---
title: "Marcal: search popularity worldwide"
description: "Marcal is paper products brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/marcal"
publisher: "Brandwave"
---

# Marcal: search popularity worldwide

Marcal is paper products brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Marcal
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among napkin brands**: 0.34%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Napkin brands | 5 | 0.34% | 33.1K |

- [Napkin brands](/demand/global-en/categories/napkin-brands)

## How has branded search demand for Marcal changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Marcal worldwide rose from 12.1K to 33.1K.
- Across the 11 months ending August 2026, Marcal’s estimated Share of Search among napkin brands worldwide held steady, from 0.12% to 0.34%.

## How did search popularity change for napkin brands worldwide in August 2026?

- In August 2026, Kirkland Signature overtook Georgia-Pacific to rank 3rd among napkin brands worldwide, at 1.1%.
- In August 2026, Sainsbury's lost estimated Share of Search among napkin brands worldwide, from 94.2% to 93.4%.
- Estimated monthly branded searches for Marcal worldwide rose 173.6% over 11 measured months, from 12.1K to 33.1K in August 2026.
- Estimated monthly branded searches for Georgia-Pacific worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.
- Estimated monthly branded searches for Vanity Fair worldwide fell 18.1% over 11 measured months, from 552K to 452K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Napkin brands | 12.1K | 0.12% | 5 |
| Nov 2025 | Napkin brands | 9.9K | 0.1% | 5 |
| Dec 2025 | Napkin brands | 9.9K | 0.08% | 5 |
| Jan 2026 | Napkin brands | 9.9K | 0.1% | 5 |
| Feb 2026 | Napkin brands | 9.9K | 0.12% | 5 |
| Mar 2026 | Napkin brands | 9.9K | 0.1% | 5 |
| Apr 2026 | Napkin brands | 9.9K | 0.1% | 5 |
| May 2026 | Napkin brands | 9.9K | 0.1% | 5 |
| Jun 2026 | Napkin brands | 9.9K | 0.1% | 5 |
| Jul 2026 | Napkin brands | 9.9K | 0.1% | 5 |
| Aug 2026 | Napkin brands | 33.1K | 0.34% | 5 |
| Sep 2026 | Napkin brands | — | — | — |

## How is Marcal measured?

Brandwave collects information about searches that people make online using Marcal’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “marcal”

## Which napkin brands compete with Marcal?

- [Sainsbury's](/demand/global-en/brands/sainsbury-s): Head-to-head: /demand/global-en/compare/marcal-vs-sainsbury-s
- [Vanity Fair](/demand/global-en/brands/vanity-fair): Head-to-head: /demand/global-en/compare/marcal-vs-vanity-fair
- [Kirkland Signature](/demand/global-en/brands/kirkland-signature): Head-to-head: /demand/global-en/compare/kirkland-signature-vs-marcal
- [Georgia-Pacific](/demand/global-en/brands/georgia-pacific): Head-to-head: /demand/global-en/compare/georgia-pacific-vs-marcal
- [Plenty](/demand/global-en/brands/plenty-towels): Head-to-head: /demand/global-en/compare/marcal-vs-plenty-towels

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Marcal: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/marcal

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/marcal. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.