---
title: "Margaux: search popularity worldwide"
description: "Margaux makes ballet flats and shoes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/margaux"
publisher: "Brandwave"
---

# Margaux: search popularity worldwide

Margaux makes ballet flats and shoes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Margaux
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among ballet flat brands**: 6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Ballet flat brands | 5 | 6% | 12.1K |

- [Ballet flat brands](/demand/global-en/categories/ballet-flat-brands)

## Top ballet flat brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Margaux was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Margaux is the second most recommended of the ten.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Sam Edelman | 1st | 2 of 3 | 2 of 2 | 4 of 5 |
| Margaux | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Repetto | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| VIVAIA | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| Vionic | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Quince | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| Rothy's | 7th | 0 of 3 | 2 of 2 | 2 of 5 |
| Tieks | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Birdies | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| French Sole | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about ballet flat brands

- Asked ChatGPT "Which ballet flat brand should I buy?": 1. Sam Edelman, 2. Repetto, 3. Margaux, 4. Quince, 5. VIVAIA
- Asked ChatGPT "What are the best ballet flat brands?": 1. Sam Edelman, 2. Margaux, 3. Repetto, 4. Quince, 5. VIVAIA
- Asked ChatGPT "What's the best ballet flat brand for walking all day?": 1. Vionic, 2. VIVAIA, 3. Margaux
- Searched Google, AI Overview "ballet flats": 1. Sam Edelman, 2. Margaux, 3. Rothy's
- Searched Google, AI Overview "flats for women": 1. Rothy's, 2. Sam Edelman

Not named in any answer: Tieks, Birdies and French Sole.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026.

## How has branded search demand for Margaux changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Margaux worldwide rose from 8.1K to 12.1K.
- Across the 12 months ending September 2026, Margaux’s share of searches among ballet flat brands worldwide decreased from 7% to 6%.
- Across the 12 months ending September 2026, Margaux’s share of searches among ballet flat brands worldwide peaked at 30.9% in June 2026 and was lowest at 4.1% in March 2026.
- Across the 12 months ending September 2026, Margaux rose from 6th to 5th among ballet flat brands worldwide.

## How did search popularity change for ballet flat brands worldwide in September 2026?

- In September 2026, Birdies gained share of searches among ballet flat brands worldwide, from 4.8% to 6%.
- In September 2026, Margaux gained share of searches among ballet flat brands worldwide, from 4.8% to 6%.
- In September 2026, Sam Edelman gained share of searches among ballet flat brands worldwide, from 44% to 45%.
- In September 2026, Repetto lost share of searches among ballet flat brands worldwide, from 24.1% to 20.1%.
- Quince’s share of searches among ballet flat brands worldwide has gained ground for 3 months in a row, from 1.3% to 2.1% in September 2026.
- Estimated monthly branded searches for French Sole worldwide rose 190% over 12 measured months, from 1K to 2.9K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Ballet flat brands | 8.1K | 7% | 6 |
| Nov 2025 | Ballet flat brands | 5.4K | 4.7% | 6 |
| Dec 2025 | Ballet flat brands | 12.1K | 9.8% | 5 |
| Jan 2026 | Ballet flat brands | 5.4K | 5.7% | 6 |
| Feb 2026 | Ballet flat brands | 9.9K | 8.9% | 5 |
| Mar 2026 | Ballet flat brands | 6.6K | 4.1% | 8 |
| Apr 2026 | Ballet flat brands | 8.1K | 5.1% | 6 |
| May 2026 | Ballet flat brands | 33.1K | 14.6% | 3 |
| Jun 2026 | Ballet flat brands | 74K | 30.9% | 1 |
| Jul 2026 | Ballet flat brands | 33.1K | 13.6% | 3 |
| Aug 2026 | Ballet flat brands | 9.9K | 4.8% | 5 |
| Sep 2026 | Ballet flat brands | 12.1K | 6% | 5 |

## How are Margaux’s branded searches counted?

Brandwave collects information about searches that people make online using Margaux’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “margaux flats”

## Which ballet flat brands compete with Margaux?

- [Sam Edelman](/demand/global-en/brands/sam-edelman)
- [Repetto](/demand/global-en/brands/repetto): Head-to-head: /demand/global-en/compare/margaux-vs-repetto
- [Tieks](/demand/global-en/brands/tieks): Head-to-head: /demand/global-en/compare/margaux-vs-tieks
- [Birdies](/demand/global-en/brands/birdies): Head-to-head: /demand/global-en/compare/birdies-vs-margaux
- [Rothy's](/demand/global-en/brands/rothy-s): Head-to-head: /demand/global-en/compare/margaux-vs-rothy-s
- [Vionic](/demand/global-en/brands/vionic): Head-to-head: /demand/global-en/compare/margaux-vs-vionic
- [VIVAIA](/demand/global-en/brands/vivaia)
- [Quince](/demand/global-en/brands/quince)
- [French Sole](/demand/global-en/brands/french-sole)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Margaux: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/margaux

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/margaux. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
