--- title: "Marcato: search popularity worldwide" description: "Marcato makes pasta machines in Italy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/marcato" publisher: "Brandwave" --- # Marcato: search popularity worldwide Marcato makes pasta machines in Italy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Marcato - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among pasta maker brands**: 1.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Pasta maker brands | 5 | 1.2% | 34.4K | - [Pasta maker brands](/demand/global-en/categories/pasta-maker-brands) ## Top pasta maker brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Marcato appeared in all five answers. Marcato is the most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Marcato | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Imperia | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Philips | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | KitchenAid | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Smeg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kenwood | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cuisinart | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pasta maker brands - Asked ChatGPT "Which pasta maker brand should I buy?": 1. Marcato, 2. Imperia, 3. Philips, 4. KitchenAid - Asked ChatGPT "What are the best pasta maker brands?": 1. Marcato, 2. Imperia, 3. Philips, 4. KitchenAid - Asked ChatGPT "What's the best pasta maker brand for fresh pasta?": 1. Marcato, 2. Imperia, 3. Philips, 4. KitchenAid - Searched Google, AI Overview "best pasta maker": 1. Marcato, 2. Imperia, 3. KitchenAid, 4. Philips - Searched Google, AI Overview "electric pasta maker": 1. Philips, 2. KitchenAid, 3. Marcato Not named in any answer: Smeg, Kenwood and Cuisinart. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Marcato changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Marcato worldwide held steady, from 34.9K to 34.4K. - Across the 12 months ending September 2026, Marcato’s share of searches among pasta maker brands worldwide held steady, from 0.96% to 1.2%. ## How did search popularity change for pasta maker brands worldwide in September 2026? - In September 2026, Smeg gained share of searches among pasta maker brands worldwide, from 29.9% to 33.4%. - In September 2026, Cuisinart lost share of searches among pasta maker brands worldwide, from 8.9% to 6.9%. - In September 2026, Kenwood lost share of searches among pasta maker brands worldwide, from 14.6% to 13.8%. - In September 2026, KitchenAid lost share of searches among pasta maker brands worldwide, from 45.2% to 44.5%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Pasta maker brands | 34.9K | 0.96% | 5 | | Nov 2025 | Pasta maker brands | 47.4K | 0.9% | 5 | | Dec 2025 | Pasta maker brands | 42.4K | 0.81% | 5 | | Jan 2026 | Pasta maker brands | 40.6K | 1.1% | 5 | | Feb 2026 | Pasta maker brands | 34.9K | 1.1% | 5 | | Mar 2026 | Pasta maker brands | 52.8K | 1.6% | 5 | | Apr 2026 | Pasta maker brands | 39.1K | 1.3% | 5 | | May 2026 | Pasta maker brands | 39.9K | 1.4% | 5 | | Jun 2026 | Pasta maker brands | 27.7K | 1.1% | 5 | | Jul 2026 | Pasta maker brands | 27.7K | 1% | 5 | | Aug 2026 | Pasta maker brands | 29K | 1.1% | 5 | | Sep 2026 | Pasta maker brands | 34.4K | 1.2% | 5 | ## How are Marcato’s branded searches counted? Brandwave collects information about searches that people make online using Marcato’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “marcato” - “marcato atlas” - “marcato pasta machine” ## Which pasta maker brands compete with Marcato? - [KitchenAid](/demand/global-en/brands/kitchenaid) - [Smeg](/demand/global-en/brands/smeg): Head-to-head: /demand/global-en/compare/marcato-vs-smeg - [Kenwood](/demand/global-en/brands/kenwood): Head-to-head: /demand/global-en/compare/kenwood-vs-marcato - [Cuisinart](/demand/global-en/brands/cuisinart): Head-to-head: /demand/global-en/compare/cuisinart-vs-marcato - [Imperia](/demand/global-en/brands/imperia): Head-to-head: /demand/global-en/compare/imperia-vs-marcato - [Philips](/demand/global-en/brands/philips): Head-to-head: /demand/global-en/compare/marcato-vs-philips ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Marcato: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/marcato This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/marcato. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.