---
title: "Mario Kart: search popularity worldwide"
description: "Mario Kart is a video game. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/mario-kart"
publisher: "Brandwave"
---

# Mario Kart: search popularity worldwide

Mario Kart is a video game. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Mario Kart
- **Owned by**: Nintendo
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among video game franchises**: 2.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Video game franchises | 4 | 2.9% | 450K |

- [Video game franchises](/demand/global-en/categories/video-game-franchises)

## How has branded search demand for Mario Kart changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Mario Kart worldwide fell from 550K to 450K.
- Across the 12 months ending September 2026, Mario Kart’s estimated Share of Search among video game franchises worldwide decreased from 4% to 2.9%.
- Across the 12 months ending September 2026, Mario Kart’s estimated Share of Search among video game franchises worldwide peaked at 4.3% in July 2026 and was lowest at 2.9% in September 2026.

## How did search popularity change for video game franchises worldwide in September 2026?

- In September 2026, The Legend of Zelda gained estimated Share of Search among video game franchises worldwide, from 6.4% to 10.6%.
- In September 2026, Pokémon lost estimated Share of Search among video game franchises worldwide, from 49.1% to 47.4%.
- In September 2026, Fortnite lost estimated Share of Search among video game franchises worldwide, from 40.2% to 38.8%.
- In September 2026, Mario Kart lost estimated Share of Search among video game franchises worldwide, from 3.6% to 2.9%.
- Estimated monthly branded searches for EA Sports FC worldwide fell 15.9% over 12 measured months, from 78.4K to 65.9K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Video game franchises | 550K | 4% | 4 |
| Nov 2025 | Video game franchises | 550K | 3.3% | 4 |
| Dec 2025 | Video game franchises | 673K | 4% | 4 |
| Jan 2026 | Video game franchises | 550K | 3.6% | 4 |
| Feb 2026 | Video game franchises | 450K | 3% | 4 |
| Mar 2026 | Video game franchises | 550K | 3% | 4 |
| Apr 2026 | Video game franchises | 550K | 3.6% | 4 |
| May 2026 | Video game franchises | 450K | 3.2% | 4 |
| Jun 2026 | Video game franchises | 368K | 2.9% | 4 |
| Jul 2026 | Video game franchises | 550K | 4.3% | 4 |
| Aug 2026 | Video game franchises | 550K | 3.6% | 4 |
| Sep 2026 | Video game franchises | 450K | 2.9% | 4 |

## How is Mario Kart measured?

Brandwave collects information about searches that people make online using Mario Kart’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “mario kart”

## Which video game franchises compete with Mario Kart?

- [Pokémon](/demand/global-en/brands/pokemon): Head-to-head: /demand/global-en/compare/mario-kart-vs-pokemon
- [Fortnite](/demand/global-en/brands/fortnite): Head-to-head: /demand/global-en/compare/fortnite-vs-mario-kart
- [The Legend of Zelda](/demand/global-en/brands/the-legend-of-zelda): Head-to-head: /demand/global-en/compare/mario-kart-vs-the-legend-of-zelda
- [EA Sports FC](/demand/global-en/brands/ea-sports-fc): Head-to-head: /demand/global-en/compare/ea-sports-fc-vs-mario-kart

## Who owns Mario Kart?

Mario Kart is owned by Nintendo. Brandwave also tracks The Legend of Zelda, owned by the same company, worldwide.

- [Nintendo](/demand/global-en/companies/nintendo): Owns 2 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Mario Kart?

Mario Kart is owned by Nintendo. Brandwave also tracks The Legend of Zelda, owned by the same company, worldwide.

## Cite this page

Brandwave. "Mario Kart: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/mario-kart

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/mario-kart. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.