |
| Nov 2025 | Spreads | 301K | 14.1% | 3 |
| Dec 2025 | Spreads | 301K | 16.3% | 2 |
| Jan 2026 | Spreads | 246K | 13.2% | 4 |
| Feb 2026 | Spreads | 246K | 10.9% | 3 |
| Mar 2026 | Spreads | 246K | 11.8% | 4 |
| Apr 2026 | Spreads | 246K | 11.5% | 4 |
| May 2026 | Spreads | 246K | 11.1% | 4 |
| Jun 2026 | Spreads | 201K | 7.9% | 4 |
| Jul 2026 | Spreads | 301K | 15.7% | 3 |
| Aug 2026 | Spreads | 246K | 11.5% | 4 |
| Sep 2026 | Spreads | — | — | — |

## How is Marmite measured?

Brandwave collects information about searches that people make online using Marmite’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “marmite”

## Which spreads compete with Marmite?

- [Nutella](/demand/global-en/brands/nutella): Head-to-head: /demand/global-en/compare/marmite-vs-nutella
- [Vegemite](/demand/global-en/brands/vegemite): Head-to-head: /demand/global-en/compare/marmite-vs-vegemite
- [Lotus](/demand/global-en/brands/lotus): Head-to-head: /demand/global-en/compare/lotus-vs-marmite
- [Peanut Butter & Co](/demand/global-en/brands/peanut-butter-and-co): Head-to-head: /demand/global-en/compare/marmite-vs-peanut-butter-and-co
- [Bonne Maman](/demand/global-en/brands/bonne-maman): Head-to-head: /demand/global-en/compare/bonne-maman-vs-marmite

## Who owns Marmite?

Marmite is owned by Sanitarium. Brandwave also tracks Weet-Bix and So Good, owned by the same company, worldwide.

- [Sanitarium](/demand/global-en/companies/sanitarium): Owns 4 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Marmite?

Marmite is owned by Sanitarium. Brandwave also tracks Weet-Bix and So Good, owned by the same company, worldwide.

## Cite this page

Brandwave. "Marmite: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/marmite

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/marmite. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.